Many aspiring nonfiction authors hope that publishing a book will open new doors for their career.

But what actually happens after you publish a book?

For many coaches, consultants, speakers, and thought leaders writing a nonfiction book, publishing is about more than becoming a published author. It’s about building authority, strengthening credibility, and creating new opportunities to grow a personal brand or business.

Yet many aspiring authors still wonder:

Will writing a book actually help grow my brand?
Will publishing a book lead to speaking opportunities or new clients?
And how do authors turn a book into something that continues creating impact long after launch?

In this episode of Your Path to Book Publishing, Zach Kristensen sits down with Denise Thomas, executive communication coach and author of The Only One in the Room, to talk about her real-world experience writing and publishing her nonfiction leadership book.

Denise shares what it was like moving from the idea of writing a book to becoming a published author—and how the book has already influenced her author brand, leadership work, and speaking opportunities just months after its release.

In this episode, you’ll hear about:

• Denise’s journey writing and publishing a nonfiction book
• How publishing a book can elevate your authority and credibility
• The role relationships play in supporting a successful book launch
• How Denise used print-on-demand book publishing and e-commerce to sell books directly to readers
• Why organizations often purchase books in bulk for leadership development and professional growth

Denise also shares advice for aspiring nonfiction authors who feel called to write a book but aren’t sure where to start.

Coming Next

Next week’s episode features ghostwriter and author Emily Crookston, where we’ll discuss:

• Working with a ghostwriter to write a book
• How authors can get their ideas onto the page faster

The evolving role of AI in the book-writing process

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

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Connect with the Host on LinkedIn: @ZachKristensen

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