On this week's episode of Product Marketing Life, host Mark Assini is joined by Dan Balcauski, Principal Consultant at Product Tranquility. The pair discuss why Dan feels product marketing should have an active role in guiding pricing committees that drive pricing strategy, and what product marketers should look out for when approaching pricing.

On this week's episode of Product Marketing Life, host Mark Assini is joined by Dan Balcauski, Principal Consultant at Product Tranquility. The pair discuss why Dan feels product marketing should have an active role in guiding pricing committees that drive pricing strategy, and what product marketers should look out for when approaching pricing.

On this week's episode of Product Marketing Life, host Mark Assini is joined by Dan Balcauski, Principal Consultant at Product Tranquility.&nbsp;The pair discuss why Dan feels product marketing should have an active role in guiding pricing committees that drive pricing strategy, and what product marketers should look out for when approaching pricing.

How product marketers should approach pricing | Dan Balcauski, Product Tranquility

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How product marketers should approach pricing | Dan Balcauski, Product Tranquility

How product marketers should approach pricing | Dan Balcauski, Product Tranquility