Marketing is all about storytelling... authentic narratives that connect people to your brand.

Renee Frojo, brand strategist, storytelling coach, and former journalist, helps founders and solo business owners build reputations that resonate.

In this episode, Kristi and Renee dive into the pitfalls of outsourced social media engagement that lacks authenticity, and why genuine connection in marketing can’t be delegated away or automated without risking your brand.

Renee shares her journey learning the power of true engagement and how to leverage storytelling to build trust and community.

You’ll learn:

• The dangers of outsourcing social media engagement and automated comments
• How real, thoughtful engagement serves as both marketing and market research
• Why messaging and content must reflect your authentic voice, not cookie cutter templates
• How to balance outsourcing tasks while owning your energy and unique story
• Practical tips for creating content that you love to share and that connects genuinely
• Why storytelling is not just marketing but a way to weave meaning and connection
• How to build a sustainable marketing approach that feels good and drives results

Connect with Renee Frojo:

• LinkedIn: Renee Frojo
• Newsletter: A Good Reputation
• Join her community for weekly story coaching and brand building  

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com