About the episode:
Join Nataraj as he explores the world of online advertising with Jared Siegal, founder and CEO of Aditude. Discover how programmatic advertising empowers publishers to scale their revenue and the evolving landscape of online monetization. They discuss the roles of different players in the ad industry, the impact of AI on search traffic, and the future of publishing. Gain insights into how Aditude is leveling the playing field for publishers in a Google-dominated world. If you are a publisher, this episode can provide actionable strategies to maximize your ad revenue and maintain control over your content.
What you’ll learn
About the Guest and Host:
Guest Name: Jared Siegal is the Founder and CEO of Aditude, a programmatic advertising solution that empowers publishers to scale their revenue.
Connect with Guest:
→ LinkedIn: https://www.linkedin.com/in/jared-siegal-tude
→ Website: https://www.aditude.com/
Nataraj: Host of the Startup Project podcast, Senior PM at Azure & Investor.
→ LinkedIn: https://www.linkedin.com/in/natarajsindam/
→ Twitter: https://x.com/natarajsindam
→ Substack: https://startupproject.substack.com/
In this episode, we cover
(00:00) Introduction to Jared Siegal and Aditude
(00:51) How Jared got into the ad business
(03:34) Growing revenue and traffic at Answers.com
(04:21) Understanding Google Ad Manager (GAM) and real-time bidding
(07:30) Lay of the land in the ad industry: players and roles
(09:30) Aditude's role in connecting advertisers to publishers
(12:20) How brands place bids and the role of ad exchanges
(13:33) Why choose Aditude over Google for ad management?
(14:35) Creating fair competition across ad platforms
(15:11) Aditude's SaaS pricing model and its advantages
(18:08) Ideal publisher size for using Aditude's services
(19:47) Google's acquisition of DoubleClick and monopoly concerns
(23:46) High-frequency trading analogy in ad tech
(26:20) Transition from consulting to a product company
(32:04) Customer acquisition strategies for Aditude
(33:27) Impact of AI and Chat GPT on publishers and traffic
(36:19) Is AI making the internet better or worse for publishers?
(38:04) How Google and Facebook sustain ad revenue despite traffic shifts
(40:35) Move from search to answer and its impact on traffic sources
(42:15) Challenges for new content creators in the current landscape
(44:08) Trends in publishing: consolidation and mixed media
(44:58) Bright spots in publishing: gaming and influencers
(47:01) The influencer economy and its limitations
(49:00) Generating content with AI and its potential pitfalls
(50:09) Publishers leaving big houses and starting their own substacks
(52:29) Common misconceptions about running a company
(54:19) Aditude's next milestones and future plans
Don’t forget to subscribe and leave us a review/comment on YouTube, Apple, Spotify or wherever you listen to podcasts.
#adtech #programmaticadvertising #publishermonetization #onlineadvertising #digitalmarketing #headerbidding #realtimebidding #googleadmanager #advertising #adtechindustry #aditude #jaredsiegal #natarajsindam #startupproject #podcast #business #entrepreneurship #saas #artificialintelligence #AI
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By Nataraj
5
55 ratings
About the episode:
Join Nataraj as he explores the world of online advertising with Jared Siegal, founder and CEO of Aditude. Discover how programmatic advertising empowers publishers to scale their revenue and the evolving landscape of online monetization. They discuss the roles of different players in the ad industry, the impact of AI on search traffic, and the future of publishing. Gain insights into how Aditude is leveling the playing field for publishers in a Google-dominated world. If you are a publisher, this episode can provide actionable strategies to maximize your ad revenue and maintain control over your content.
What you’ll learn
About the Guest and Host:
Guest Name: Jared Siegal is the Founder and CEO of Aditude, a programmatic advertising solution that empowers publishers to scale their revenue.
Connect with Guest:
→ LinkedIn: https://www.linkedin.com/in/jared-siegal-tude
→ Website: https://www.aditude.com/
Nataraj: Host of the Startup Project podcast, Senior PM at Azure & Investor.
→ LinkedIn: https://www.linkedin.com/in/natarajsindam/
→ Twitter: https://x.com/natarajsindam
→ Substack: https://startupproject.substack.com/
In this episode, we cover
(00:00) Introduction to Jared Siegal and Aditude
(00:51) How Jared got into the ad business
(03:34) Growing revenue and traffic at Answers.com
(04:21) Understanding Google Ad Manager (GAM) and real-time bidding
(07:30) Lay of the land in the ad industry: players and roles
(09:30) Aditude's role in connecting advertisers to publishers
(12:20) How brands place bids and the role of ad exchanges
(13:33) Why choose Aditude over Google for ad management?
(14:35) Creating fair competition across ad platforms
(15:11) Aditude's SaaS pricing model and its advantages
(18:08) Ideal publisher size for using Aditude's services
(19:47) Google's acquisition of DoubleClick and monopoly concerns
(23:46) High-frequency trading analogy in ad tech
(26:20) Transition from consulting to a product company
(32:04) Customer acquisition strategies for Aditude
(33:27) Impact of AI and Chat GPT on publishers and traffic
(36:19) Is AI making the internet better or worse for publishers?
(38:04) How Google and Facebook sustain ad revenue despite traffic shifts
(40:35) Move from search to answer and its impact on traffic sources
(42:15) Challenges for new content creators in the current landscape
(44:08) Trends in publishing: consolidation and mixed media
(44:58) Bright spots in publishing: gaming and influencers
(47:01) The influencer economy and its limitations
(49:00) Generating content with AI and its potential pitfalls
(50:09) Publishers leaving big houses and starting their own substacks
(52:29) Common misconceptions about running a company
(54:19) Aditude's next milestones and future plans
Don’t forget to subscribe and leave us a review/comment on YouTube, Apple, Spotify or wherever you listen to podcasts.
#adtech #programmaticadvertising #publishermonetization #onlineadvertising #digitalmarketing #headerbidding #realtimebidding #googleadmanager #advertising #adtechindustry #aditude #jaredsiegal #natarajsindam #startupproject #podcast #business #entrepreneurship #saas #artificialintelligence #AI
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