The Purpose Profit Shift

In this episode of The Purpose Profit Shift, host Rachel Bernier-Green sits down with Francine Gregory, a Sacramento-based entrepreneur, speaker, and coach who co-founded BizChicks.net to help women over 50 turn their experience into profitable businesses.

Francine shares how surviving the 2008 real estate crash taught her the value of staying for your clients, why the most expensive business programs are often the most confusing, and how she uses AI assistants as a digital chief of staff to manage four brands without burning out.

Chapters:

• 9:20 Surviving the 2008 Real Estate Crash
• 12:36 Systems, Mindset, and the CEO Shift
• 16:33 AI as Your Digital Chief of Staff
• 23:03 Why Women Over 50 Are Underestimated
• 30:28 Faith, Simplicity, and Revenue

Key Topics:

• Building profitable businesses that are fun to run
• AI tools and digital assistants for non-technical entrepreneurs
• Why women over 50 are entrepreneurship's best-kept secret
• Simple systems vs. overcomplicated business programs
• The mindset shift from employee/hobby to CEO
• Surviving economic downturns through purpose-driven resilience
• Making it easy for people to pay you

About Francine:

Francine Gregory is a Sacramento-based entrepreneur, speaker, and coach who helps purpose-driven leaders simplify their thinking, streamline their systems, and activate their God-given genius. She equips small business owners, entrepreneurs, and ministries with practical tech and AI workflows that save time and reduce chaos—so they can focus on what matters most. Francine is the co-founder of BizChicks.net and founder of F. Gregory Consulting and Kingdom Thinkers. With a background in television production and marketing, she’s known for making the complicated simple and turning ideas into organized, profitable action.

Connect with Francine:

• 60-minute audit call + 2-page written roadmap delivered within 48 business hours - Booking link: https://tidycal.com/fgregoryconsulting/business-ministry-audit
• Instagram: https://instagram.com/bizchicksnet
• Facebook: https://www.facebook.com/bizchicks.net
• Instagram: https://instagram.com/francinegregory
• X: https://x.com/francinegregory
• YouTube: https://youtube.com/@francinegregory

Resources Mentioned:

• BizChicks.net https://bizchicks.net
• Francine Gregory website https://francinegregory.com
• $497 Business/Ministry Systems Audit + AI Roadmap https://tidycal.com/fgregoryconsulting/business-ministry-audit
• Free Beginner AI Workshop https://stan.store/BizChicks/p/beginners-guide-to-ai

Follow the Host, Rachel Bernier-Green

• LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
• Website: https://www.instagram.com/jointhryvo/
• Instagram: https://www.instagram.com/jointhryvo/
• LinkedIn (Company): https://www.linkedin.com/company/jointhryvo/
• Twitter/X: https://www.x.com/jointhryvo
• Facebook: https://www.facebook.com/jointhryvo
• Tiktok: https://www.tiktok.com/@jointhryvo

Listen on Your Favorite Platform:

• Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32?si=4bd2e0e655864a26&nd=1&dlsi=37cbc85018304f35
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732
• YouTube: https://www.youtube.com/@PurposeProfitShift

If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this.

Kelli Reese spent 17 years in natural foods, eventually running a $34 million cooperative, before her body forced her to stop. In this episode, she shares why she left everything behind, what she discovered about the real roots of imposter syndrome, and how she built a purpose-driven coaching practice that sustains her the way she sustains her clients.

Chapters:

• 0:22 Kelli's career overview and health crisis
• 4:20 From Bakery to Boardroom: the Brooklyn origin story
• 9:57 The Seduction of Being Needed
• 13:15 When the Body Shouts: tumors, kidney depletion, adrenal fatigue
• 17:02 Dismantling Everything at Once
• 27:01 The $150K Wrong Question Trap
• 35:30 What's Really Under Imposter Syndrome
• 40:06 Values-Aligned Pricing That Sustains
• 49:59 Stillness as a Leadership Superpower
• 53:07 What's next: Sacred Soul Journeys, retreats, and group programs

• Leaving high-achievement careers to reconnect with purpose
• Survival patterns vs. soul alignment in leadership
• Why imposter syndrome is often unhealed childhood wounds
• Building accessible, values-aligned pricing models
• Stillness and self-awareness as leadership skills

About Kelli:

Kelli Reese is a coach and author who spent seventeen years in the natural foods industry holding senior management roles in retail organizations, including serving as CEO of a multimillion-dollar operation.

