After nearly a decade as a website designer and sales funnel strategist, April Hiatt realized that being highly skilled at a job didn't mean she was actually passionate about it. Facing the loneliness of an empty nest and solo entrepreneurship, she pivoted to build a movement: Wise Woman Masterminds. In this episode, April and Rachel discuss the power of peer-to-peer masterminds, the importance of strategic networking, and how to scale a business by finally letting go of the reins. April shares her framework for running effective "hot seats," the massive ROI of hiring help and creating video SOPs, and why women entrepreneurs need to step into their leadership and stop doing it all alone.

KEY TOPICS:

• Transitioning from a solitary service provider to a community builder
• The difference between group coaching and peer-to-peer masterminds
• Overcoming the loneliness and imposter syndrome of entrepreneurship
• How to facilitate impactful "hot seats" for business breakthroughs
• Delegating tasks and creating Standard Operating Procedures (SOPs) by recording workflows
• The abundance mindset of strategic networking and connection

CHAPTERS:

• 00:00:02 - Building a Movement: Wise Woman Masterminds
• 00:02:28 - April's origin story of building her first site for a mental health clinic because she knew what mothers were looking for.
• 00:05:22 - The Cancun Epiphany
• 00:08:46 - The Mastermind Blueprint
• 00:13:14 - Celebrating wins, member-led trainings, and rotating hot seats
• 00:25:47 - The Hot Seat that Built a YouTube Empire
• 00:29:16 - Strategic Introductions
• 00:33:25 - Scaling Up and Letting Go
• 00:40:43 - Why women need to own their expertise and allow others to follow them
• 00:45:47 - The Wise Woman Conferences

ABOUT APRIL:

April Hiatt is the founder of WISE WOMEN Masterminds®, a nationally recognized mastermind organization and powerful community for women entrepreneurs who are building profitable, purpose-driven businesses and want to grow alongside other extraordinary women. WISE WOMEN has quickly become known for its depth, connection, and real results. Built on collaboration, generosity, and proven strategy, the community supports women business owners in expanding their income, confidence, and leadership… while staying aligned with who they truly are. April also hosts powerful business mastermind conferences twice a year, creating one of the largest women’s business mastermind experiences of its kind. She believes when women gather with intention, everything changes.

RESOURCES MENTIONED:

- The WISE WOMEN Spring Conference: Power Circles is happening April 23rd and 24th. This is the largest women's business peer-to-peer mastermind conference of it's kind! https://wisewomenconference.com

- WISE WOMEN offers both in-person and online Power Circle mastermind groups for women who are ready to grow faster with the power of other women beside them. Mastermind groups open now: https://wiseewomenmasterminds.com

FOLLOW APRIL:

• IG: https://www.instagram.com/wisewomenmasterminds/
• FB (professional): https://www.facebook.com/april.d.hiatt
• Join the WISE WOMEN Masterminds FB group: https://www.facebook.com/groups/wisewomenmastermind
• LI: https://www.linkedin.com/in/april-hiatt/

Follow the Host, Rachel Bernier-Green:

• LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
• Website: www.instagram.com/jointhryvo/
• Instagram: www.instagram.com/jointhryvo/
• LinkedIn (Company): www.linkedin.com/company/jointhryvo/
• Twitter/X: x.com/jointhryvo
• Facebook: www.facebook.com/jointhryvo
• Tiktok: www.tiktok.com/@jointhryvo

Listening Links:

• Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32
• Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732
• Youtube: https://www.youtube.com/@PurposeProfitShift

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KADYLUXE started with a $23,000 Kickstarter, a stolen engineering fund, and a garage in Denver. Today, it partners with 50+ NCAA universities and major pro teams, including the Denver Broncos, Dallas Cowboys, and Chicago Bulls.

The episode covers her journey of cold-calling the Colorado School of Mines to develop patented technology, sewing NFL leggings with exiled Mormon seamstresses in the Colorado mountains, losing a million-dollar client to Lululemon overnight, and the moment she sold out the Broncos team store before the opening whistle even blew. This conversation is loaded with hard-won wisdom about cash cycles, blue ocean strategy, AI in operations, and the one financial habit that separates a real business from an expensive hobby.

