The Purpose Profit Shift

What if your company culture is costing you more money than you realize?

Poor workplace culture doesn't just affect morale. It can impact employee engagement, retention, productivity, innovation, and ultimately, your bottom line.

In Episode 50 of The Purpose Profit Shift Podcast, host Rachel Bernier-Green sits down with Alice Ferguson, Founder and CEO of The Culture Impact Group, to explore why company culture isn't just an HR initiative. It's a business growth strategy.

With more than 30 years of experience in employee engagement, customer success, and workplace culture transformation, Alice helped scale Workhuman from a startup into a billion-dollar company.

Now, she's helping organizations understand the difference between the company values they promote and the workplace culture their employees actually experience.

In this episode, you'll discover:

• Why poor company culture can quietly cost businesses money
• How employee engagement and retention impact profitability
• Why company values mean little without leadership accountability
• What scaling a billion-dollar company taught Alice about organizational culture
• How employee recognition programs can support business growth
• Why effective leadership development starts with everyday behaviors
• How small changes can create lasting workplace culture transformation

Whether you're a business owner, entrepreneur, executive, or team leader, this conversation challenges you to rethink how your organization approaches its people.

Because investing in your people isn't separate from building a profitable business. It's part of the strategy.

00:00 – Introduction: Why Company Culture Matters

05:21 – Company Values vs. Actual Workplace Behavior

07:57 – Why Culture Drives Business Success

10:15 – Leaving a Billion-Dollar Company to Become an Entrepreneur

16:01 – Mindful Leadership and Building Trust

20:13 – The Hidden Financial Cost of Poor Company Culture

25:53 – Lessons From Scaling a Billion-Dollar Company

31:52 – Turning Company Values Into Everyday Actions

36:14 – Why Employee Recognition Programs Often Miss the Mark

42:36 – The Shift: Small Changes, Big Business Impact

49:15 – Building Better Workplace Cultures

Alice Ferguson is the Founder and CEO of The Culture Impact Group, where she helps organizations build people-first, purpose-driven workplaces.

Through her Culture Impact Framework™, Alice works with business leaders to bridge the gap between their desired company culture and the experiences of their employees.

Her career includes nearly two decades at Workhuman and experience working alongside global organizations including IBM, GE, PepsiCo, and Merck.

Connect with Alice:

Website: https://www.thecultureimpactgroup.com

LinkedIn: https://www.linkedin.com/in/alice-ferguson-4358493/

Website: https://jointhryvo.com

Instagram: https://www.instagram.com/jointhryvo/

LinkedIn: https://www.linkedin.com/company/jointhryvo/

Does your company's workplace culture reflect the values you promote?

Or is there a disconnect between what leadership says and what employees actually experience?

Share your thoughts in the comments below!

Like, share, and subscribe to The Purpose Profit Shift Podcast for more conversations about entrepreneurship, business growth, leadership, and building profitable businesses with purpose.

#ThePurposeProfitShift #CompanyCulture #WorkplaceCulture #EmployeeEngagement #LeadershipDevelopment

What happens when your six-figure business becomes the very thing holding you back?

Executive leadership coach, speaker, and author Jen Coken built a multi-six-figure coaching business with lucrative contracts and a full roster of clients. But behind the financial success was burnout, an unsustainable business model, and a growing realization that something needed to change.

Then came a major revenue decline in 2025.

In Episode 49 of The Purpose Profit Shift Podcast, host Rachel Bernier-Green welcomes Jen back for an honest conversation about business growth, financial setbacks, value-based pricing, and what it really takes to rebuild a business without abandoning your purpose.

In this episode, we discuss:

• Why six-figure revenue doesn't always equal business success
• Recognizing when your business model is holding you back
• Business growth strategies that support your life and mission
• Why charging for value matters more than charging for time
• How money mindset influences pricing and profitability
• Rebuilding revenue after unexpected financial setbacks
• Using AI and strategic partnerships to create new opportunities

If you're an entrepreneur, coach, consultant, or service-based business owner questioning your next move, this conversation is for you.

Success shouldn't come at the expense of your well-being.