After leaving her career and a long-term marriage, Kelli founded Lead With Soul, where she works with leaders, founders, and creatives navigating transitions that don’t come with clear answers. She is the author of The Destiny Roadmap and The Relationship Roadmap. Her work focuses on helping people who are caught between what they’ve built and what they actually want. Her approach isn’t about forcing clarity or hustling through doubt. It’s about slowing down, untangling the mess, and making decisions you can stand behind. She lives in the Sierra Nevada mountains with her partner and their rescue dog and spends her free time hiking, baking bread, and treasure hunting in second hand stores.

Connect with Kelli Reese:

• https://www.instagram.com/kelli.reese
• https://www.facebook.com/kelli.reese.coach
• https://www.linkedin.com/in/kellireese/
• New Projects:
• - Ongoing, 1:1 mentorship through Lead With Soul
• - Digital offerings include The Breakup Roadmap: https://www.kellireese.com/the-breakup-roadmap/
• - Contributing author to the anthology Plot Twist: Stories of Unexpected Transformation

Resources Mentioned:

• Lead With Soul https://www.kellireese.com
• The Destiny Roadmap (book)
• The Relationship Roadmap (book)
• The Breakup Roadmap (digital) https://www.kellireese.com/the-breakup-roadmap/
• Plot Twist anthology (upcoming)

• LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
• Website: https://www.instagram.com/jointhryvo/
• Instagram: https://www.instagram.com/jointhryvo/
• LinkedIn (Company): https://www.linkedin.com/company/jointhryvo/
• Twitter/X: https://www.x.com/jointhryvo
• Facebook: https://www.facebook.com/jointhryvo
• Tiktok: https://www.tiktok.com/@jointhryvo

• Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32?si=4bd2e0e655864a26&nd=1&dlsi=37cbc85018304f35
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732
• YouTube: https://www.youtube.com/@PurposeProfitShift

If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this.

Natalie Levy left Wall Street, lost her mother and cousin to suicide, and built She's Independent Investments, a women-first angel group that's closing the power gap in impact investing. In this episode, she gets radically honest about the cost of masking, values-aligned returns exceeding 20X, and why giving money and investing it are completely different acts of power.

CHAPTERS:

• 00:06:54 — The Mask on Wall Street: What it costs women to conform in male-dominated finance.
• 00:14:48 — Grief as the Catalyst: How losing her mother and cousin Z to suicide gave Natalie clarity.
• 00:23:34 — Birthing She's Independent: How community demand organically built a women-first investment group.
• 00:29:18 — Democratizing the Cap Table: The member-led model, Investment Observers, and real deal flow access.
• 00:41:33 — Values-Aligned Returns: Why resilient founders outperform and how Natalie evaluates deals.
• 00:47:44 — Cash is Queen: The Book: Why accessibility matters and the first step for aspiring investors.

KEY TOPICS:

- The physical and psychological cost of masking identity in corporate finance

- How grief and loss catalyzed a purpose-driven career pivot

- Democratizing angel investing through a member-led, women-first model

- The Investment Observer pathway for non-accredited investors

- Values-aligned investing and the data on underrepresented founder resilience

- Why the distinction between giving and investing matters for women's financial power Guest

ABOUT NATALIE:

Natalie spent years navigating male-dominated environments from the classrooms in engineering school and advanced mathematics coursework to derivatives trading on Wall Street to tech sales and investing. She spent years in search of a workplace culture that inspired and supported her, and witnessed countless individuals (often, women) lacking fulfillment who were working too hard while failing to reach the professional roles they had earned. Following the loss of her mother to suicide at the beginning of 2019 she made a life and career transition to honor the loss she experienced and the journey she experienced.Natalie launched She’s Independent to create a space in the world to support and celebrate women stepping into private investing and money flows.She’s Independent exists to offer a real path to access and equity. The investment community is a space offering real belonging and promoting impactful capital allocations together. So that we can live in a world that invests in, supports, and celebrates women.