KEY TOPICS:

• Women's sports fashion and the "pink it, shrink it" gap
• Bootstrapping vs. being properly capitalized
• Blue ocean strategy in licensed sports apparel
• AI as an operational enhancement tool
• Cash flow management for CPG businesses
• The power of audacious cold outreach
• Female entrepreneurship in male-dominated industries

CHAPTERS:

• 00:00:02 - From the Court to the Company
• 00:07:23 - Kickstarter, Stolen Funds, and Resilience
• 00:19:51 - The Real-World MBA in Shanghai
• 00:23:57 - Sewing with the Mormon Women
• 00:30:04 - David vs. Goliath: Competing with Lululemon
• 00:36:39 - The Denver Broncos Breakthrough
• 00:46:44 - Scaling Operations and Embracing AI
• 00:52:49 - Know Your Numbers or It's a Hobby:

ABOUT KADY:

Kady Zinke is the Founder & CEO of KADYLUXE, a 100% women-owned fashion house designing premium sports apparel for women. Based in Denver, Colorado, the brand partners with 50+ NCAA universities, NFL teams (Denver Broncos, Dallas Cowboys), NBA teams (Chicago Bulls, Denver Nuggets, Atlanta Hawks), and NHL teams (Pittsburgh Penguins). Kady is a former NBA dancer, holds a patented material technology, and was the first woman in Colorado to win a state accelerator award for her R&D work.

RESOURCES MENTIONED:

• Book Referenced: Blue Ocean Strategy.
• Partner Institution: Colorado School of Mines
• Coupon Code: KLPurpose15 - 15% off entire order at kadyluxe.com

Follow the Host, Rachel Bernier-Green:

• LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
• Website: www.instagram.com/jointhryvo/
• Instagram: www.instagram.com/jointhryvo/
• LinkedIn (Company): www.linkedin.com/company/jointhryvo/
• Twitter/X: x.com/jointhryvo
• Facebook: www.facebook.com/jointhryvo
• Tiktok: www.tiktok.com/@jointhryvo

Listening Links:

• Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32
• Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732
• Youtube: https://www.youtube.com/@PurposeProfitShift

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If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this!

What happens when a Hollywood marketing executive walks away from red carpets to build something that matters? Katherine Tuominen spent five years marketing blockbusters for Fox and Warner Brothers before founding Catalyst Brand Strategy, a boutique agency helping purpose-driven wellness brands earn credible visibility through ethical marketing and evidence-led storytelling.

In this episode, Katherine and Rachel dig into why founders are not influencers, how to turn one hour of content into an entire month's marketing ecosystem, why plug-and-play templates are destroying trust in the wellness space, and how to future-proof a service business in the age of AI without compromising integrity.

Katherine also shares her energy auditing framework for structuring your workday around when you actually do your best thinking, and reveals the Catalyst for Change Initiative, a scholarship program giving underserved founders access to marketing support.

KEY TOPICS:

• Ethical marketing for wellness and impact brands
• Content repurposing ecosystems for founders
• Anti-hustle culture and founder wellness
• Purpose-driven business models and giving back
• AI adoption for ethical service businesses

CHAPTERS:

00:00:58 Founders vs. influencers

00:03:51 Walking Away From Hollywood

00:12:06 Ethical Marketing in Wellness

00:17:02 The One-Hour Content Ecosystem

00:19:57 Founder Wellness and Energy Audits

00:23:02 Making the Numbers Work With Purpose

00:32:46 Future-Proofing Your Business With AI

ABOUT KATHERINE:

Katherine Tuominen is the founder and CEO of Catalyst Brand Strategy, a New York-based boutique PR and digital marketing agency serving impact-driven health and wellness brands. With 10+ years in storytelling, including five years marketing for Fox Film Studios and Warner Brothers, Katherine now helps conscious founders build credible visibility through ethical marketing and evidence-led storytelling. She's been featured in Forbes, delivers the keynote "Ethical Marketing Is Not an Oxymoron," is a 1% for the Planet partner, and founded the Catalyst for Change Initiative, offering marketing scholarships for underserved founders.