00:00 – When Business Success Becomes a Burden

07:04 – Jen's Journey From Politics to Entrepreneurship

11:18 – From Multi-Six Figures to Starting Over

14:46 – Redefining Business Success

19:29 – Why Traditional Business Strategies Don't Work for Everyone

22:37 – Pricing Your Services for Profitability

27:59 – Stop Charging for Time. Start Charging for Value.

33:22 – Money Mindset, Wealth, and Purpose

36:16 – The Hidden Cost of Underpricing

40:40 – Losing Opportunities Without Losing Your Mission

43:09 – AI, New Revenue Models, and Business Transformation

48:28 – Separating Self-Worth From Your Bank Account

52:08 – Building Better Workplace Cultures

56:49 – Final Thoughts

Jen Coken is an executive leadership coach, speaker, and author of Make Imposter Syndrome Your Superpower. Through Jen Coken Coaching, she helps leaders build confidence, strengthen executive presence, and navigate professional challenges.

Connect with Jen:

Website: https://jencoken.com

LinkedIn: https://www.linkedin.com/in/jencoken/

YouTube: https://www.youtube.com/@therealjencoken

Leadership Quiz: https://www.jencokenquiz2.com

Power Ask Coach: https://poweraskcoach.com

Website: https://jointhryvo.com

Instagram: https://www.instagram.com/jointhryvo/

LinkedIn: https://www.linkedin.com/company/jointhryvo/

Have you ever achieved a financial milestone only to realize your business wasn't giving you the freedom you expected? Share your experience in the comments!

Like, share, and subscribe to The Purpose Profit Shift Podcast for more conversations about building profitable, purpose-driven businesses.

#ThePurposeProfitShift #BusinessGrowth #Entrepreneurship #BusinessStrategy #JenCoken

What happens when the work you love becomes the very thing that's exhausting you?

We're told that if we find our passion, we'll never work a day in our lives. But for many entrepreneurs, nonprofit leaders, and purpose-driven professionals, doing meaningful work comes with an unspoken expectation: sacrifice yourself for the mission.

And somewhere along the way, burnout becomes a badge of honor.

But does it have to be that way?

In this episode of The Purpose Profit Shift, host Rachel Bernier-Green sits down with Libby Smith, Founder of Work With Libby LLC, coach, facilitator, Circle keeper, and Senior Advisor at Viable Insights.

With nearly 30 years of experience in organizational development and evaluation, Libby has witnessed how even organizations committed to doing good can create environments that leave their people exhausted, disconnected, and burned out.

After stepping away from institutional academia, Libby began exploring a different approach to work, success, and personal well-being through breathwork, somatic practices, coaching, and meaningful human connection.

Together, Rachel and Libby challenge conventional ideas about work life balance, hustle culture, productivity, and the belief that our worth is determined by how much we accomplish.

They explore why purpose-driven work can lead to burnout, how organizations can unintentionally recreate toxic workplace environments, and why redefining success requires more than simply working fewer hours.

The conversation also goes deeper into our relationship with money, the importance of rest, recognizing our own needs, and creating organizations that actually live by the values they promote.

Because doing work that matters shouldn't require sacrificing yourself in the process.

• Why doing what you love can still lead to burnout and emotional exhaustion
• How hustle culture affects entrepreneurs and purpose-driven organizations
• Why work life balance requires rethinking our relationship with success
• The disconnect between organizational values and workplace practices
• How money, productivity, and self-worth become intertwined
• Why rest and sustainable work practices matter for long-term success
• How breathwork and somatic practices help us reconnect with ourselves
• The importance of recognizing grief, including grief within organizations
• Why building a meaningful body of work may matter more than simply building a business

00:00 – Introduction: Meet Libby Smith

02:37 – The Biggest Myth About Wellness and Coaching

05:29 – When Organizational Values Don't Match Reality

09:06 – The Hidden Cost of Purpose-Driven Work

12:05 – Should Organizations Stop Doing Work That Harms People?

15:02 – Redefining Success and Letting Go of the Corporate Ladder

18:13 – Money Trauma and Our Relationship With Finances

21:21 – Rethinking Retirement and Building a Lasting Legacy

23:42 – Why Purpose-Driven Entrepreneurs Still Burn Out

25:02 – Hustle Culture, Survival, and Work Life Balance

27:26 – Why We Connect Our Self-Worth to Money

30:40 – Can You Make Money While Prioritizing Rest?