Resources Mentioned:

• Cash is Queen: A Conscious Journey in Angel Investing by Natalie Levy
• She's Independent Investments — https://shesindependent.com
• She's Independent Events — https://lu.ma/shesindependentevents
• Venture Deals by Brad Feld and Jason Mendelssohn

Connect with Natalie Levy:

• LinkedIn: https://www.linkedin.com/company/shesindependent/
• Instagram: https://www.instagram.com/shesindependent_/
• YouTube: https://www.youtube.com/@ShesIndependent
• https://lu.ma/shesindependentevents

Follow the Host, Rachel Bernier-Green:

• LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
• Website: www.instagram.com/jointhryvo/
• Instagram: www.instagram.com/jointhryvo/
• LinkedIn (Company): www.linkedin.com/company/jointhryvo/
• Twitter/X: x.com/jointhryvo
• Facebook: www.facebook.com/jointhryvo
• Tiktok: www.tiktok.com/@jointhryvo

Listening Links:

• Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32
• Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732
• Youtube: https://www.youtube.com/@PurposeProfitShift

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If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this!

Anna Wojtowicz built a multi-six-figure business while operating in survival mode, a reality she only recognized when her body finally shut down. In this episode of The Purpose Profit Shift, she shares her journey from working with legacy brands to experiencing a state of functional freeze. She outlines the framework she developed to help ambitious women rebuild their success based on wholeness rather than survival. Anna now assists women in shifting their ambition's fuel source from survival to wholeness through her Release, Revive, Root methodology.

• 00:00 The Immigrant Wiring
• 07:35 When the Fuel Runs Out
• 12:24 Functional Freeze and Grief
• 19:56 The Radical Sabbatical
• 26:06 Release, Revive, Root
• 32:02 Pricing, Panic, and Nervous Systems
• 38:06 Untangling Success from Survival
• 49:20 What Comes Next

• Survival mode disguised as high performance
• Generational trauma and its impact on entrepreneurship
• Nervous system regulation as a business skill
• Values-aligned KPIs (regulation, intuition, alignment)
• The Release, Revive, Root methodology
• Functional freeze in high-achieving women
• Pricing confidence and embodied decision-making
• Identity recalibration after burnout

Anna Wojtowicz is a high-performance healer, intuitive channeler, and thought leader behind The New Paradigm of Success™ — Ambition Rooted in Wholeness.

She works with ambitious, high-achieving women who built success in survival mode and are ready to recalibrate how they hold power — so they lead with regulation, intuition, and wholeness in life and leadership.

Anna’s work goes beneath mindset and strategy to the internal operating system behind ambition. Through nervous system regulation, identity recalibration, and intuitive intelligence, she helps women shift the fuel source of their ambition from survival into wholeness.

With over a decade in marketing — including early experience with Teen Vogue, Vogue, Martha Stewart, and The Smithsonian and her own journey through success without fulfillment, grief, and reinvention, Anna bridges business strategy with practical soul alignment.

This work isn’t about lowering ambition, goals or profit — it’s about recalibrating how power is held so it looks and feels fully you.

• Instagram https://www.instagram.com/annawojtowicz_/?hl=en
• Tik Tok https://www.tiktok.com/@_annawojtowicz
• Website https://theawcreative.com/
• Work with Anna https://forms.gle/vr5jcnXzfqc1VAPG9

• The AW Creative https://theawcreative.com/
• The Limitless Podcast www.youtube.com/@theawcreativeanna
• Root & Release 60-Min Activation (Free) https://theawcreative.com/root-and-release

• LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
• Website: https://www.instagram.com/jointhryvo/
• Instagram: https://www.instagram.com/jointhryvo/
• LinkedIn (Company): https://www.linkedin.com/company/jointhryvo/
• Twitter/X: https://www.x.com/jointhryvo
• Facebook: https://www.facebook.com/jointhryvo
• Tiktok: https://www.tiktok.com/@jointhryvo

• Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32?si=4bd2e0e655864a26&nd=1&dlsi=37cbc85018304f35
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732
• YouTube: https://www.youtube.com/@PurposeProfitShift

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If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this!

