The Purpose Profit Shift

What if business was designed to serve more than profit?

Most entrepreneurs want to build something successful. But what happens when success is measured not only by what a business earns—but by the impact it has on the people and communities around it?

In this episode of The Purpose Profit Shift, Rachel Bernier-Green sits down with Dr. Kimberly McGlonn, Founder and Principal Advisor of Build It Boldly, educator, author, and social entrepreneur, for a conversation about building businesses differently.

Kimberly spent nearly two decades as an educator before entrepreneurship became another vehicle for creating change. She went on to found Grant Blvd, North America's first Black-owned B Corp in fashion, building a sustainable apparel company that created living-wage opportunities for formerly incarcerated women.

But building a business around purpose came with challenges that accolades couldn't capture.

Kimberly opens up about the loneliness of building against business-as-usual, the realities of raising capital, educating consumers about the true cost of ethical business, and eventually recognizing that something you've built can reach its end without that ending becoming a personal failure.

Rachel and Kimberly also explore radical care, founder identity, pragmatic optimism, trust, imagination, and what it means to create companies that don't force leaders to choose between purpose and profit.

This conversation isn't about abandoning profitability.

It's about asking a much bigger question:

What—and who—is your business ultimately designed to serve?

• Kimberly's journey from educator to entrepreneur
• Why she built Grant Blvd around fair-chance employment
• The real cost of building an ethical business
• Why transparency matters with customers
• Radical care as a business philosophy
• The hidden reality behind entrepreneurial accolades
• Founder burnout and knowing when to shift
• Why your business is an expression of you—but isn't you
• Building trust through transparency and consistency
• Pragmatic optimism vs. toxic positivity
• Raising capital as a purpose-driven founder
• Imagination as a leadership tool
• Why leadership should serve the common good

Kimberly's work today through Build It Boldly brings together her experience across ethical business, cultural design, education, and leadership development to help leaders build with greater clarity, courage, depth, and integrity.

🌐 Build It Boldly:

https://www.builditboldly.com

🌐 Dr. Kimberly McGlonn:

https://www.drkimberlymcglonn.com

📸 Instagram:

@kimberlymcglonn

@build.it.boldly

📖 Build It Boldly: How Daring Business Leaders Can Gain Influence and Create Impact

🌐 Website:

https://jointhryvo.com

📸 Instagram:

https://instagram.com/jointhryvo

💼 LinkedIn:

https://linkedin.com/company/jointhryvo

🎧 Listen to The Purpose Profit Shift on Spotify, Apple Podcasts, or wherever you get your podcasts.

#PurposeProfitShift #Entrepreneurship #Leadership #PurposeDrivenBusiness #SocialEntrepreneurship #EthicalLeadership #BusinessGrowth #Founder #BusinessPodcast #BuildItBoldly

Why does building your business feel so heavy?

Most entrepreneurs assume it's because they need to work harder, hustle more, or simply push through the pressure. But what if the real reason has nothing to do with your workload?

In this episode of The Purpose Profit Shift, Rachel Bernier-Green sits down with Fatima Herrera, Founder of Virtue Ally, to explore why so many purpose-driven entrepreneurs feel the weight of building a business—and how redefining success can change everything.

As a Business Administrator, Sociologist, and Founder of a Certified B Corp, Fatima shares how she transformed her experience in the traditional outsourcing industry into a company built on ethical leadership, compassionate partnerships, and sustainable growth. Together, Rachel and Fatima discuss leadership, entrepreneurship, burnout, women in business, purpose-driven growth, and why building a successful company should never require sacrificing your values.

Whether you're leading a startup, scaling your company, or simply trying to build a business that reflects who you are, this conversation will challenge the way you think about success—and help you build with greater clarity and intention.

FOLLOW FATIMA HERRERA & VIRTUE ALLY

🌐 Website: https://virtueally.co

📸 Business Instagram: https://instagram.com/yourvirtueally

👤 Personal Instagram: https://instagram.com/frecuenciacolocha

💼 Business LinkedIn: https://linkedin.com/company/yourvirtueally

💼 Personal LinkedIn: https://linkedin.com/in/fatima-herrera

FOLLOW RACHEL BERNIER-GREEN & THRYVO

🌐 Website: https://jointhryvo.com

📸 Instagram: https://instagram.com/jointhryvo

💼 LinkedIn: https://linkedin.com/company/jointhryvo

🎧 Listen to The Purpose Profit Shift on Spotify, Apple Podcasts, or wherever you get your podcasts.