34:07 – Understanding What You Actually Need to Thrive

37:41 – Making Financial Decisions With Intention

40:53 – Breathwork, Coaching, and Creating Meaningful Connection

46:23 – Our Relationship With the Environment and Climate Grief

49:37 – Why We Struggle to Process Grief

53:47 – Organizational Grief and the Losses We Don't Acknowledge

56:48 – Discovering Who You Are Beyond Your Job Title

58:36 – Building a Legacy Beyond Business Success

59:49 – Rapid Fire: Rest, Profit, and Personal Growth

1:02:01 – Final Reflections and Connecting With Libby

Work With Libby LLC

Website: WorkwithlibbyLibby Smith

Instagram: Instagraminstagram.com/work_with_libby

LinkedIn: Linkedinlinkedin.com/in/workwithlibby

Explore Libby's coaching, facilitation, and breathwork offerings through her website, including information about her monthly group breathwork circles.

Website: JointhryvoThryvo Financial Advisory

Instagram: Instagraminstagram.com/jointhryvo

LinkedIn: LinkedinThryvo Financial Advisory | LinkedIn

Subscribe to The Purpose Profit Shift for conversations with entrepreneurs, business leaders, and changemakers who are challenging traditional business models and proving that purpose and profit can work together.

If this conversation resonated with you, share it with someone who needs the reminder that their well-being matters just as much as the work they do.

What does a healthy work life balance actually look like for you? Let us know in the comments.

#WorkLifeBalance #Burnout #HustleCulture #WorkplaceBurnout #PurposeDrivenBusiness

What if the business you built for freedom has become the thing controlling you?

Too many founders build their businesses around what they think customers want, what looks “professional,” or what everyone else says a successful brand should be. Somewhere along the way, they lose themselves in the process.

In this episode of The Purpose Profit Shift, Rachel Bernier-Green sits down with Meg Joyce, Founder of inKind Design, a brand strategist and self-described “Brand Therapist” who helps purpose-driven founders build businesses and brands around who they actually are.

Meg shares how she built a successful graphic design business that was slowly draining her because it reflected what everyone else wanted—not what she wanted. That experience completely changed how she thinks about branding.

For Meg, your brand isn’t simply a logo, color palette, or polished website. It should communicate your value, attract the right clients, repel the wrong ones, and start selling for you before you ever get on a call.

Rachel and Meg also unpack what happens when founders stop shrinking themselves to appear “professional,” why trying to appeal to everyone can weaken your brand, how kindness and collaboration can coexist with profitability, and why authenticity can become a genuine competitive advantage.

Because the goal isn’t just to build a business that looks successful.

It’s to build one that actually feels like yours.

00:04 – Meet Meg Joyce & inKind Design

01:18 – Can Kindness Actually Make You More Successful?

02:54 – When Your Successful Business Is Making You Miserable

07:25 – Should You Blow Up the Business You Built?

08:23 – Why Your Business Shouldn’t Be Your Boss

10:34 – Building Your Business Around Who You Actually Are

14:27 – Why Meg Thought Love Was “Unprofessional”

17:40 – Stop Shrinking Yourself to Fit the Room

20:54 – Building a Brand That Wasn’t Really Her

24:12 – Why Authentic Brands Attract Better Clients

28:36 – Stop Trying to Fit Into the Competition

29:26 – Can You Be Kind AND Make Money?

34:34 – Your Brand Is More Than a Logo

37:56 – What Is Empathetic Brand Building?

40:55 – Why a Beautiful Brand Still Isn’t Enough

46:16 – Should Your Brand Repel Some Customers?

52:21 – How Better Positioning Changes Your Business

55:13 – Your Brand Should Be Selling for You

58:56 – The Three Words at the Heart of Your Brand

1:02:17 – How to Reconnect With the Business You Built

Website: https://www.inkind-design.com

LinkedIn: https://www.linkedin.com/in/meg-joyce/

Instagram: https://www.instagram.com/inkinddesign/

Facebook: https://www.facebook.com/inkinddesign

Pinterest: https://www.pinterest.com/inkinddesign/

YouTube: https://www.youtube.com/channel/UC-OG8_4sqdZCSCRqXlIPnpw

Website: https://jointhryvo.com

Instagram: https://instagram.com/jointhryvo

LinkedIn: https://linkedin.com/company/jointhryvo

🎧 Listen to The Purpose Profit Shift on Spotify, Apple Podcasts, or wherever you get your podcasts.