What happens when a woman with 30 years of corporate finance experience gets out of federal prison and can't open a bank account? She builds the infrastructure that nobody else would.

Tammy Scudder served time for wire fraud and came out the other side not performing redemption but engineering it. She founded Indiana Reentry Corporation, built Workforce Navigator (a fair-chance hiring platform that bypasses the algorithms screening out justice-impacted applicants), created a 52-week coaching program called inPOWER Her RECLAIM 52™, and launched Drop The Red Cape™, an executive leadership program for women who are wearing the same mask that eventually breaks people.

In this episode, Tammy and Rachel go deep on why the reentry system is funded by failure, how dignity gets built into financial architecture, and what it actually takes to create second chances at scale without chasing grants or donations.

00:00 The System Built on Failure

08:00 Barriers Nobody Talks About

15:00 Workforce Navigator Changes the Game

21:54 The Ecosystem: Four Entities, One Mission

35:00 Funding Dignity at Scale

48:00 Your Hardest Chapter Is Your Infrastructure

• Fair chance hiring and algorithmic hiring bias
• Reentry barriers for justice-impacted women (banking, employment, documentation, technology)
• Social enterprise revenue models: licensing IP vs. chasing grants
• The POWER Framework and gender-responsive programming
• Pre-release pipeline design and the Day 30 Guarantee
• Women's leadership, burnout, and authentic leadership after adversity

Tammy Scudder is the founder of Indiana Reentry Corporation, creator of the POWER Framework (Purpose, Overcome, Wellness, Empowerment, Resilience), and architect of Workforce Navigator™, an EEOC-aligned fair-chance hiring tech platform. She's a 2026 CXO 2.0 Business Leadership Excellence Award nominee with 30+ years of corporate finance experience who transformed her lived experience with incarceration into a scalable ecosystem serving justice-impacted women.

• Indiana Reentry Corporation: https://indianareentry.org/
• Workforce Navigator Jobs: workforcenavigatorjobs.com
• Drop The Red Cape™: droptheredcape.com
• LinkedIn: https://www.linkedin.com/in/tammyscudder
• Email: [email protected] / [email protected]

Indiana Reentry Corporation https://indianareentry.org/

Workforce Navigator Jobs workforcenavigatorjobs.com

Drop The Red Cape™ droptheredcape.com

• LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
• Website: https://www.instagram.com/jointhryvo/
• Instagram: https://www.instagram.com/jointhryvo/
• LinkedIn (Company): https://www.linkedin.com/company/jointhryvo/
• Twitter/X: https://www.x.com/jointhryvo
• Facebook: https://www.facebook.com/jointhryvo
• Tiktok: https://www.tiktok.com/@jointhryvo

• Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32?si=4bd2e0e655864a26&nd=1&dlsi=37cbc85018304f35
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732
• YouTube: https://www.youtube.com/@PurposeProfitShift

If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this.

What do you do when the magazine industry doesn't represent you, the advertising model excludes you, and the healthcare system fails you during a vulnerable time? If you're Lindsey Farrar, you create your own solutions.

In this episode of The Purpose Profit Shift, Rachel talks with Lindsey, founder of CRWNMAG, a family-owned publication celebrating Black women, and Borne, a platform reimagining birth care for Black families.

Lindsey shares her journey of building institutions when existing systems don’t serve the community, emphasizing the importance of staying lean and saying 'no.' She also reflects on her own traumatic birth experience, which inspired the creation of Borne, and discusses why restoring birth rights is crucial for generational healing.

This episode is a masterclass in building institutions and allowing your purpose to shape your life's work.