RESOURCES MENTIONED:

• Books:
• Brene Brown's leadership book (values exercise)
• Rest Is Resistance by Tricia Hersey
• Pleasure Activism by adrienne maree brown
• Laziness Does Not Exist by Devon Price

FOLLOW THE GUEST, KATHERINE TUOMINEN:

• Facebook: https://www.facebook.com/catalystbrandstrategy
• Instagram: https://www.instagram.com/catalystbrand_strategy/
• LinkedIn: https://www.linkedin.com/company/catalyst-brand-strategy/
• Company Website: https://catalystbrandstrategy.com/

Follow the Host, Rachel Bernier-Green:

• LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
• Website: www.instagram.com/jointhryvo/
• Instagram: www.instagram.com/jointhryvo/
• LinkedIn (Company): www.linkedin.com/company/jointhryvo/
• Twitter/X: x.com/jointhryvo
• Facebook: www.facebook.com/jointhryvo
• Tiktok: www.tiktok.com/@jointhryvo

Listening Links:

• Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32
• Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732
• Youtube: https://www.youtube.com/@PurposeProfitShift

----------------------------

If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this!

What happens when a corporate sports attorney walks away from her dream job to start a jewelry company that employs women transitioning out of shelter living? Amy Peterson found out when she co-founded Rebel Nell in Detroit in 2013.

In this episode, Amy shares the raw truth about building a social enterprise: the 2016 crisis that nearly bankrupted her business, the moment her team rallied to keep the doors open, and why she ultimately spun off supportive services into a separate nonprofit to protect sustainability.

She breaks down the "80% rule" that transformed her revenue, explains why every social entrepreneur is an empath (and why that's both gift and liability), and reveals what 13 years of failures and wins have taught her about scaling with soul.

If you've ever wondered whether you can run a mission-driven business without sacrificing profitability, this conversation will give you the frameworks and the fire you need.

Key Topics

• Social enterprise sustainability and the L3C business structure
• Balancing supportive services with business profitability
• Delegation frameworks for mission-driven founders
• Corporate gifting and experiential retail as revenue streams
• Community-driven venture development

CHAPTERS:

00:00 - Amy Peterson’s journey from baseball management to social enterprise

03:33 - How Amy’s community in Detroit inspired her to start Rebel Nell

08:45 - Creating a supportive environment for women and community through philanthropy

10:52 - Integrating profit with purpose: Busting common myths in social enterprise

16:42 - How Rebel Nell rebounded after a tough year and team resilience

19:12 - Leadership vulnerability and protecting mental health as a founder

23:48 - From graffiti jewelry to impactful storytelling through product design

28:01 - Community roots as the foundation for expanding ventures in Detroit

33:18 - Delegating and building a team to expand impact across multiple ventures

44:32 - The importance of intentional dollars — supply chain and community investments

45:47 - Building walkable retail and supporting local economies in Detroit and beyond

ABOUT AMY:

Amy Peterson is the Co-Founder and CEO of Rebel Nell, a women-owned social enterprise that employs women with barriers to employment, helping them transition to independence through work, education, and community support.

Before launching Rebel Nell, Amy served as Associate Counsel for the Detroit Tigers and later as Vice President of Special Projects and General Counsel for the Ross Initiative in Sports for Equality (RISE). Living next to a Detroit shelter inspired her to create a company that empowers women with limited opportunities to build self-sufficient lives.

Amy also co-founded Teach. Empower. Achieve. (T.E.A.), a nonprofit focused on workforce development, and The Congregation, a café and community space in a restored church. She holds a B.A. from Kenyon College, a J.D. from New England School of Law, and an M.B.A. from Suffolk University. In 2016, she was named Ernst & Young’s Entrepreneur of the Year for Michigan and Northwest Ohio.