#Branding #BrandStrategy #BrandIdentity #PersonalBranding #EmotionalBranding #BusinessBranding #Entrepreneurship #PurposeDrivenBusiness #ThePurposeProfitShift

What if the problem isn’t that you need more customers — but that you’re not doing enough with the relationships you already have?

For many business owners, partnerships look like networking events, introductions, collaborations, or the occasional referral. But without a real strategy behind those relationships, they often never turn into meaningful business growth.

In Episode 46 of The Purpose Profit Shift, Rachel Bernier-Green sits down with Erika Rodriguez, Founder & CEO of Nadi Marketing, a Certified B Corp and partnership marketing agency helping sustainable and purpose-driven businesses grow through strategic relationships. Bio, socials, website, company …

Erika breaks down what partnership marketing actually looks like — from identifying opportunities within your existing network to turning customers, vendors, collaborators, and aligned organizations into genuine growth partners. She also shares why simply “networking” isn’t enough: you have to ask for opportunities, nurture the relationship, and have a system for tracking the partnerships you’re building.

But Erika’s approach to business goes beyond revenue. She shares how surviving a Category 4 cyclone in Fiji changed the direction of her life, eventually inspiring the creation of Nadi Marketing and her commitment to building a company where sustainability and social impact are part of the business model — not just something you talk about on Earth Day.

From losing her job and launching a business during the pandemic to becoming a B Corp founder and helping bring San Diego Climate Week to life, Erika’s story shows what can happen when relationships, purpose, and profit work together.

00:00 – Meet Erika Rodriguez & Nadi Marketing

01:50 – What Is Partnership Marketing?

04:12 – Growing Up in a Family of Entrepreneurs

11:01 – Surviving a Category 4 Cyclone in Fiji

20:00 – How the Cyclone Changed Erika’s View of Climate Change

24:31 – Building a Career Around Purpose & Impact

42:07 – Getting Laid Off & Becoming an Entrepreneur

48:09 – Why Erika Niched Down Her Marketing Agency

50:05 – Building a Purpose-Driven Business

55:18 – Becoming a Certified B Corp

56:11 – The Difference Between Sustainability & Greenwashing

59:46 – How Partnerships Built San Diego Climate Week

1:06:43 – How to Find Business Partnerships in Your Existing Network

1:08:30 – Turning Business Relationships Into Opportunities

1:10:00 – Why You Need to Track Your Partnerships

1:11:21 – How to Connect With Erika Rodriguez

Website: https://www.nadimarketing.com

LinkedIn: https://linkedin.com/in/erikanadimarketing

Instagram: https://www.instagram.com/nadi_marketing/

YouTube: https://www.youtube.com/@nadi_marketing

Partnership Pod: https://nadimarketing.com/partnership-pod

Website: https://jointhryvo.com

Instagram: https://instagram.com/jointhryvo

LinkedIn: https://linkedin.com/company/jointhryvo

🎧 Listen to The Purpose Profit Shift on Spotify, Apple Podcasts, or wherever you get your podcasts.

#BusinessPartnerships #PartnershipMarketing #RelationshipMarketing #BusinessGrowth #PurposeDrivenBusiness #SustainableBusiness #Entrepreneurship #ThePurposeProfitShift

What happens when the business you worked so hard to build no longer fits the person you've become?

The clients are still there. The business is still making money. From the outside, everything may even look successful.

But something doesn't feel right anymore.

In Episode 45 of The Purpose Profit Shift, Rachel Bernier-Green sits down with Jess Sato, Principal and Strategic Advisor at Jessica Sato Consulting, for a conversation about business transformation, strategic pivots, purpose-driven entrepreneurship, and what to do when you've outgrown the business you built.