KEY TAKEAWAYS:

• Why building your own institution beats fighting for a seat at someone else's table.
• The "Voltron Model" for staying lean and scaling a self-funded business.
• How to position premium and say no to deals that undervalue your work.
• The personal birth experience that led from media to maternal health.
• Why healing before building creates more durable ventures.
• Borne's hospital guide and the future of family-centered birth care.

CHAPTERS:

• 00:00 Here for Legacy Work
• 04:47 The Rooftop That Started It All
• 16:04 Guerrilla Launch at Afropunk
• 20:29 Building Institutions, Not Begging for Seats
• 32:28 The Voltron Model: Staying Lean and Scaling Smart
• 41:30 From Crown to Borne: A Maternal Health Mission
• 55:08 Building What Should Already Exist

ABOUT LINDSEY:

Lindsey Farrar is the founder of CRWNMAG, a decade-old, family-owned publication celebrating Black women in premium print, and Borne, a new platform setting a new standard for family-centered birth care. She has secured partnerships with Netflix, Pinterest, and Rivian, was a $505,000 Interledger Foundation grant recipient, and has been featured in MoMA's Magazine Podcast, Well+Good, HuffPost, and Dazed. Lindsey is a mother of four, a trained doula, and a USC graduate. She and her husband Nkrumah run their businesses and homeschool their children from their homestead.

FOLLOW LINDSEY:

• http://www.instagram.com/crwnmag
• http://www.facebook.com/crwnmag
• http://www.twitter.com/crwnmag
• http://www.pinterest.com/crwnmag

LINDSEY IN THE NEWS:

• MOMA: https://www.moma.org/magazine/articles/852
• Ad Age: https://adage.com/article/advertising/watch-ad-age-town-hall-investing-minority-owned-businesses/2316396
• AdWeek: https://www.adweek.com/social-marketing/pinterest-kicks-off-you-just-might-surprise-yourself-brand-campaign/
• Essence: https://www.essence.com/essence-50-founders/
• Forbes: https://www.forbes.com/sites/janeclairehervey/2018/02/20/15-women-run-indie-magazines-to-read-when-your-newsfeeds-in-flames/2/#2ed4dc2461b3

RESOURCES MENTIONED:

• CRWNMAG: crwnmag.com
• Borne: borne.care
• Book: Mothering the Mother by Shafiya Monroe
• Mama Glow (Latham Thomas)
• Black Wellness and Prosperity Center
• Borne Hospital Guide for Black Families: borne.care/p/birth-education-know-your-rights

Follow the Host, Rachel Bernier-Green:

• LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
• Website: www.instagram.com/jointhryvo/
• Instagram: www.instagram.com/jointhryvo/
• LinkedIn (Company): www.linkedin.com/company/jointhryvo/
• Twitter/X: x.com/jointhryvo
• Facebook: www.facebook.com/jointhryvo
• Tiktok: www.tiktok.com/@jointhryvo

Listening Links:

• Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32
• Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732
• Youtube: https://www.youtube.com/@PurposeProfitShift

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If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this!

After nearly a decade as a website designer and sales funnel strategist, April Hiatt realized that being highly skilled at a job didn't mean she was actually passionate about it. Facing the loneliness of an empty nest and solo entrepreneurship, she pivoted to build a movement: Wise Woman Masterminds. In this episode, April and Rachel discuss the power of peer-to-peer masterminds, the importance of strategic networking, and how to scale a business by finally letting go of the reins. April shares her framework for running effective "hot seats," the massive ROI of hiring help and creating video SOPs, and why women entrepreneurs need to step into their leadership and stop doing it all alone.

KEY TOPICS:

• Transitioning from a solitary service provider to a community builder
• The difference between group coaching and peer-to-peer masterminds
• Overcoming the loneliness and imposter syndrome of entrepreneurship
• How to facilitate impactful "hot seats" for business breakthroughs
• Delegating tasks and creating Standard Operating Procedures (SOPs) by recording workflows
• The abundance mindset of strategic networking and connection

CHAPTERS:

• 00:00:02 - Building a Movement: Wise Woman Masterminds
• 00:02:28 - April's origin story of building her first site for a mental health clinic because she knew what mothers were looking for.
• 00:05:22 - The Cancun Epiphany
• 00:08:46 - The Mastermind Blueprint
• 00:13:14 - Celebrating wins, member-led trainings, and rotating hot seats
• 00:25:47 - The Hot Seat that Built a YouTube Empire
• 00:29:16 - Strategic Introductions
• 00:33:25 - Scaling Up and Letting Go
• 00:40:43 - Why women need to own their expertise and allow others to follow them
• 00:45:47 - The Wise Woman Conferences

ABOUT APRIL:

April Hiatt is the founder of WISE WOMEN Masterminds®, a nationally recognized mastermind organization and powerful community for women entrepreneurs who are building profitable, purpose-driven businesses and want to grow alongside other extraordinary women. WISE WOMEN has quickly become known for its depth, connection, and real results. Built on collaboration, generosity, and proven strategy, the community supports women business owners in expanding their income, confidence, and leadership… while staying aligned with who they truly are. April also hosts powerful business mastermind conferences twice a year, creating one of the largest women’s business mastermind experiences of its kind. She believes when women gather with intention, everything changes.

RESOURCES MENTIONED:

- The WISE WOMEN Spring Conference: Power Circles is happening April 23rd and 24th. This is the largest women's business peer-to-peer mastermind conference of it's kind! https://wisewomenconference.com

- WISE WOMEN offers both in-person and online Power Circle mastermind groups for women who are ready to grow faster with the power of other women beside them. Mastermind groups open now: https://wiseewomenmasterminds.com

FOLLOW APRIL:

• IG: https://www.instagram.com/wisewomenmasterminds/
• FB (professional): https://www.facebook.com/april.d.hiatt
• Join the WISE WOMEN Masterminds FB group: https://www.facebook.com/groups/wisewomenmastermind
• LI: https://www.linkedin.com/in/april-hiatt/

Follow the Host, Rachel Bernier-Green:

• LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
• Website: www.instagram.com/jointhryvo/
• Instagram: www.instagram.com/jointhryvo/
• LinkedIn (Company): www.linkedin.com/company/jointhryvo/
• Twitter/X: x.com/jointhryvo
• Facebook: www.facebook.com/jointhryvo
• Tiktok: www.tiktok.com/@jointhryvo

Listening Links:

• Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32
• Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732
• Youtube: https://www.youtube.com/@PurposeProfitShift

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If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this!

KADYLUXE started with a $23,000 Kickstarter, a stolen engineering fund, and a garage in Denver. Today, it partners with 50+ NCAA universities and major pro teams, including the Denver Broncos, Dallas Cowboys, and Chicago Bulls.

The episode covers her journey of cold-calling the Colorado School of Mines to develop patented technology, sewing NFL leggings with exiled Mormon seamstresses in the Colorado mountains, losing a million-dollar client to Lululemon overnight, and the moment she sold out the Broncos team store before the opening whistle even blew. This conversation is loaded with hard-won wisdom about cash cycles, blue ocean strategy, AI in operations, and the one financial habit that separates a real business from an expensive hobby.

KEY TOPICS:

• Women's sports fashion and the "pink it, shrink it" gap
• Bootstrapping vs. being properly capitalized
• Blue ocean strategy in licensed sports apparel
• AI as an operational enhancement tool
• Cash flow management for CPG businesses
• The power of audacious cold outreach
• Female entrepreneurship in male-dominated industries

CHAPTERS:

• 00:00:02 - From the Court to the Company
• 00:07:23 - Kickstarter, Stolen Funds, and Resilience
• 00:19:51 - The Real-World MBA in Shanghai
• 00:23:57 - Sewing with the Mormon Women
• 00:30:04 - David vs. Goliath: Competing with Lululemon
• 00:36:39 - The Denver Broncos Breakthrough
• 00:46:44 - Scaling Operations and Embracing AI
• 00:52:49 - Know Your Numbers or It's a Hobby:

ABOUT KADY:

Kady Zinke is the Founder & CEO of KADYLUXE, a 100% women-owned fashion house designing premium sports apparel for women. Based in Denver, Colorado, the brand partners with 50+ NCAA universities, NFL teams (Denver Broncos, Dallas Cowboys), NBA teams (Chicago Bulls, Denver Nuggets, Atlanta Hawks), and NHL teams (Pittsburgh Penguins). Kady is a former NBA dancer, holds a patented material technology, and was the first woman in Colorado to win a state accelerator award for her R&D work.