RESOURCES MENTIONED:

• Rebel Nell: www.rebelnell.com
• T.E.A. Nonprofit: www.teachempowerachieve.org
• The Congregation: www.thecongregationdetroit.com
• REDF (California organization): http://www.redf.org/
• Book mentioned by Rachel: Small Giants: Companies That Choose to Be Great Instead of Big - Book by Bo Burlingham
• Teaser Imagery: How Rebel Nell Jewelry Empowers Women Through Art: https://www.youtube.com/watch?v=OS31fLFBwQE

FOLLOW THE GUEST, AMY PETERSON:

• Tiktok: https://www.tiktok.com/@rebelnelldetroit
• Linkedin: https://www.linkedin.com/company/rebel-nell
• Facebook: https://www.facebook.com/rebelnelldetroit
• Instagram: https://www.instagram.com/rebelnell/

Follow the Host, Rachel Bernier-Green:

• LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
• Website: www.instagram.com/jointhryvo/
• Instagram: www.instagram.com/jointhryvo/
• LinkedIn (Company): www.linkedin.com/company/jointhryvo/
• Twitter/X: x.com/jointhryvo
• Facebook: www.facebook.com/jointhryvo
• Tiktok: www.tiktok.com/@jointhryvo

Listening Links:

• Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32
• Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732
• Youtube: https://www.youtube.com/@PurposeProfitShift

What if the economy wasn't designed around manufactured scarcity but around meeting actual human needs?

In this episode, Rachel sits down with Erin Axelrod, Partner at LIFT Economy and co-founder of the Force for Good Fund, to explore what it takes to architect an economy that works for everyone. Erin shares how permaculture principles became her framework for redesigning economic systems, why her team is working to redirect $44 trillion in retirement savings from Wall Street to Main Street through the Next Egg initiative, and what she learned helping Winona LaDuke build an Indigenous-owned, vertically integrated hemp textile cooperative.

This isn't theory. It's an operational strategy from someone who's been doing the work for over a decade with regenerative farms, ocean restoration ventures, and community land trusts.

If you've ever wondered whether it's actually possible to build profitable businesses that heal rather than extract, this conversation offers both the frameworks and the proof points.

Chapters:

00:00 - Meet the Economy Architect

07:40 - From Me Economy to We Economy

12:02 - The First Principle: Human Needs

24:29 - The $44 Trillion Redirect

32:13 - Winona's Hemp Vision

41:54 - Raising Non-Extractive Capital

45:28 - Democratizing Capital

Key Topics:

• 10 Principles of Next Economy Enterprises
• The Next Egg initiative and retirement savings redirect
• Non-extractive capital and trust-based philanthropy
• Permaculture principles applied to business design
• Indigenous-owned cooperative supply chains
• Community land trusts and housing justice

About Erin:

Erin Axelrod is a Business Consultant and Worker-owner at LIFT Economy (lifteconomy.com), where she works with clients and facilitates a 9-month online learning journey called the Next Economy MBA, with 800+ alumni. She is a co-facilitator of the Next Economy Living program focused on personal life design for building liberatory communities of practice to escape from the traps of the business as usual economy. She co-founded the $1.1M Force for Good Fund, The Next Egg, and works with clients all over the country including Jonas Philanthropies & Winona's Hemp & Heritage Farm.

Erin lives and works in unceded ohlone territory with her partner, 2-year old daughter, in an extended multi-family household and tends to sheep and a small herd of dairy goats. When not working, she enjoys time with her family tending the land, growing mushrooms, planting trees, solar-cooking and harvesting & growing wild foods to make nutrient-dense foods for her friends.

Resources mentioned:

• LIFT Economy
• Next Economy Living: Next Economy Living is LIFT's practical 6-month learning journey to design and create a values-driven life. This online program aims to deepen personal security and resilience practices to thrive and flourish amidst ecological and economic collapse.
• Next Economy MBA Program: The Next Economy MBA program was born out of the LIFT team's 10+ years of work with over 250+ social enterprises and organizations that are helping grow the next economy. We’re proud to have over 400+ alumni who have taken the course and are transforming organizations and industries around the world.
• Raising Mission-Aligned Capital Self-Study
• Learn how LIFT Economy is helping Winona LaDuke bring a vision of an Indigenous-led bioregional hemp economy to life, starting with a toolbag produced by Patagonia: https://www.lifteconomy.com/winonas-hemp-patagonia
• Crowdfunded Real Estate Projects Bring in Community Investors: https://shelterforce.org/2025/09/09/crowdfunded-real-estate-projects-bring-in-community-investors/
• The Next Egg Initiative: https://www.lifteconomy.com/the-next-egg
• East Bay Permanent Real Estate Cooperative: https://www.pochousingnetwork.com/ebprec
• Rachel Faggiano's Report (Fund for Racial Justice): https://r2i-lab.org/wp-content/uploads/2025/10/ERISA-Follow-the-Money-Toolkit-1.pdf