Before becoming an entrepreneur, Jess spent nearly a decade at Boeing working in high-stakes strategic planning and leadership development. Today, she brings that experience to accomplished women entrepreneurs navigating what she calls a professional inflection point—when what they've built no longer matches who they are or where they want to go next.

But that doesn't mean you have to burn everything down.

Rachel and Jess explore how founders can transform what they've already built, why changing direction doesn't mean you've failed, and what happens when traditional measures of success no longer feel like enough. They also get into business alignment, asking for help, AI, building a business for impact, and Jess's Built to Last Egypt Retreat.

Sometimes the friction you're feeling in your business isn't a sign that you need to work harder.

It may be a sign that it's time to build what's next.

00:00 – Meet Jess Sato

01:00 – From Boeing Strategy to Entrepreneurship

03:00 – Making Better Decisions When You Can't Do Everything

06:00 – How Living Around the World Shaped Jess's Perspective

10:00 – Leaving Corporate Without Having It All Figured Out

15:00 – How Jess Found Her Way Into Consulting

20:00 – Why Jess Shifted Her Business Toward Women Entrepreneurs

24:00 – Why Changing Your Business Doesn't Mean You Failed

28:00 – Building a Business That Does More Than Make Money

32:38 – What Is a Professional Inflection Point?

37:38 – When Success No Longer Feels Like Success

42:00 – Purpose, Profit & Building a Business for Good

45:38 – Why Successful Founders Struggle to Ask for Help

48:19 – What AI Can't Do During a Business Transformation

51:16 – The Story Behind the Built to Last Egypt Retreat

58:56 – When Business Friction Is Trying to Tell You Something

1:01:20 – Where to Connect With Jess Sato

🌐 Website:

https://jessicasato.com

💼 Jess on LinkedIn:

https://www.linkedin.com/in/jess-sato

📸 Instagram:

https://www.instagram.com/jessicasatocoach

🌍 Built to Last Egypt Retreat:

https://jessicasato.com/built-to-last-retreat

🌐 Website:

https://jointhryvo.com

📸 Instagram:

https://instagram.com/jointhryvo

💼 LinkedIn:

https://linkedin.com/company/jointhryvo

🎧 Listen to The Purpose Profit Shift on Spotify, Apple Podcasts, or wherever you get your podcasts.

#PurposeProfitShift #BusinessTransformation #BusinessStrategy #BusinessPivot #BusinessAlignment #StrategicPlanning #WomenEntrepreneurs #PurposeDrivenBusiness #BusinessTransition #Entrepreneurship #Leadership

What if the problem with employee engagement isn't your team—but the way you're asking them to spend their time together?

We spend a huge part of our work lives in meetings.

Team meetings. Check-ins. Retreats. Workshops. Offsites. Strategy sessions.

But how many of those gatherings actually change anything?

In Episode 44 of The Purpose Profit Shift, Rachel Bernier-Green sits down with Tes Cohen, Founder and Chief Gathering Officer of Gather Better, for a conversation about employee engagement, team meetings, workplace culture, reflective leadership, productivity, and what it actually takes to bring people together with intention.

Tes has spent more than 15 years gathering and facilitating across industries, organizations, and even continents—from facilitating women's empowerment trainings as a Peace Corps volunteer in rural Costa Rica to leading an 80-person CSR summit for Gap Inc. Her work today through Gather Better helps purpose-driven organizations rethink the meetings, retreats, workshops, and gatherings that have become such a routine part of how we work.

In this episode, Tes challenges one of the most common assumptions in the workplace: just because we've always held a meeting a certain way doesn't mean we should keep doing it. When people dread the meeting on their calendar—or walk away wondering why it couldn't have been an email—that may be a sign that it's time to question the meeting itself.

Rachel and Tes also explore why reflection may be one of the most overlooked leadership skills. From debriefing after meetings to giving employees room to evaluate what's working, Tes argues that slowing down long enough to reflect isn't wasted time. It can be the difference between a team that's simply functioning and one that's actually thriving.

The conversation also gets into four-day workweeks, no-meeting days, productivity, rest, AI in the workplace, and the pressure to constantly do more. Rachel and Tes challenge the idea that more hours automatically mean better work—and discuss what can happen when leaders become more intentional about how their teams spend their time.

