In this episode of Know Like Trust for Real Estate, I sit down with Hilaire Radowick, a 23-year veteran in Gig Harbor, Washington, who recently decided to niche down into senior real estate and downsizing. While 100% of her business comes from her sphere, Hilaire wanted strategies to better market to both older homeowners and the adult children often involved in these decisions.

We dive into practical ways agents can:

• Communicate with confidence when marketing to multiple generations.
• Create a signature downsizing service package that sets them apart.
• Use community connections and storytelling to attract more of the right clients.