FOLLOW THE GUEST, ERIN AXELROD:

• Facebook: https://facebook.com/lifteconomy
• Twitter: https://twitter.com/LIFTEconomy
• Instagram: https://www.instagram.com/lifteconomy/
• LinkedIn: https://linkedin.com/company/lifteconomy

Follow the Host, Rachel Bernier-Green:

• LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
• Website: www.instagram.com/jointhryvo/
• Instagram: www.instagram.com/jointhryvo/
• LinkedIn (Company): www.linkedin.com/company/jointhryvo/
• Twitter/X: x.com/jointhryvo
• Facebook: www.facebook.com/jointhryvo
• Tiktok: www.tiktok.com/@jointhryvo

Listening Links:

• Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32
• Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732
• Youtube: https://www.youtube.com/@PurposeProfitShift

If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this.

Mark Horoszowski left a successful marketing agency during the Great Recession to travel the world asking one question: What do social enterprises actually need to flourish? His answer transformed how we think about scaling impact.

In this episode, Mark shares how he co-founded MovingWorlds and coined the term "Experteering," deploying over $52 million worth of professional expertise to social enterprises across 122 countries. He reveals why chasing capital is often the wrong move, why focus is every entrepreneur's hardest discipline, and how corporations like Microsoft, SAP, and EY are proving that human capital creates more sustainable change than checkbooks alone.

Whether you're a social entrepreneur drowning in operational chaos or a business leader wondering how to make impact more than a PR strategy, this conversation offers the blueprint.

TimeChapter TitleWhat You'll Learn

00:00 Why a Benefit Corporation?

05:30 What Is Experteering?

10:15 The Capital Myth

18:30 Focus Is the Hardest Discipline

31:00 Corporate Impact Done Right

38:00 Dignity Over Heroism

46:30 Building Mission-Driven Culture

54:00 The Next 5 Years

• Skills-based volunteering vs. traditional volunteerism
• Revenue-based equity buyback agreements
• The 80/20 whirlwind (Four Disciplines of Execution)
• Social purpose corporation structure
• Corporate ESG and authentic impact partnerships

Mark Horoszowski is the CEO and Co-Founder of MovingWorlds, the pioneering social enterprise that coined the term "Experteering." MovingWorlds has deployed over $52 million worth of professional expertise to social enterprises in 122 countries. Mark has been featured in Harvard Business Review, Forbes, Fast Company, and Stanford Social Innovation Review. He is an Adjunct Faculty member at the University of Washington and an RSA Fellow.

• MovingWorlds Platform: movingworlds.org
• Book: The 4 Disciplines of Execution, by Chris McChesney, Jim Huling, and Sean Covey.
• Book: How Emotions Are Made: The Secret Life of the Brain, by Lisa Feldman BarrettRewiring
• Book: Your Anxious Brain
• Book: The Rise of Social Business by Muhammad Yunus
• Acumen (Organization): acumen.org
• Dan Pallotta TED Talk on Nonprofits: https://youtu.be/bfAzi6D5FpM?si=BpsXcXluqC2_wfv_
• World Economic Forum Global Alliance for Social Entrepreneurship: https://initiatives.weforum.org/global-alliance-for-social-entrepreneurship

Follow the guest:

• MovingWorlds - The Global Experteering Network: https://movingworlds.org/
• MovingWorlds Instagram: https://www.instagram.com/experteering/
• Mark's LinkedIn: https://www.linkedin.com/in/markhoroszowski/
• Mark's Instagram: https://www.instagram.com/markhoroszowski/

Follow the Host, Rachel Bernier-Green:

• LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
• Website: www.instagram.com/jointhryvo/
• Instagram: www.instagram.com/jointhryvo/
• LinkedIn (Company): www.linkedin.com/company/jointhryvo/
• Twitter/X: x.com/jointhryvo
• Facebook: www.facebook.com/jointhryvo
• Tiktok: www.tiktok.com/@jointhryvo

Listening Links:

• Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32
• Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732
• Youtube: https://www.youtube.com/@PurposeProfitShift

If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this.