And when it comes to retreats and offsites, Tes makes the case that the gathering itself isn't the finish line. The real question is what happens after everyone goes home—and whether anything actually changes as a result.

01:04 – Meet Tes Cohen & Gather Better

02:23 – Why Gather Better Is Changing How It Works

03:22 – “Lightning Bolt” Work vs. Lasting Change

06:11 – How Tes Turned Gathering Into a Business

08:04 – The Problem With Back-to-Back Meetings

08:20 – The Meeting That Should Have Been an Email

09:26 – Why Every Meeting Needs a Clear “Why”

10:17 – Building Connection Before Your Team Needs It

11:59 – Could Your Company Use a Meeting Audit?

13:48 – Why Reflective Leadership Matters

16:25 – How Better Meetings Changed Rachel's Team

20:12 – The Difference Between Functioning and Thriving

27:11 – Can 15 Minutes of Reflection Improve Performance?

31:17 – No-Meeting Days & Designing Work Differently

33:15 – The Case for a Four-Day Workweek

36:40 – Rest, Leadership & Rethinking How We Work

51:32 – Why Reflective Practice Is a Core Leadership Skill

52:00 – What AI Can't Replace in the Workplace

1:00:12 – Tes's New Meeting Audit Concept

1:00:33 – How to Give Your Meetings a “Gathering Glow Up”

1:02:31 – Why the Real Work Happens After the Offsite

💼 Tes on LinkedIn:

https://www.linkedin.com/in/tescohen/

🌐 Website:

https://jointhryvo.com

📸 Instagram:

https://instagram.com/jointhryvo

💼 LinkedIn:

https://linkedin.com/company/jointhryvo

🎧 Listen to The Purpose Profit Shift on Spotify, Apple Podcasts, or wherever you get your podcasts.

#PurposeProfitShift #EmployeeEngagement #TeamBuilding #WorkplaceCulture #Leadership #TeamMeetings #EmployeeEngagementStrategies #ReflectiveLeadership #WorkplaceProductivity #TeamCommunication #FourDayWorkWeek #FutureOfWork

What if the money sitting in your bank account is helping fund things you would never personally support?

Most of us think about banking as a place to hold our money, pay bills, or access credit.

But your money doesn't just sit there.

In this episode of The Purpose Profit Shift, Rachel Bernier-Green sits down with Terra Neilson, Executive Vice President and Chief Impact Officer at Beneficial State Bank, for a conversation about ethical banking, sustainable finance, racial equity, responsible lending, and what actually happens to your money after you deposit it in a bank.

Terra describes banking as “the original form of crowdfunding.” When you deposit money into a checking or savings account, those dollars can ultimately help finance everything from affordable housing and renewable energy to industries and projects that may be completely at odds with your personal or business values. That means choosing where you bank can have a much larger impact than many of us realize.

In this episode, Terra explains how Beneficial State Bank approaches banking differently through a triple bottom line of people, planet, and profit. Rather than treating impact as a marketing initiative, the bank has built its mission into its governance, lending practices, accountability standards, and approach to sustainable financial performance.

Rachel and Terra also dig into some of the deeper inequities built into our financial system—from redlining and traditional underwriting standards to the way historical bias can become embedded in modern lending decisions. Terra shares how Beneficial State Bank and its foundation are working alongside other financial institutions to rethink how creditworthiness is determined and prove that more equitable lending doesn't have to mean abandoning responsible banking.

And as artificial intelligence becomes increasingly involved in financial decision-making, Terra explains why addressing those problems now is so important. If AI models are trained using historical data created by an inequitable system, technology could make existing biases even harder to identify and unwind.

Ultimately, this conversation challenges founders and business owners to ask a question many of us rarely consider:

Does where you bank actually reflect what you believe?

00:00 – Welcome to The Purpose Profit Shift

01:18 – Terra's Journey From Social Work to Banking

03:45 – What Working With Youth Experiencing Homelessness Taught Terra About Money

05:30 – Creating Systems Change Through Banking

06:53 – Why Mission and Profit Don't Have to Compete

09:24 – What a Triple Bottom Line Actually Means

10:57 – What Does Your Bank Actually Do With Your Money?