#PurposeProfitShift #Entrepreneurship #Leadership #PurposeDrivenBusiness #BusinessGrowth #WomenInBusiness #EthicalLeadership #SmallBusiness #BusinessPodcast #Founder

What if one of the biggest threats to America's workforce isn't a labor shortage—but the child care system itself?

In this episode of The Purpose Profit Shift, Rachel Bernier-Green welcomes Janna Rodriguez, Founder of The Innovative Daycare Corp, for a powerful conversation about leadership, entrepreneurship, and the fight to build a better future for children, families, and the people who care for them.

Janna shares her journey from opening a small home-based daycare to leading a nationally recognized early childhood education organization, all while advocating for systemic change and expanding access to high-quality child care. She opens up about the realities of growing a purpose-driven business, overcoming barriers to expansion, and why she's committed to fighting for an industry that makes every other industry possible.

• Why America is facing a child care crisis
• The hidden connection between child care and the economy
• What it takes to build a mission-driven business
• The challenges of scaling an early childhood education organization
• Why advocacy became part of Janna's entrepreneurial journey
• How investing in children strengthens entire communities

🌐 Website:

https://innovativedaycarecorp.com

📸 Instagram:

https://instagram.com/innovativedaycarecorp

💼 LinkedIn:

https://linkedin.com/in/janna-rodriguez-94a872102

📅 Learn More About Day Without Child Care:

https://daywithoutchildcare.org

National Campaign:

https://act.communitychangeaction.org/a/frontlines-future

🌐 Website:

https://jointhryvo.com

📸 Instagram:

https://instagram.com/jointhryvo

💼 LinkedIn:

https://linkedin.com/company/jointhryvo

🎧 Listen to The Purpose Profit Shift on Spotify, Apple Podcasts, or wherever you get your podcasts.

#PurposeProfitShift #ChildCare #WomenInBusiness #Entrepreneurship #Leadership #PurposeDrivenBusiness #BusinessGrowth #EarlyChildhoodEducation #Advocacy #SmallBusiness

I also made one strategic change: instead of saying "America has a child care crisis" twice, I reframed the show notes with "What if one of the biggest threats to America's workforce isn't a labor shortage—but the child care system itself?" It creates a stronger curiosity gap and ties directly into one of the central themes Rachel and Janna discuss throughout the episode.

What makes a patient choose one provider over another?

It's probably not what you think.

In this episode of The Purpose Profit Shift, Rachel Bernier-Green sits down with Shawn Gibbs, Co-Founder and CEO of GIV Gowns and creator of the Irreplaceable Provider Method™, to explore why trust—not technology—may become healthcare's greatest competitive advantage.

Drawing on more than 15 years of clinical experience, Shawn explains how something as simple as patient attire became the foundation for rethinking the entire healthcare experience. From restoring dignity through GIV Gowns to helping providers build stronger patient relationships, he shares why the future belongs to organizations that intentionally design trust into every interaction.

Whether you're a healthcare professional, entrepreneur, or leader building a service-based business, this conversation offers practical insights into creating experiences that people choose, remember, and recommend.

00:00 Why Trust Is Healthcare's Competitive Advantage

02:05 The Story Behind GIV Gowns

13:15 Launching Direct-to-Consumer

15:40 The Irreplaceable Provider Method™

26:15 Why Trust Starts Before the Provider Walks In

33:20 AI Can't Replace Human Connection

42:30 Advice for Burned-Out Providers

46:00 Why Every Business Runs on Trust

55:30 The Outcome That Drives Shawn's Mission

• The Irreplaceable Provider Method™

• Why trust matters more than credentials

• AI and the future of healthcare

• Patient dignity and confidence

• Healthcare innovation

• Customer experience

• Designing trust into every business

• Leadership through service

Shawn Gibbs is the Co-Founder and CEO of GIV Gowns, a healthcare innovation company redesigning patient attire to restore dignity, confidence, and trust throughout the clinical experience. With more than 15 years of healthcare experience, Shawn developed the Patient and Clinical Experience Architecture™ and the Irreplaceable Provider Method™, frameworks that help providers create stronger patient relationships by intentionally designing trust into healthcare.