Ron Saharyan went from investigating felony crimes in Washington, D.C. to co-founding the world's largest organization dedicated to small business profitability. In this episode, he sits down with Rachel to trace the unlikely path that led him and childhood friend Mike Michalowicz to launch Profit First Professionals from a basement in Boonton, New Jersey a movement that has now driven over one million Profit First implementations across 50+ countries.

Ron dismantles the "doctrine of sacrifice" that keeps mission-driven entrepreneurs broke and burned out, making the case that profit isn't the opposite of purpose — it's the engine that sustains it. He shares how he funds a family-first culture at his own company (8 weeks paid vacation, profit-sharing, half-day Fridays) and why every business, from startups to $100M enterprises, needs a cash flow system from day one.

Whether you're a founder who feels guilty about making money, a leader struggling with financial chaos, or someone who just knows there's "something more" out there — this conversation will challenge everything you think you know about profit.

Key Topics

• Ron's journey from felony investigator to Profit First co-founder
• The real story behind the "12-minute decision"
• Why profit is agnostic — and how it funds culture, mission, and community
• Building a family-first workplace funded by Profit First
• The #1 mistake entrepreneurs make with their money
• Breaking the "doctrine of sacrifice" for mission-driven founders
• Starting Profit First at any stage — even 1% at a time
• Getting through "the suck" of learning new financial systems
• The intersection of Profit First and purpose-driven business advisory
• Ron's "Oprah Moment" epiphany at a QuickBooks conference

Ron Saharyan is the Co-Founder and Managing Partner of Profit First Professionals, the international membership organization that has helped drive profitability in over one million businesses worldwide across 50+ countries. A former criminal investigator turned business builder, Ron co-founded the organization in 2014 with bestselling author Mike Michalowicz. Ron co-hosts the Grow My Accounting Practice podcast (500+ episodes) and leads the annual ProfitCON conference. His mission: to eradicate entrepreneurial poverty.

Resources Mentioned

• Profit First Professionals — profitfirstprofessionals.com
• EJ Consortium — ejconsortium.com (Now called Thryvo Financial Advisory)

Follow the Host, Rachel Bernier-Green:

• LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
• Website: www.instagram.com/jointhryvo/
• Instagram: www.instagram.com/jointhryvo/
• LinkedIn (Company): www.linkedin.com/company/jointhryvo/
• Twitter/X: x.com/jointhryvo
• Facebook: www.facebook.com/jointhryvo
• Tiktok: www.tiktok.com/@jointhryvo

Listening Links:

• Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32
• Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732
• Youtube: https://www.youtube.com/@PurposeProfitShift

If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this. Book a discovery call at jointhryvo.com — the first 5 people get a free copy of Profit First, courtesy of Ron Saharyan.

In Part 2 of our conversation with Ian Peterman, founder and CEO of Peterman Design Firm, we pick up where we left off — moving beyond burnout recovery and team culture into the mechanics of building products and brands that restore rather than deplete.

Ian breaks down his "Conscious Design" framework, built on four pillars (observation, impact, connection, and inclusion), and explains why every decision-maker in a company — including the CFO — is a designer whether they realize it or not.

We dig into how Ian's design process works the same whether he's serving a funded startup or a Fortune 500 client, why the all-or-nothing approach to sustainability is killing good ideas, and how small businesses can start building more sustainable supply chains without destroying their margins. Ian shares real examples from CES, his own client work, and the research behind his book "Conscious Design" to show that transparency and incremental progress beat perfection every time.

Rachel also shares her own experience as a supplier to Starbucks and as a customer who became a lifelong brand advocate — proving that the inclusion and connection Ian talks about aren't just theory. They're the difference between surviving and thriving.

