Governments worldwide invest heavily to project a positive image on the global stage, spending billions to host events like the #WorldCup or #Olympics in hopes of building prestige and soft power.

How protests shattered Brazil's glossy branding campaign

Building on the important conversations and research being undertaken as part of LSE's COVID-19 response, the Shaping the Post-COVID World initiative convenes a debate about the direction the world could and should be taking after this crisis and what policies national and global actors should pursue.

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How protests shattered Brazil's glossy branding campaign

How protests shattered Brazil's glossy branding campaign

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