Website:

https://givgowns.com

Instagram:

https://instagram.com/givgowns

YouTube:

http://www.youtube.com/@GIVGowns

LinkedIn:

https://www.linkedin.com/company/giv-gowns

TikTok:

https://www.tiktok.com/@givgowns

Follow Rachel Bernier-Green & Thryvo Financial Advisory

(Keep the same social links you've been using for previous episodes.)

If this episode resonated with you, subscribe, leave a review, and share it with someone building a business rooted in trust.

What if believing in yourself could change everything?

In this episode of The Purpose Profit Shift, Rachel Bernier-Green sits down with Miranda Strange, Owner and Lead Photographer of Le Boudoir Studio, to explore how one woman's mission to help women rediscover their confidence became the foundation for an award-winning, purpose-driven business.

For years, the boudoir photography industry has been marketed as something women do for someone else. Miranda chose a different path.

She built her business around a simple but powerful belief: women deserve to feel beautiful, confident, and worthy—for themselves.

What started as a passion for helping women see themselves differently has grown into a thriving business that's transforming lives one client at a time.

In this conversation, Rachel and Miranda discuss:

• Why confidence is more transformational than the photographs themselves

• Building a business around purpose instead of industry norms

• Creating unforgettable client experiences that people never forget

• Why staying true to your values creates stronger brands

• Growing a business without sacrificing quality or your mission

• The difference between selling a service and creating transformation

Whether you're an entrepreneur, creative, or simply someone learning to see yourself with more compassion, this episode is a powerful reminder that the most meaningful businesses don't just change what people buy—they change how people see themselves.

00:00 One client changed everything

01:14 Meet Miranda Strange

05:16 Becoming an unexpected entrepreneur

07:42 Challenging the industry's marketing

10:33 The moment she found her purpose

14:32 Choosing mission over convention

18:22 Creating transformational experiences

27:32 Growing a purpose-driven business

40:00 Why bigger isn't always better

43:32 Building transformation over transactions

47:00 The confidence every woman deserves

Miranda Strange is the Owner and Lead Photographer of Le Boudoir Studio, an award-winning luxury boudoir photography studio serving the Phoenix and Scottsdale area.

Over the past 13 years, Miranda has built her business around helping women rediscover confidence through deeply personal, transformational experiences. Her studio has been recognized as AZ Foothills Magazine's Best Boudoir Photographer for four consecutive years, proving that leading with purpose and authentic client transformation creates lasting success.

🌐 Website:

https://leboudoirstudio.com/

📸 Instagram:

https://www.instagram.com/leboudoirstudio

💼 LinkedIn:

https://www.linkedin.com/in/miranda-strange-55231035

AZ Foothills Best of the Valley:

https://www.arizonafoothillsmagazine.com/bestof/organizations/le-boudoir-studio-best-photographer-boudoir-2015

Pretty Pear Bride:

https://leboudoirstudio.com/le-boudoirstudio-brag-blog/

Voyage Phoenix:

https://voyagephoenix.com/interview/an-inspired-chat-with-miranda-strange-of-phoenix-valley-highlight

Arizona Weddings Magazine:

https://leboudoirstudio.com/arizona-weddings-magazine-talks-boudoir-basics-with-le-boudoirstudio/

🌐 Website:

https://jointhryvo.com

📸 Instagram:

https://instagram.com/jointhryvo

💼 LinkedIn:

https://linkedin.com/company/jointhryvo

🎧 Listen to The Purpose Profit Shift on Spotify, Apple Podcasts, or wherever you get your podcasts.

#PurposeProfitShift #WomenInBusiness #SelfConfidence #Entrepreneurship #Leadership #PurposeDrivenBusiness #CustomerExperience #BusinessGrowth

What if the life you've worked so hard to build isn't actually the life you want?

In this episode of The Purpose Profit Shift, Rachel Bernier-Green sits down with Kacie Lett Gordon, Co-Founder of IT ALL Media, to discuss burnout, identity, ambition, and why so many high-achieving women reach a point where success no longer feels sustainable.