RESOURCES MENTIONED:

• Book Referenced: Blue Ocean Strategy.
• Partner Institution: Colorado School of Mines
• Coupon Code: KLPurpose15 - 15% off entire order at kadyluxe.com

Follow the Host, Rachel Bernier-Green:

• LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
• Website: www.instagram.com/jointhryvo/
• Instagram: www.instagram.com/jointhryvo/
• LinkedIn (Company): www.linkedin.com/company/jointhryvo/
• Twitter/X: x.com/jointhryvo
• Facebook: www.facebook.com/jointhryvo
• Tiktok: www.tiktok.com/@jointhryvo

Listening Links:

• Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32
• Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732
• Youtube: https://www.youtube.com/@PurposeProfitShift

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If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this!

What happens when a Hollywood marketing executive walks away from red carpets to build something that matters? Katherine Tuominen spent five years marketing blockbusters for Fox and Warner Brothers before founding Catalyst Brand Strategy, a boutique agency helping purpose-driven wellness brands earn credible visibility through ethical marketing and evidence-led storytelling.

In this episode, Katherine and Rachel dig into why founders are not influencers, how to turn one hour of content into an entire month's marketing ecosystem, why plug-and-play templates are destroying trust in the wellness space, and how to future-proof a service business in the age of AI without compromising integrity.

Katherine also shares her energy auditing framework for structuring your workday around when you actually do your best thinking, and reveals the Catalyst for Change Initiative, a scholarship program giving underserved founders access to marketing support.

KEY TOPICS:

• Ethical marketing for wellness and impact brands
• Content repurposing ecosystems for founders
• Anti-hustle culture and founder wellness
• Purpose-driven business models and giving back
• AI adoption for ethical service businesses

CHAPTERS:

00:00:58 Founders vs. influencers

00:03:51 Walking Away From Hollywood

00:12:06 Ethical Marketing in Wellness

00:17:02 The One-Hour Content Ecosystem

00:19:57 Founder Wellness and Energy Audits

00:23:02 Making the Numbers Work With Purpose

00:32:46 Future-Proofing Your Business With AI

ABOUT KATHERINE:

Katherine Tuominen is the founder and CEO of Catalyst Brand Strategy, a New York-based boutique PR and digital marketing agency serving impact-driven health and wellness brands. With 10+ years in storytelling, including five years marketing for Fox Film Studios and Warner Brothers, Katherine now helps conscious founders build credible visibility through ethical marketing and evidence-led storytelling. She's been featured in Forbes, delivers the keynote "Ethical Marketing Is Not an Oxymoron," is a 1% for the Planet partner, and founded the Catalyst for Change Initiative, offering marketing scholarships for underserved founders.

RESOURCES MENTIONED:

• Books:
• Brene Brown's leadership book (values exercise)
• Rest Is Resistance by Tricia Hersey
• Pleasure Activism by adrienne maree brown
• Laziness Does Not Exist by Devon Price

FOLLOW THE GUEST, KATHERINE TUOMINEN:

• Facebook: https://www.facebook.com/catalystbrandstrategy
• Instagram: https://www.instagram.com/catalystbrand_strategy/
• LinkedIn: https://www.linkedin.com/company/catalyst-brand-strategy/
• Company Website: https://catalystbrandstrategy.com/

Follow the Host, Rachel Bernier-Green:

• LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
• Website: www.instagram.com/jointhryvo/
• Instagram: www.instagram.com/jointhryvo/
• LinkedIn (Company): www.linkedin.com/company/jointhryvo/
• Twitter/X: x.com/jointhryvo
• Facebook: www.facebook.com/jointhryvo
• Tiktok: www.tiktok.com/@jointhryvo

Listening Links:

• Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32
• Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732
• Youtube: https://www.youtube.com/@PurposeProfitShift

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What happens when a corporate sports attorney walks away from her dream job to start a jewelry company that employs women transitioning out of shelter living? Amy Peterson found out when she co-founded Rebel Nell in Detroit in 2013.

