We are delighted to welcome Jacob Shipley, Manager of Digital Customer Experience at Tyson Foods, on this episode of Social Pros.

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Full Episode Details

Social media is a minefield. At times, it can feel impossible to get that viral post or create enough content to get in front of the right people.

But consistency is key.

On this episode of Social Pros, we spoke to the epitome of consistency on social, Jacob Shipley. Jacob is the Manager of Digital Customer Experience at Tyson Foods. He explains how patience is a virtue on social and why creating regular, high-quality content is more likely to breed success than banking on one viral post.

Plus, he explains his background in the industry, his work with YouVersion and provides tips for growing followers organically. It's a must-listen!

In This Episode:

• 0:00 – Introduction
• 3:37 – Let's introduce Jacob Shipley
• 4:48 – Jacob's day-to-day at Tyson Foods
• 6:51 – First party data tools 101
• 10:00 – Tapping into niche audiences
• 13:59 – Follower growth the right way
• 17:55 – Keeping consistent on social
• 22:01 – Jacob's advice for budding social pros

Resources

• Schedule a consultation with ICUC
• Grab your free Social Media Audit Bundle
• Follow Tyson Foods on Twitter
• Tyson Foods
• Follow Jacob on Twitter
• Follow Jacob on LinkedIn

Visit SocialPros.com for more insights from your favorite social media marketers.