After helping build a $10 million innovation practice and climbing to the executive level, Kacie found herself with everything she thought she wanted—a successful career, marriage, home, and new baby—but still questioning whether the life she had built was actually her own.

That realization led her to create IT ALL Media, a coaching and storytelling company helping women redefine success on their own terms through their Stories-to-Systems™ framework.

Together, Rachel and Kacie explore what it means to separate your identity from your career, build a business around the life you actually want, and challenge the hustle culture that has defined entrepreneurship for so long.

If you've ever wondered whether success is supposed to feel this exhausting—or if there's another way to build a profitable business without sacrificing yourself—this conversation is for you.

00:00 The moment everything changed

01:16 Meet Kacie Lett Gordon & IT ALL Media

03:26 Building a $10M innovation practice

09:38 When success stopped feeling successful

15:13 Burnout, motherhood & the breaking point

22:28 Leaving corporate and rebuilding identity

32:29 The birth of IT ALL Media

40:00 Building a business without hustle culture

• Why having "everything" still left Kacie feeling empty

• The hidden cost of hustle culture and achievement addiction

• Separating your identity from your career

• The power of rewriting your personal story

• How burnout became the foundation for a purpose-driven business

• Building a company around your values instead of your calendar

• Why sustainable success looks different than traditional success

Kacie Lett Gordon is the Co-Founder and Co-CEO of IT ALL Media, where she helps ambitious women rewrite the stories shaping their careers, businesses, and lives.

Before launching IT ALL Media, Kacie helped scale a $10 million innovation consultancy while working with Fortune 500 organizations. Today, she combines executive strategy, coaching, and storytelling to help women create sustainable success through her proprietary Define, Create, Own™ and Stories-to-Systems™ frameworks.

Website: https://www.itallmedia.co

Podcast: https://www.itallmedia.co/podcast

Substack: https://itall.substack.com

Instagram: https://www.instagram.com/itallmedia

LinkedIn: https://www.linkedin.com/in/kacielettgordon

Book a FREE Session:

https://calendly.com/it-all-media

Website: https://jointhryvo.com

Instagram: https://www.instagram.com/jointhryvo

LinkedIn (Rachel): https://www.linkedin.com/in/rachelberniergreen

LinkedIn (Company): https://www.linkedin.com/company/jointhryvo

Facebook: https://www.facebook.com/jointhryvo

TikTok: https://www.tiktok.com/@jointhryvo

X: https://x.com/jointhryvo

Spotify:

https://open.spotify.com/show/0kmrlBq...

Apple Podcasts:

https://podcasts.apple.com/us/podcast...

YouTube:

https://www.youtube.com/@purposeprofitshift

#PurposeProfitShift #WomenInBusiness #Entrepreneurship #Leadership #BusinessStrategy #Burnout #PurposeDrivenBusiness #WomenFounders #BusinessGrowth #Storytelling

If this conversation challenged your perspective, be sure to subscribe, leave a review, and share this episode with someone who's redefining success on their own terms.

Araceli Esparza, founder of Midwest Mujeres Collective, joins Rachel Bernier-Green on The Purpose Profit Shift to break down how storytelling becomes a real economic tool for purpose-driven business owners. We get specific on money shame, founder compensation, and the structural decision that finally let Araceli pay herself. If you are building a mission-driven business and quietly wondering whether the work will ever fund a life, this is for you.

CHAPTERS:

• 4:53 Plan B and the Cost of Racial Harm
• 18:40 Money Shame and the 5K Day
• 26:40 Self-Trust Is Not Imposter Syndrome
• 33:53 What to Sunset, What to Scale
• 40:17 Storytelling as Economic Tool
• 45:15 Your Medicine Is Your Story

KEY TOPICS:

• Self-trust vs. imposter syndrome for founders
• Operational triage: consolidating, digitizing, and sunsetting nonprofit programs
• Founder compensation, fiscal sponsorship, and the structural decision to incorporate as a 501(c)(3)
• Macroaggressions and unjust termination as catalysts for founding mission-driven work
• Closing the gender wage gap through culturally-specific programming

ABOUT ARACELI:

Araceli Esparza is a Chicana writer, speaker, and social entrepreneur. She is the founder of Midwest Mujeres Collective, a nonprofit supporting Latina and Black women in building confidence, income, and leadership through storytelling, coaching, and community-based learning. With nearly a decade of experience, Araceli helps women overcome burnout and money shame, guiding them to reconnect with their voice and values. She emphasizes trust as a personal and business asset in her work. Currently, she is launching a five-week coaching program designed to help participants rebuild self-trust, moving from survival mode to grounded decision-making in their work and leadership. Her efforts have been showcased in various community and nonprofit spaces, fostering environments where honesty and purpose are supported.