In this episode, Amy shares the raw truth about building a social enterprise: the 2016 crisis that nearly bankrupted her business, the moment her team rallied to keep the doors open, and why she ultimately spun off supportive services into a separate nonprofit to protect sustainability.

She breaks down the "80% rule" that transformed her revenue, explains why every social entrepreneur is an empath (and why that's both gift and liability), and reveals what 13 years of failures and wins have taught her about scaling with soul.

If you've ever wondered whether you can run a mission-driven business without sacrificing profitability, this conversation will give you the frameworks and the fire you need.

Key Topics

• Social enterprise sustainability and the L3C business structure
• Balancing supportive services with business profitability
• Delegation frameworks for mission-driven founders
• Corporate gifting and experiential retail as revenue streams
• Community-driven venture development

CHAPTERS:

00:00 - Amy Peterson’s journey from baseball management to social enterprise

03:33 - How Amy’s community in Detroit inspired her to start Rebel Nell

08:45 - Creating a supportive environment for women and community through philanthropy

10:52 - Integrating profit with purpose: Busting common myths in social enterprise

16:42 - How Rebel Nell rebounded after a tough year and team resilience

19:12 - Leadership vulnerability and protecting mental health as a founder

23:48 - From graffiti jewelry to impactful storytelling through product design

28:01 - Community roots as the foundation for expanding ventures in Detroit

33:18 - Delegating and building a team to expand impact across multiple ventures

44:32 - The importance of intentional dollars — supply chain and community investments

45:47 - Building walkable retail and supporting local economies in Detroit and beyond

ABOUT AMY:

Amy Peterson is the Co-Founder and CEO of Rebel Nell, a women-owned social enterprise that employs women with barriers to employment, helping them transition to independence through work, education, and community support.

Before launching Rebel Nell, Amy served as Associate Counsel for the Detroit Tigers and later as Vice President of Special Projects and General Counsel for the Ross Initiative in Sports for Equality (RISE). Living next to a Detroit shelter inspired her to create a company that empowers women with limited opportunities to build self-sufficient lives.

Amy also co-founded Teach. Empower. Achieve. (T.E.A.), a nonprofit focused on workforce development, and The Congregation, a café and community space in a restored church. She holds a B.A. from Kenyon College, a J.D. from New England School of Law, and an M.B.A. from Suffolk University. In 2016, she was named Ernst & Young’s Entrepreneur of the Year for Michigan and Northwest Ohio.

RESOURCES MENTIONED:

• Rebel Nell: www.rebelnell.com
• T.E.A. Nonprofit: www.teachempowerachieve.org
• The Congregation: www.thecongregationdetroit.com
• REDF (California organization): http://www.redf.org/
• Book mentioned by Rachel: Small Giants: Companies That Choose to Be Great Instead of Big - Book by Bo Burlingham
• Teaser Imagery: How Rebel Nell Jewelry Empowers Women Through Art: https://www.youtube.com/watch?v=OS31fLFBwQE

FOLLOW THE GUEST, AMY PETERSON:

• Tiktok: https://www.tiktok.com/@rebelnelldetroit
• Linkedin: https://www.linkedin.com/company/rebel-nell
• Facebook: https://www.facebook.com/rebelnelldetroit
• Instagram: https://www.instagram.com/rebelnell/

Follow the Host, Rachel Bernier-Green:

• LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
• Website: www.instagram.com/jointhryvo/
• Instagram: www.instagram.com/jointhryvo/
• LinkedIn (Company): www.linkedin.com/company/jointhryvo/
• Twitter/X: x.com/jointhryvo
• Facebook: www.facebook.com/jointhryvo
• Tiktok: www.tiktok.com/@jointhryvo

Listening Links:

• Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32
• Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732
• Youtube: https://www.youtube.com/@PurposeProfitShift