You will learn:

- The four pillars of Conscious Design: observation, impact, connection, inclusion

- Why every decision-maker is a designer (and what happens when they don't realize it)

- How the design-to-market process stays the same across company sizes

- The all-or-nothing trap that kills sustainability efforts

- Building sustainable supply chains on a startup budget

- The power of supplier relationships and why startups need to be "the one they like most"

- Transparency over perfection: telling your sustainability journey as a marketing strategy

- Gen Z purchasing power and the shift toward values-driven buying

- Involving customers before they're customers

- Why silos and binary thinking are the enemy of innovation

Guest Bio:

Ian Peterman is the Founder and CEO of Peterman Design Firm, a conscious design studio rewriting the rules of product innovation. Over 15+ years, Ian has helped visionaries and Fortune 500 companies alike turn ideas into sustainable, market-ready brands. He's the co-author of "Conscious Design," host of the Conscious Design Podcast, co-founder of Conscious DesignHaus, and Chair of the IDSA LA Chapter. His firm operates on a 4-day work week, generates 7-figure revenues, and proves that purpose and profit are essential partners.

Resources Mentioned:

• Conscious Design book — Available on Amazon
• Peterman Design Firm — petermanfirm.com Ian
• Peterman personal site — ianpeterman.com
• Conscious Design Podcast & Book — consciousdesignhaus.com
• CES 2025 (referenced for startup examples)
• EU Digital Product Passport (referenced re: supply chain transparency)

Follow the Host, Rachel Bernier-Green:

• LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
• Website: www.instagram.com/jointhryvo/
• Instagram: www.instagram.com/jointhryvo/
• LinkedIn (Company): www.linkedin.com/company/jointhryvo/
• Twitter/X: x.com/jointhryvo
• Facebook: www.facebook.com/jointhryvo
• Tiktok: www.tiktok.com/@jointhryvo

Listening Links:

• Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32
• Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732
• Youtube: https://www.youtube.com/@PurposeProfitShift

For nearly 20 years, Alison Campbell built her career inside high-growth finance and tech companies, rising to senior leadership roles in Ecommerce and HR Tech, including Chief of Staff & Head of Strategy and Analytics at a $1B+ global organization. She knew how to drive results. She knew how to keep up. And like many ambitious leaders, she accepted exhaustion as normal.

Then a health scare forced her to stop.

In this episode of The Purpose Profit Shift, host Rachel Bernier-Green speaks with Alison about what happens when high performance quietly turns into chronic stress, and why so many leaders don’t see the breaking point coming. Now the founder of unBurnt, a women-owned, SBA-certified business, Alison combines two decades of operational expertise with certification as a Health & Wellness Coach to help organizations remove friction, rebuild capacity, and create workplaces where ambition and well-being can coexist. This conversation is for leaders who want to build sustainably without sacrificing impact.

Expect to Learn:

• How to recognize early warning signs of burnout before they escalate into crisis.
• Why chronic stress reduces capacity, creativity, and long-term performance.
• The role of operational rhythms and leadership behavior in shaping workplace well-being.
• Strategies for building sustainable capacity within teams without sacrificing results.
• Ways to recalibrate ambition and performance expectations without abandoning growth goals.

Episode Breakdown with Timestamps:

[00:00] – Introduction and Alison’s Corporate Background

[03:00] – The Cost of Hustle Culture and Identity-Driven Achievement

[10:00] – Early Warning Signs and the Health Crisis

[15:00] – Choosing a Hard Stop and Reassessing Identity

[24:00] – Reframing Performance: Capacity, Not Hustle

[31:00] – From Personal Recovery to Founding Unburnt

[36:00] – Measuring Burnout Risk and Organizational Capacity

[42:00] – Protecting Founder Well-Being While Scaling a Business

[53:00] – Practical First Steps for Leaders Experiencing Burnout

[56:00] – Resources, Final Reflections, and Closing Thoughts

Follow the guest, Alison Campbell:

• LinkedIn: https://www.linkedin.com/in/alison-campbell-3035b63/
• Company LinkedIn: https://www.linkedin.com/company/getunburnt/
• Company Website: www.getunburnt.com
• Additional Resources: Free resources and guides available at https://www.getunburnt.com/free-resources

