In this episode, host Dr. Heidi Jannenga sits down with Steph Port for an engaging conversation on what authentic marketing really looks like for healthcare practices today. They break down the essentials of SEO, why your website is the foundation of online visibility, and how Google Business Profile can help patients find you faster.

Steph and Heidi also discuss the real impact of patient reviews, how to handle negative reviews, and why a balanced marketing mix, combining social media, newsletters, and community engagement, is key to long-term success. Finally, they explore emerging digital trends, including how AI is reshaping patient engagement and online discovery.

Tune in for expert insights, actionable tips, and new ideas on how to attract more patients, strengthen your reputation, and grow your practice with confidence.

Learn more:

https://moz.com/

https://www.webpt.com/podcast

Listen in for a conversation between host Susan Lofton, VP, Outcomes & Clinical Transformation at WebPT, and guests Stephen Hunter, PT, DPT, Director of Internal Process Control at Intermountain Healthcare and Alice Bell, PT, DPT, Senior Specialist, Health Policy and Payment at American Physical Therapy Association. In this episode, they discuss the ins and outs of the new CMS strategy and its impact on rehab therapy. Together, they explore the shift toward prevention and value-based care, the essential role of outcome measurement, including patient-reported outcomes, and the opportunities these changes create for independent providers.

Plus, they share the steps rehab leaders can take now to align with CMS's vision and avoid the risks of falling behind. Check it out!

Learn more:

https://intermountainhealthcare.org/

https://www.apta.org/

https://www.webpt.com/podcast

Join host Dr. Heidi Jannenga for a conversation with JeMe Cioppa-Mosca, PT, MBA, Senior Vice President at Hospital for Special Surgery, for a conversation to reframe burnout and highlight why resiliency is a muscle PTs must build over time. JeMe shares practical strategies for coping with stress, from breath work and boundaries to making every visit count and setting clear discharge plans.

Together, Heidi and JeMe also explore how mentorship, team culture, and emerging AI tools can reduce the pressures of practice and support long-term retention.

Learn more:

https://www.hss.edu/

https://www.webpt.com/podcast

In this episode, host Dr. Heidi Jannenga chats with Derek Fenwick, a physical therapist turned HR leader, on how to retain top talent. Derek shares why recognition, appreciation, and open communication are key to retention, how regular check-ins and stay interviews outperform outdated annual reviews, and why proactive compensation builds trust. He also explains how core values and transparency shape a culture where employees want to stay.

Whether you're a clinic owner, manager, or team lead, this episode offers tips to help you keep your best people engaged and committed.

Learn more:

http://www.infinityrehab.com/

https://www.webpt.com/podcast

Join Dr. Jon Lee, co-founder of Pickle, and host Dr. Heidi Jannenga, DPT, co-founder and chief clinical officer at WebPT, for a conversation on what it takes to hire and keep the next generation of physical therapists.

In this episode, Jon shares his path from pro sports rehab to women's health and how those experiences shaped his perspective on recruiting and retaining clinicians. Together, he and Heidi explore the expectations of Gen Z, the importance of transparent job postings, and how brand awareness plays a critical role in attracting both talent and patients. Whether you're building your team or rethinking your hiring strategy, this episode offers advice you won't want to miss.

Learn more:

https://www.withpickle.com/

https://www.webpt.com/podcast

Tune in for a conversation between Dr. Kay Mastrocola and host Dr. Heidi Jannenga, DPT, co-founder and chief clinical officer at WebPT, on the role of social media for physical therapy practices.

In this episode, Kay shares how she built the Instagram account DPTs with Anxiety and shares advice to help clinics connect with their communities by humanizing their brand online. Whether you're new to social media or looking to refine your voice, this episode is packed with insights for PTs on building an authentic brand that resonates.

Learn more:

https://www.instagram.com/dpts_with_anxiety/

https://www.webpt.com/podcast

Join Neil Trickett, CEO of Practice Promotions, and host Dr. Heidi Jannenga, DPT, co-founder and chief clinical officer at WebPT, for a conversation on the importance of understanding business and marketing strategies for physical therapists and the significance of identifying ideal patients.

Listen in as Neil discusses the need for clinics to adapt to direct-to-consumer marketing, the role of SEO, and the power of storytelling through imagery and social media. He also introduces his book 'Market2Grow', which provides insights into growing a practice effectively. Check it out!

Learn more:

http://practicepromotions.net/

https://www.amazon.com/Market2GrowTM-Practice-Strategy-Clinics-Success-ebook/dp/B0DTR2BLWX

https://www.webpt.com/podcast

In this episode, Brian Hartz, CEO of HARTZ Physical Therapy, comes back to the podcast and joins Dr. Heidi Jannenga, DPT, co-founder and chief clinical officer at WebPT for a discussion on the future of patient engagement, the importance of establishing employee culture, and strategies for managing burnout.

Together, Heidi and Brian discuss the organic growth of his practice, the significance of hiring for culture, and the evolving compensation models in response to patient engagement challenges. Tune in for advice on maintaining a supportive work environment to foster team motivation and patient care.

Learn more:

https://www.hartzpt.com/

https://www.webpt.com/podcast

Tune in for a conversation with Jeff Arnold, co-owner and therapist at Coastal Hand and Occupational Therapy, and Dr. Heidi Jannenga, DPT, co-founder and chief clinical officer at WebPT, on the ins and outs of hand therapy.

Heidi and Jeff discuss the unique aspects of hand therapy, including the creativity involved in treatment. Jeff also highlights the challenges of transitioning to private practice and the strategies he employs to expand his referral network and the importance of building relationships. Tune in to explore the significance of maintaining a positive work environment, how to encourage continuous learning for employees and the strategies Jeff uses to retain therapists in a competitive market.

Learn more:

https://www.coastalhandandoccupationaltherapy.com/

https://www.webpt.com/podcast

Join Brian Gallagher, founder of MEG Business Management, as he discusses the concept of collaborative capitalism in the context of physical therapy with host Dr. Heidi Jannenga, DPT, co-founder and chief clinical officer at WebPT. Brian shares his extensive experience in practice management and emphasizes the importance of trust, transparency, and effective communication in building successful partnerships. Together they explore the evolution of physical therapy practices, the impact of technology, and practical steps for implementing collaborative capitalism to enhance patient care and business success.

Learn more:

http://www.megbusiness.com

https://www.webpt.com/podcast