The Purpose Profit Shift

Why Doing Everything Yourself Is Keeping Your Business Small with April Hiatt


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After nearly a decade as a website designer and sales funnel strategist, April Hiatt realized that being highly skilled at a job didn't mean she was actually passionate about it. Facing the loneliness of an empty nest and solo entrepreneurship, she pivoted to build a movement: Wise Woman Masterminds. In this episode, April and Rachel discuss the power of peer-to-peer masterminds, the importance of strategic networking, and how to scale a business by finally letting go of the reins. April shares her framework for running effective "hot seats," the massive ROI of hiring help and creating video SOPs, and why women entrepreneurs need to step into their leadership and stop doing it all alone.

KEY TOPICS:

  • Transitioning from a solitary service provider to a community builder
  • The difference between group coaching and peer-to-peer masterminds
  • Overcoming the loneliness and imposter syndrome of entrepreneurship
  • How to facilitate impactful "hot seats" for business breakthroughs
  • Delegating tasks and creating Standard Operating Procedures (SOPs) by recording workflows
  • The abundance mindset of strategic networking and connection

CHAPTERS:

  • 00:00:02 - Building a Movement: Wise Woman Masterminds
  • 00:02:28 - April's origin story of building her first site for a mental health clinic because she knew what mothers were looking for.
  • 00:05:22 - The Cancun Epiphany
  • 00:08:46 - The Mastermind Blueprint
  • 00:13:14 - Celebrating wins, member-led trainings, and rotating hot seats
  • 00:25:47 - The Hot Seat that Built a YouTube Empire
  • 00:29:16 - Strategic Introductions
  • 00:33:25 - Scaling Up and Letting Go
  • 00:40:43 - Why women need to own their expertise and allow others to follow them
  • 00:45:47 - The Wise Woman Conferences

ABOUT APRIL:

April Hiatt is the founder of WISE WOMEN Masterminds®, a nationally recognized mastermind organization and powerful community for women entrepreneurs who are building profitable, purpose-driven businesses and want to grow alongside other extraordinary women. WISE WOMEN has quickly become known for its depth, connection, and real results. Built on collaboration, generosity, and proven strategy, the community supports women business owners in expanding their income, confidence, and leadership… while staying aligned with who they truly are. April also hosts powerful business mastermind conferences twice a year, creating one of the largest women’s business mastermind experiences of its kind. She believes when women gather with intention, everything changes.

RESOURCES MENTIONED:

- The WISE WOMEN Spring Conference: Power Circles is happening April 23rd and 24th. This is the largest women's business peer-to-peer mastermind conference of it's kind! https://wisewomenconference.com

- WISE WOMEN offers both in-person and online Power Circle mastermind groups for women who are ready to grow faster with the power of other women beside them. Mastermind groups open now: https://wiseewomenmasterminds.com

FOLLOW APRIL:

  • IG: https://www.instagram.com/wisewomenmasterminds/
  • FB (professional): https://www.facebook.com/april.d.hiatt
  • Join the WISE WOMEN Masterminds FB group: https://www.facebook.com/groups/wisewomenmastermind
  • LI: https://www.linkedin.com/in/april-hiatt/

Follow the Host, Rachel Bernier-Green:

  • LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
  • Website: www.instagram.com/jointhryvo/
  • Instagram: www.instagram.com/jointhryvo/
  • LinkedIn (Company): www.linkedin.com/company/jointhryvo/
  • Twitter/X: x.com/jointhryvo
  • Facebook: www.facebook.com/jointhryvo
  • Tiktok: www.tiktok.com/@jointhryvo

Listening Links:

  • Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32
  • Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732
  • Youtube: https://www.youtube.com/@PurposeProfitShift

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The Purpose Profit ShiftBy EJC