On today’s SBAM Weekly Podcast, Michael Rogers talks with SBAM Elite Member Vladimir Gendelman, founder and CEO of Company Folders, Inc. (https://www.companyfolders.com/)   They discuss the importance of printed marketing materials in complementing digital campaigns. Gendelman emphasizes that printed materials, such as presentation folders, engage multiple senses and enhance retention and recall. Gendelman also shares his background as an immigrant from the Soviet Union and how it influenced his success as a Michigan small business owner. 

The Small Business Association of Michigan is the only statewide and state-based association that focuses solely on serving the needs of Michigan’s small business community. We have been successfully serving small businesses like yours in all 83 counties of Michigan since 1969. We’re located in Lansing, just one block from the Capitol.

Our mission is to help Michigan small businesses succeed by promoting entrepreneurship, leveraging buying power and engaging in political advocacy. When small businesses band together through the Small Business Association of Michigan, they achieve more than they could on their own. 

Our 32,000 members are as diverse as Michigan's economy. From accountants to appliance stores, manufacturers to medical, and restaurants to retailers, what unites the SBAM membership is the spirit of entrepreneurship…a spirit that drove you to start and continue to operate your own business because you believe you can do something better than anyone else is doing it!

(music licensed from www.jukedeck.com)