In this episode, Gary Lafferty talks with Will Mazola, COO of Graytitude, about building a bootstrapped tech business that thrives on relationships, not just revenue.

If you’re a founder or tech executive trying to figure out:

• How to build channel partnerships that actually convert

• How to grow without overspending

• What it really takes to launch an AI product

• And how to scale while staying lean...

...this episode gives you straight answers.

Will shares lessons from starting three tech businesses, the trap of chasing booths and paid ads, and why showing up as a founder is still the best visibility strategy out there.

Why listen:
→ Learn how Graytitude is modernizing mainframes and building a new AI platform
→ Hear practical tactics for forming channel partnerships
→ Get honest insights on founder mistakes and growth lessons

Links:

• Gary Lafferty: growthfocus.io | LinkedIn

• Will Mazola: graytitude.com | LinkedIn