RESOURCES MENTIONED:

• Voces y Sueños Academy: https://www.midwestmujeres.com/voicesanddreams2026
• ¡Yo Quiero Dinero! (event): https://www.midwestmujeres.com/event-details-registration/iyo-quiero-dinero-our-stories-have-value
• Five-Week Self-Trust Coaching Program: https://www.araceliesparza.com/event-details/rebuilding-self-trust-in-times-of-transition
• Atomic Habits by James Clear: https://jamesclear.com/habits

FOLLOW ARACELI:

• Midwest Mujeres Collective: https://midwestmujeres.com
• Personal Website: www.araceliesparza.com
• Instagram: https://www.instagram.com/midwestmujeres/
• Facebook: https://www.facebook.com/groups/midwestmujeres/
• Linktree: https://linktr.ee/araceliesparza_speaker

Follow the Host, Rachel Bernier-Green:

• LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
• Website: www.instagram.com/jointhryvo/
• Instagram: www.instagram.com/jointhryvo/
• LinkedIn (Company): www.linkedin.com/company/jointhryvo/
• Twitter/X: x.com/jointhryvo
• Facebook: www.facebook.com/jointhryvo
• Tiktok: www.tiktok.com/@jointhryvo

Listening Links:

• Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32
• Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732
• Youtube: https://www.youtube.com/@PurposeProfitShift

If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this.

Jen Coken has coached nearly 10,000 leaders, and she says imposter syndrome is not your problem; it's your superpower. In this episode of The Purpose Profit Shift, Jen and host Rachel Bernier-Green unpack the neuroscience of self-doubt, why women shrink in leadership roles, and the single most underused skill in women's careers.

CHAPTERS:

• 00:01 — From Grassroots to Coaching
• 07:28 — Comedy, Loss, and Finding Purpose
• 21:24 — Leading Without Shrinking
• 26:10 — Imposter Syndrome Is Your Superpower
• 44:31 — Curiosity Over Conclusions
• 53:46 — The Power of the Ask

KEY TOPICS:

• Why imposter syndrome is not a syndrome (and why the distinction matters)
• The step-by-step method for tracing self-doubt to its childhood roots
• How to use the "Facts Over Feelings" exercise to break negative thought loops
• What "curiosity over conclusions" looks like in real leadership conflicts
• Why women become "the fixer" and how to break that cycle
• Jen's practical framework for asking: back it up with data, tie it to mission, start small
• Critical ovarian cancer detection information every woman should know

ABOUT JEN:

Jen Coken is an executive leadership coach, speaker, and author who helps high-performing women become unignorable in their careers. With over two decades of experience advising leaders in high-stakes environments, she specializes in executive presence, influence, and strategic leadership. Jen is the creator of the Executive Presence Accelerator and the author of Make Imposter Syndrome Your Superpower. Known for her warmth, humor, and no-nonsense approach, she teaches leaders how to show up with clarity and confidence when it matters most. Her work empowers individuals and organizations to build trust, elevate visibility, and lead at the next level.