Follow the Host, Rachel Bernier-Green:

• LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
• Website: www.instagram.com/jointhryvo/
• Instagram: www.instagram.com/jointhryvo/
• LinkedIn (Company): www.linkedin.com/company/jointhryvo/
• Twitter/X: x.com/jointhryvo
• Facebook: www.facebook.com/jointhryvo
• Tiktok: www.tiktok.com/@jointhryvo

Listening Links:

• Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32
• Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732
• Youtube: https://www.youtube.com/@PurposeProfitShift

In this episode of The Purpose Profit Shift, host Rachel E. Bernier-Green speaks with David Jaber, Founder and SBTi Certified Expert at Climate Positive Consulting. David shares his journey of creating Climate Positive Consulting, a B Corp committed to achieving net zero by 2030, and how businesses can turn climate action into measurable, profitable results. With over 20 years of experience in sustainability consulting, David discusses the importance of decarbonization, aligning environmental goals with business strategy, and how small and medium-sized businesses can take meaningful climate action.

David is the author of Climate Positive Business, and his firm has worked with over 100 companies to help them reduce their carbon footprint and set ambitious climate goals. He brings a unique perspective, combining technical expertise in environmental engineering with practical strategies to help businesses take action.

Expect to Learn:

• How to implement effective decarbonization strategies, including measuring emissions and setting science-based targets.
• The role of business leaders in driving climate action and overcoming the misconception that purpose and profit cannot coexist.
• How businesses can uncover surprising strategic advantages by pursuing climate-positive initiatives.
• Why transparency, stakeholder engagement, and systems thinking are essential for genuine climate action.
• How smaller businesses, including remote teams, can reduce their carbon footprint with simple yet impactful strategies.

Episode Breakdown with Timestamps:

• [00:00] – Teaser
• [01:35] – Welcome & Introduction to the Purpose Profit Shift
• [03:31] – The Shift to Sustainability & Founding Climate Positive
• [05:56] – The Mission: Using Business as a Lever for Climate Action
• [09:38] – Explaining Science-Based Targets (SBTs)
• [11:51] – The Growth of Corporate Climate Commitments
• [14:10] – Strategic Business Advantages of Decarbonization
• [15:27] – The Role of Investors & ESG in Driving Climate Action
• [18:58] – Hidden Emissions: The Supply Chain Factor
• [21:04] – Climate Footprint for Remote & Service-Based Businesses
• [24:00] – Typical Company Size & Engagement Model
• [27:25] – Navigating Greenwashing & the Pressure to Be Perfect
• [29:53] – Transparency, Trust & Third-Party Standards
• [31:08] – The Importance of Systems Thinking in Climate Work
• [35:29] – Operational Policies: Travel & Sustainable Purchasing
• [37:10] – Explaining Carbon Offsets & Removals
• [39:57] – A Multi-Layered Approach to Climate Strategy
• [42:48] – Climate Justice in Practice: Project Examples
• [45:54] – Top Actionable Strategies for Small & Medium Businesses
• [47:31] – Final Advice: Measure Your Baseline & Commit to a Plan
• [49:50] – Additional Lever: Aligning Your Banking & Investments
• [51:47] – Measuring the Right Things, Not Just Everything
• [53:14] – Closing Remarks & How to Connect Further

Follow the guest, David Jaber:

• LinkedIn: https://www.linkedin.com/in/david-jaber/
• Company’s LinkedIn: https://www.linkedin.com/company/climatepositive/
• Company’s Website: http://www.climatepositiveconsulting.com/

Resources mentioned in the episode:

Small Business Carbon Calculator: https://smeclimatehub.org/start-measuring/

Follow the Host, Rachel Bernier-Green:

• LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
• Website: www.instagram.com/jointhryvo/
• Instagram: www.instagram.com/jointhryvo/
• LinkedIn (Company): www.linkedin.com/company/jointhryvo/
• Twitter/X: x.com/jointhryvo
• Facebook: www.facebook.com/jointhryvo
• Tiktok: www.tiktok.com/@jointhryvo

Listening Links:

• Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32
• Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732
• Youtube: https://www.youtube.com/@PurposeProfitShift