The Purpose Profit Shift

How Purpose-Driven Leaders Silence Themselves, with Jen Coken


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Jen Coken has coached nearly 10,000 leaders, and she says imposter syndrome is not your problem; it's your superpower. In this episode of The Purpose Profit Shift, Jen and host Rachel Bernier-Green unpack the neuroscience of self-doubt, why women shrink in leadership roles, and the single most underused skill in women's careers.

CHAPTERS:

  • 00:01 — From Grassroots to Coaching
  • 07:28 — Comedy, Loss, and Finding Purpose
  • 21:24 — Leading Without Shrinking
  • 26:10 — Imposter Syndrome Is Your Superpower
  • 44:31 — Curiosity Over Conclusions
  • 53:46 — The Power of the Ask

KEY TOPICS:

  • Why imposter syndrome is not a syndrome (and why the distinction matters)
  • The step-by-step method for tracing self-doubt to its childhood roots
  • How to use the "Facts Over Feelings" exercise to break negative thought loops
  • What "curiosity over conclusions" looks like in real leadership conflicts
  • Why women become "the fixer" and how to break that cycle
  • Jen's practical framework for asking: back it up with data, tie it to mission, start small
  • Critical ovarian cancer detection information every woman should know

ABOUT JEN:

Jen Coken is an executive leadership coach, speaker, and author who helps high-performing women become unignorable in their careers. With over two decades of experience advising leaders in high-stakes environments, she specializes in executive presence, influence, and strategic leadership. Jen is the creator of the Executive Presence Accelerator and the author of Make Imposter Syndrome Your Superpower. Known for her warmth, humor, and no-nonsense approach, she teaches leaders how to show up with clarity and confidence when it matters most. Her work empowers individuals and organizations to build trust, elevate visibility, and lead at the next level.

RESOURCES MENTIONED:

  • Make Imposter Syndrome Your Superpower by Jen Coken: https://www.jencoken.com/make-imposter-syndrome-your-superpower
  • When I Die, Take My Panties by Jen Coken: https://www.jencoken.com/when-i-die-take-my-panties
  • Jen's Free Quiz: "Are You Ready to Be Promoted?" https://www.jencokenquiz2.com
  • Clifton Strengths Assessment: https://www.gallup.com/cliftonstrengths/en/253676/how-cliftonstrengths-works.aspx

FOLLOW JEN:

  • LinkedIn: https://www.linkedin.com/in/jencoken/
  • Website: https://jencoken.com
  • YouTube Channel: https://www.youtube.com/@therealjencoken

Follow the Host, Rachel Bernier-Green:

  • LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
  • Website: www.instagram.com/jointhryvo/
  • Instagram: www.instagram.com/jointhryvo/
  • LinkedIn (Company): www.linkedin.com/company/jointhryvo/
  • Twitter/X: x.com/jointhryvo
  • Facebook: www.facebook.com/jointhryvo
  • Tiktok: www.tiktok.com/@jointhryvo

Listening Links:

  • Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32
  • Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732
  • Youtube: https://www.youtube.com/@PurposeProfitShift

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The Purpose Profit ShiftBy EJC