RESOURCES MENTIONED:

• Make Imposter Syndrome Your Superpower by Jen Coken: https://www.jencoken.com/make-imposter-syndrome-your-superpower
• When I Die, Take My Panties by Jen Coken: https://www.jencoken.com/when-i-die-take-my-panties
• Jen's Free Quiz: "Are You Ready to Be Promoted?" https://www.jencokenquiz2.com
• Clifton Strengths Assessment: https://www.gallup.com/cliftonstrengths/en/253676/how-cliftonstrengths-works.aspx

FOLLOW JEN:

• LinkedIn: https://www.linkedin.com/in/jencoken/
• Website: https://jencoken.com
• YouTube Channel: https://www.youtube.com/@therealjencoken

Follow the Host, Rachel Bernier-Green:

• LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
• Website: www.instagram.com/jointhryvo/
• Instagram: www.instagram.com/jointhryvo/
• LinkedIn (Company): www.linkedin.com/company/jointhryvo/
• Twitter/X: x.com/jointhryvo
• Facebook: www.facebook.com/jointhryvo
• Tiktok: www.tiktok.com/@jointhryvo

Listening Links:

• Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32
• Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732
• Youtube: https://www.youtube.com/@PurposeProfitShift

If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this.

A medical gown is not a small detail — it is the first physical signal of whether a healthcare system sees a patient as a human being, and one provider's 15 years of witnessing that failure became the foundation of a company designed to fix what healthcare ignored for a century.

In this conversation, Shawn Gibbs (Co-founder and CEO of GIV Gowns) and Rachel dig into the real business architecture behind GIV Gowns — the B2B sales approach, the D2C expansion strategy, the decision to bootstrap, and how the GIV Back Initiative was designed to give with measurable impact rather than ego. If you build anything at the intersection of purpose and profit, this episode is for you.

CHAPTERS:

• 00:00 — The Gown That Gets In the Way
• 10:04 — When the Patient Finally Said Enough
• 13:16 — Designing for Three Stakeholders at Once
• 24:47 — The Business Case for Dignity
• 27:39 — Why Shawn Stayed Bootstrapped
• 19:20 — BYOG and the D2C Strategy
• 45:48 — GIV Back: Giving With Intention

KEY TOPICS:

• Why the traditional hospital gown is a barrier to care, not just an inconvenience
• The GIV Gowns product line: GIV Classic, GIV Forward, GIV Duo, and the Hero Collection for pediatric patients
• How clinics that adopt GIV Gowns see ROI through patient acquisition and retention in under a year
• The Bring Your Own Gown (BYOG) campaign and why patient demand drives provider adoption
• Why Shawn chose to bootstrap — and what outside capital would have cost him beyond dollars
• The GIV Back Initiative: how a percentage of every gown purchase funds intentional, locally sourced community giving
• Pressure testing a business idea with three questions: Would you buy it? Would you buy it for how much?

ABOUT SHAWN:

Shawn Gibbs is the Co-founder and CEO of GIV Gowns, a healthcare innovation company redesigning patient attire to restore dignity, confidence, and trust in the clinical experience. With more than 15 years in healthcare — across family medicine, specialty care, and his own dermatology practice — Shawn has become a leading voice in Designing Trust in Healthcare. He is also the creator of The Irreplaceable Provider Method, a training framework for healthcare professionals navigating an AI-driven world.

Shawn was named one of Causeartist's 50 Social Entrepreneurs to Watch for 2026 and featured in SEE Change Magazine.

RESOURCES MENTIONED:

• Causeartist Feature: https://www.causeartist.com/social-entrepreneurs-2026/#shawn-gibbs-is-bringing-dignity-and-confidence-to-patients , https://www.causeartist.com/meet-giv-gowns-why-patient-dignity-starts-with-what-you-wear/
• SEE Change Magazine Feature: https://www.seechangemagazine.com/bringing-dignity-to-the-patient-experience-in-conversation-with-shawn-gibbs-of-giv-gowns/
• GIV back INITIATIVE: At GIV Gowns, we don't just transform what patients wear, we're transforming what the words "health" and "care" mean. The GIV Back Initiative is our dedicated social impact arm, using a percentage of annual proceeds to fund global efforts that drive lasting change.
• How It Works: Every purchase of a GIV Gown automatically contributes to the GIV Back Initiative. Proceeds are pooled into a fund that supports local and global projects aimed at uplifting communities in need.
• Your Support Helps Fund:
• Disaster Relief – To deliver rapid aid for communities in crisis.
• Orphanage/Shelter Construction – To provide safe homes for the vulnerable.
• Economic Stimulation – To empower local suppliers and producers.
• Medical Outreach – To provide supplies, care, and dignity to underserved populations.
• Education & Empowerment – To provide skills training and opportunities for those that want to improve their circumstances.
• Together, We GIV Back: Every gown purchased means more care, more courage, and more impact. Thank you for helping us bring dignity to patients, and hope to the world.

