In this episode of Supercharge Marketing, host Pius talks with Blythe Morrow—a product marketing consultant who's mastered the art of translating complex technology into messages that resonate with every buyer at the table.

Blythe shares why the best product marketers leave their desks, join sales calls, and build tight-knit customer ecosystems that fuel both strategy and content. With a background spanning Microsoft to nimble startups, she's seen what works when teams need to align around rapidly shifting buyer needs. "It's important to start with the ending in mind," Blythe explains. "Where does the customer want to end up?"

From navigating AI's impact on search to stretching small team resources across multiple channels, this conversation delivers practical tactics for today's B2B marketing landscape.

What You'll Learn:

• How to build customer ecosystems through focused workshops and roundtables
• Why product marketers must bridge product, sales, and marketing teams
• Tactics for segmenting messaging by real buyer personas
• How to repurpose content strategically across channels
• Adapting your approach as AI reshapes how buyers research and evaluate solutions

ABOUT THIS PODCAST

Welcome to Season 3 of Supercharge Marketing. This season isn’t just about choosing the right channels; it’s about creating content with purpose. Why? Because we’re living in a marketing-led buyer's journey.

This season, we’ll talk about how marketers can own the revenue conversation by building purposeful, strategic content that connects with audiences across multiple channels. Whether you’re in a startup, an agency, or a large enterprise, we’ll show you how to harness the power of omnichannel and multichannel strategies to engage customers and generate the leads that lead to revenue.

Get ready for expert insights, tactical tips, and real-world examples that will make you feel like the superhero of your marketing team. 🦸‍♂️