Garlic Marketing Show

How Programmatic Advertising Can Hyper-Target Your Ideal Audience (and Make Them 4.4 Times More Likely to Buy) with Dan Larkman


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In the United States alone, 80% of the population have some sort of connected device or subscription in their household. This large potential audience creates a huge opportunity for brands and businesses through the use of programmatic advertising. Ian Garlic talks to Dan Larkman, the CEO & Founder of Keynes Digital, about his strategy for creating programmatic ads for OTTs. Dan discusses his tips for creating engaging, high-quality content that will make users 4.4 times more likely to purchase your products or services.


What You’ll Learn:
  • How to Make a User 4.4 Times More Likely to Purchase
  • Three Steps to Creating Attention-Grabbing Content for OTTs
  • The Simple Drag-and-Drop Tool to Spec Check Your Videos
  • Why There Are Big Marketing Opportunities on OTTs
  • Video Content Tips to Effectively Reach 80% of the US
  • What is the entry level budget for OTT Ads?


Connect with Dan:

Keynes Digital

Easy Tool to Spec Check

LinkedIn


Resources:

Connect with Ian

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Garlic Marketing ShowBy Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, their stories of failure and success. Ian also works live to create video marketing strategies.

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