11:26 – Banking Is the Original Form of Crowdfunding

13:45 – Is There a Trade-Off With Ethical Banking?

16:32 – Why Beneficial State Bank Answers to a Nonprofit

19:43 – Building Mission Into the Infrastructure of a Bank

20:29 – Rethinking Creditworthiness and Lending Standards

21:59 – How Historical Bias Gets Built Into Modern Lending

24:37 – Could AI Make Bias in Banking Even Worse?

27:32 – ESG, Impact Investing and the Current Political Climate

30:21 – Why the Community Reinvestment Act Still Matters

34:13 – “The Machine Is Working as Intended”

36:34 – B Corp, CDFI and Building Accountability Into Banking

40:42 – What Would a Regenerative Economy Look Like?

44:25 – How Founders and Business Owners Can Help Change the System

47:33 – What's Next for Beneficial State Bank

Want to see what your deposits could potentially help support?

💰 Deposit Impact Calculator:

https://www.beneficialstatebank.com/impact/deposit-calculator

📊 Beneficial State Bank Impact Report:

https://www.beneficialstatebank.com/impact/report

🌐 Website:

https://www.beneficialstatebank.com/

💼 Terra on LinkedIn:

https://www.linkedin.com/in/terraneilson/

🌐 Website:

https://jointhryvo.com

📸 Instagram:

https://instagram.com/jointhryvo

💼 LinkedIn:

https://linkedin.com/company/jointhryvo

🎧 Listen to The Purpose Profit Shift on Spotify, Apple Podcasts, or wherever you get your podcasts.

#PurposeProfitShift #EthicalBanking #SustainableBanking #SociallyResponsibleBanking #ImpactInvesting #SustainableFinance #CDFI #BCorp #RacialEquity #ResponsibleBanking #PurposeDrivenBusiness #Entrepreneurship

What if your hair loss is telling you something about what's happening inside your body?

For many Black women, thinning, shedding, and changes in hair growth are treated like a beauty problem.

But sometimes, it's much bigger than hair.

In Episode 42 of The Purpose Profit Shift, Rachel Bernier-Green sits down with Dr. Ellana Stinson, board-certified Emergency Medicine physician and Founder of Safo Hair, for a conversation about hair loss in Black women, hormonal changes, textured hair, women's health, entrepreneurship, and what happens when the solutions you're looking for weren't created with you in mind.

Dr. Stinson's journey into hair care started with her own experience. After going through early menopause in her 30s and beginning to experience hair loss, she sought help from a dermatologist—only to realize the products she was being offered weren't designed for the needs of her hair. That experience eventually led her to start asking bigger questions about what was missing for Black women experiencing hair loss and hormonal changes.

In this episode, Dr. Stinson explains why changes in our hair can sometimes be connected to what's happening elsewhere in our bodies—from pregnancy and postpartum to perimenopause, menopause, medications, stress, and other health factors. She also challenges the idea that concerns about hair are simply about vanity and explains why women should feel empowered to ask questions when something about their hair or body doesn't feel right.

Rachel and Dr. Stinson also explore the gap Dr. Stinson saw in the hair care industry: products designed to address thinning weren't necessarily created for textured hair, while products created for textured hair didn't always address the health and ingredient concerns she was thinking about as a physician. Instead of accepting that gap, she began building the solution she couldn't find.

And when it comes to entrepreneurship, Dr. Stinson gets candid about what happened after she decided to create Safo Hair—learning an entirely new industry, developing products, listening to customers, navigating marketing and manufacturing, and discovering that having a great product is only one part of building a successful business.

00:00 – Welcome to The Purpose Profit Shift

02:56 – Meet Dr. Ellana Stinson

07:37 – When Hair Becomes a Health Conversation

07:49 – Early Menopause and Dr. Stinson's Hair Loss

08:49 – Who Do You Call When Your Hair Starts Falling Out?

09:17 – “You Know I'm Black, Right?”

