Tune in for an insightful conversation between host Dr. Heidi Jannenga and Dr. Keaton Ray, PT, DPT, OCS, co-founder and COO of MovementX, for an inspiring look at how physical therapists can thrive outside traditional insurance contracts. Keaton shares MovementX's evolution from cash pay to a diversified payer mix built on creative partnerships, including on-site care in correctional facilities.

Together, Heidi and Keaton break down a practical playbook for clinic owners:

• Know your KPIs and cash flow,

• Train your team to communicate value,

• Plan for short-term volume dips,

• Start small with community partnerships before scaling.

Listen in for a candid and practical conversation on how to diversify revenue while staying true to what matters most: patient care.

Learn more:

https://movement-x.com/

https://www.webpt.com/podcast