The Purpose Profit Shift

The Net Zero for Purpose-Driven Founders to Achieve Climate Goals Without Perfection - David Jaber


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In this episode of The Purpose Profit Shift, host Rachel E. Bernier-Green speaks with David Jaber, Founder and SBTi Certified Expert at Climate Positive Consulting. David shares his journey of creating Climate Positive Consulting, a B Corp committed to achieving net zero by 2030, and how businesses can turn climate action into measurable, profitable results. With over 20 years of experience in sustainability consulting, David discusses the importance of decarbonization, aligning environmental goals with business strategy, and how small and medium-sized businesses can take meaningful climate action.

David is the author of Climate Positive Business, and his firm has worked with over 100 companies to help them reduce their carbon footprint and set ambitious climate goals. He brings a unique perspective, combining technical expertise in environmental engineering with practical strategies to help businesses take action.

Expect to Learn:

  1. How to implement effective decarbonization strategies, including measuring emissions and setting science-based targets.
  2. The role of business leaders in driving climate action and overcoming the misconception that purpose and profit cannot coexist.
  3. How businesses can uncover surprising strategic advantages by pursuing climate-positive initiatives.
  4. Why transparency, stakeholder engagement, and systems thinking are essential for genuine climate action.
  5. How smaller businesses, including remote teams, can reduce their carbon footprint with simple yet impactful strategies.

Episode Breakdown with Timestamps:

  1. [00:00] – Teaser
  2. [01:35] – Welcome & Introduction to the Purpose Profit Shift
  3. [03:31] – The Shift to Sustainability & Founding Climate Positive
  4. [05:56] – The Mission: Using Business as a Lever for Climate Action
  5. [09:38] – Explaining Science-Based Targets (SBTs)
  6. [11:51] – The Growth of Corporate Climate Commitments
  7. [14:10] – Strategic Business Advantages of Decarbonization
  8. [15:27] – The Role of Investors & ESG in Driving Climate Action
  9. [18:58] – Hidden Emissions: The Supply Chain Factor
  10. [21:04] – Climate Footprint for Remote & Service-Based Businesses
  11. [24:00] – Typical Company Size & Engagement Model
  12. [27:25] – Navigating Greenwashing & the Pressure to Be Perfect
  13. [29:53] – Transparency, Trust & Third-Party Standards
  14. [31:08] – The Importance of Systems Thinking in Climate Work
  15. [35:29] – Operational Policies: Travel & Sustainable Purchasing
  16. [37:10] – Explaining Carbon Offsets & Removals
  17. [39:57] – A Multi-Layered Approach to Climate Strategy
  18. [42:48] – Climate Justice in Practice: Project Examples
  19. [45:54] – Top Actionable Strategies for Small & Medium Businesses
  20. [47:31] – Final Advice: Measure Your Baseline & Commit to a Plan
  21. [49:50] – Additional Lever: Aligning Your Banking & Investments
  22. [51:47] – Measuring the Right Things, Not Just Everything
  23. [53:14] – Closing Remarks & How to Connect Further


Follow the guest, David Jaber:

  1. LinkedIn: https://www.linkedin.com/in/david-jaber/
  2. Company’s LinkedIn: https://www.linkedin.com/company/climatepositive/
  3. Company’s Website: http://www.climatepositiveconsulting.com/


Resources mentioned in the episode:

Small Business Carbon Calculator: https://smeclimatehub.org/start-measuring/


Follow the Host Rachel:

  1. LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
  2. Website: https://ejconsortium.com/
  3. Company’s Instagram: https://www.instagram.com/ejconsortium?utm_source=ig_web_button_share_sheet&igsh=MXgxeWVmbTJjdTMwNA==
  4. Company’s LinkedIn: https://www.linkedin.com/company/ej-consortium/
  5. Company’s Twitter: https://x.com/EJConsortium
  6. Company’s Facebook: https://www.facebook.com/profile.php?id=61566522115133


Listening Links:

  1. Spotify:https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32?si=4bd2e0e655864a26&nd=1&dlsi=37cbc85018304f35
  2. Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732
  3. Youtube: https://www.youtube.com/channel/UCwbV6ikn-xvcU4EtMEKJW9Q

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The Purpose Profit ShiftBy EJC