10:41 – The Hair Care Solution She Couldn't Find

11:54 – Turning a Personal Problem Into Safo Hair

12:37 – The Reality of Becoming an Entrepreneur

14:13 – Why a Great Product Isn't Enough

19:26 – Building Safo Hair as a Certified B Corp

21:13 – The Hair Care Gap for Black Women

22:28 – Textured Hair, Ingredients and Women's Health

24:10 – Why Hair Loss Isn't Just About Vanity

27:44 – The Family Legacy Behind Safo Hair

29:34 – Combining Traditional Knowledge With Science

31:55 – The Truth About “Clean” Hair Products

43:10 – Listening to the Women You're Building For

51:39 – Entrepreneurship, Purpose & Solving a Real Problem

🌐 Website:

https://www.safohair.com/

📸 Instagram:

https://www.instagram.com/safohair/

▶️ YouTube:

https://www.youtube.com/@SafoHair

🌐 Website:

https://jointhryvo.com

📸 Instagram:

https://instagram.com/jointhryvo

💼 LinkedIn:

https://linkedin.com/company/jointhryvo

🎧 Listen to The Purpose Profit Shift on Spotify, Apple Podcasts, or wherever you get your podcasts.

#PurposeProfitShift #HairLossInBlackWomen #BlackHair #HairLoss #HormonalHairLoss #BlackWomen #WomensHealth #NaturalHair #TexturedHair #Menopause #Entrepreneurship #BlackOwnedBusiness

What if one of the biggest leadership mistakes is believing you're supposed to have all the answers?

Strong leadership doesn't mean controlling every decision, knowing everything, or being the smartest person in the room.

Sometimes, it's exactly the opposite.

In Episode 41 of The Purpose Profit Shift, Rachel Bernier-Green sits down with Andrea Prebys-Williams, Founder of Fireweed Consulting, for a conversation about leadership development, power, conflict, trust, entrepreneurship, and what it really takes to build an organization around your values.

Andrea brings more than 20 years of experience across leadership development, labor organizing, graduate education, consulting, and social change. Through Fireweed Consulting, she now helps leaders and mission-driven organizations navigate conflict, strengthen communication, build trust, and rethink how power and decision-making operate inside their organizations.

In this episode, Andrea explains why leaders don't have to be everything to everyone—and why hiring people who are smarter or stronger than you in certain areas isn't a threat to leadership. It's part of building a stronger organization.

Rachel and Andrea also get candid about the realities of entrepreneurship: questioning whether you've made the right decision, setting prices for your expertise, balancing accessibility with financial sustainability, discussing compensation transparently, and building a business that actually reflects the values you claim to hold.

And when it comes to organizational culture, Andrea argues that one of the biggest opportunities leaders have is learning to navigate conflict instead of avoiding it. Done well, conflict can deepen relationships, strengthen communication, increase trust, and ultimately create stronger teams.

00:00 – Welcome to The Purpose Profit Shift

02:56 – Andrea's Childhood in Alaska and Becoming an Organizer

08:09 – The Story Behind Fireweed Consulting

11:51 – Building a Business After Disruption

13:17 – The Realities of Becoming an Entrepreneur

20:40 – “Who Are You Becoming?”

32:12 – Becoming the Leader YOU Actually Want to Be

35:08 – Why Leaders Don't Need All the Answers

38:16 – What Justice-Centered Leadership Actually Means

40:52 – Trust, Transparency and Giving Up Control

41:51 – Can Justice-Centered Businesses Actually Make Money?

44:39 – Pricing Your Work Without Impoverishing Yourself

48:02 – Why We Need to Talk About Compensation

53:07 – The Leadership Skill That Can Transform Your Team

56:44 – Final Thoughts & Where to Find Andrea

🌐 Website:

https://www.fireweedconsulting.org/

📸 Instagram:

https://www.instagram.com/fireweed_consulting/

💼 Andrea on LinkedIn:

https://www.linkedin.com/in/andreapw/

💼 Fireweed Consulting on LinkedIn:

http://www.linkedin.com/company/fireweedconsulting

📘 Facebook:

https://www.facebook.com/fireweedconsulting/

🌐 Website:

https://jointhryvo.com

📸 Instagram:

https://instagram.com/jointhryvo

💼 LinkedIn:

https://linkedin.com/company/jointhryvo

🎧 Listen to The Purpose Profit Shift on Spotify, Apple Podcasts, or wherever you get your podcasts.

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