As marketers, we tend to collect. We collect tools and software in our determination to better aid our efforts to reach, capture and support our audiences. But there’s always something missing; actionable insights, a challenge that both we at Pathmonk and Mediafly are working to solve. Mediafly provides collaborative tools for sellers and marketers to provide interactive, value-focused buying experiences that drive revenue. The VP of product marketing, Nick Thompson, gives us an in-depth look behind the curtain and dives into his role in product marketing. Taking a different approach by focusing more on the customers than the product Nick is working to create impactful copy and productive customer conversations to shape the buying journey, speak the customers’ language, and provide ultimate value.