FOLLOW SHAWN:

• Company: https://givgowns.com/
• Instagram: https://instagram.com/givgowns
• Youtube: http://www.youtube.com/@GIVGowns
• LinkedIn: https://www.linkedin.com/company/giv-gowns
• Tiktok: https://www.tiktok.com/@givgowns

Follow the Host, Rachel Bernier-Green:

• LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
• Website: www.instagram.com/jointhryvo/
• Instagram: www.instagram.com/jointhryvo/
• LinkedIn (Company): www.linkedin.com/company/jointhryvo/
• Twitter/X: x.com/jointhryvo
• Facebook: www.facebook.com/jointhryvo
• Tiktok: www.tiktok.com/@jointhryvo

Listening Links:

• Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32
• Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732
• Youtube: https://www.youtube.com/@PurposeProfitShift

If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this.

You don't need an MBA, outside investors, or a masculine leadership style to build a nationally expanding events and membership company — you need relentless execution, real relationships, and the conviction to trust what you already know.

Meghan Fialkoff is the Co-Founder and COO of Modern Day Wife, a global membership and lifestyle company for women. Before MDW, she spent nearly two decades running a drug prevention nonprofit where she produced over 2,000 events and trained 5,000+ NYPD officers.

In this conversation with host Rachel Bernier-Green, Meghan gets real about launching an events company during COVID, building community through 200+ Zoom calls before entering a new city, managing finances per event instead of per month, the moment she stopped shrinking as a founder, and how she built a team that genuinely cares.

Key Takeaways:

• Why MDW limits to one event per city per year (and how scarcity drives demand)
• The per-event P&L system on QuickBooks that replaced monthly reporting
• How established city revenues subsidize new market launches
• Why Meghan unfollowed almost everyone on social media
• When bootstrapping becomes leverage for strategic partnership
• The leadership philosophy behind a team that carries the mission

About Meghan:

Meghan Fialkoff is a visionary leader, entrepreneur, and humanitarian, deeply committed to creating impact across both the lifestyle and nonprofit sectors. Raised in New York and now based in Los Angeles, Meghan is the Co-Founder and COO of Modern Day Wife, a dynamic, global lifestyle brand. Under her leadership, the brand has produced over 50 international luxury events and expanded into a family of sub-brands, including Modern Day Beauty, Modern Day Wellness, and Modern Day Mama.

In the nonprofit space, Meghan serves as the Executive Director of the Americas Chapter of the Foundation for a Drug-Free World. Under her stewardship, the chapter expanded throughout New York, New Jersey, and Connecticut, and into Central America—where she co-directs chapters in the Dominican Republic, Haiti, El Salvador and Guatemala. She has co-produced over 2,000 community outreach events and led impactful programs that include partnerships with Miss New York, Miss Connecticut, Miss Teen Ohio, Miss Delaware, Miss Louisiana, the NJ Attorney General, and the NY Senate Task Force on Heroin & Opioid Abuse.

Follow Meghan:

• Website: themoderndaywife.com
• Instagram: www.instagram.com/themoderndaywife - www.instagram.com/meghanfialkoff/
• LinkedIn: linkedin.com/in/meghan-fialkoff
• Podcast: creators.spotify.com/pod/profile/the-modern-day-wife

Resources Mentioned:

• Asana (project management): asana.com
• QuickBooks (financial tracking by event): quickbooks.com
• MailChimp (newsletters): mailchimp.com
• Mail Meteor (bulk email): mailmeteor.com
• Calendly (appointment scheduling): calendly.com

Follow the Host, Rachel Bernier-Green:

• LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
• Website: www.instagram.com/jointhryvo/
• Instagram: www.instagram.com/jointhryvo/
• LinkedIn (Company): www.linkedin.com/company/jointhryvo/
• Twitter/X: x.com/jointhryvo
• Facebook: www.facebook.com/jointhryvo
• Tiktok: www.tiktok.com/@jointhryvo

Listening Links:

• Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32
• Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732
• Youtube: https://www.youtube.com/@PurposeProfitShift

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