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I see agents trip up over technology all the time. Nowhere is the Digital Divide more apparent than in real estate.
The Digital Divide is real; it's about those who know how to use technology and those who don't.
Many realtors think that they must have a degree in IT to make their life easier online!
That may be because they still struggle with simple tech like email or passwords.
So they're telling themselves that they're 'tech idiots'. I've even heard it directly from one of my own agents.
They are blaming themselves for being slow whenever they see 10-year-old kids playing with their smartphones like ducks taking to water.
Well, I'm telling you, it's okay. You're better at many things they struggle at. Here's the good news; technology, like most things in life, gets better with use. The more you use it, the easier it gets!
Yet agents always secretly admire anyone with IT savvy. They go 'WOW' whenever they see young people showing off their tech wizardry. They even buy all these shiny new gadgets that they may not know how to operate. They buy because they have the money (compared to those youngsters).
But when I ask my agents to automate their time-consuming but low-piad tasks, they struggle.
And it was the same thing with my 55-years-old agent Fred Teo, from Knight Frank.
One day he just gave up trying to add his credit card online.
But that didn't stop him from selling 3 Homes in just 5 DAYS.
Not 5 months or 5 weeks. 5 DAYS!
How did he do it?
The secret is, ironically, in technology! Allow me to explain.
What this means is that he focused on the ONLY thing that really matters: Clients' Satisfaction.
Why is that?
Fred recognised something what many amateur agents don't; that technology is just a TOOL. It is not how powerful the tool is, it about how you USE it that matters.
But here's something for you to think about...
We're already witnessing the exponential rate of advancements in Technology. And in the future, we're going to rely even more on technology. For the first time in human history, technology is solving real world problems, that was not possible barely a hundred years ago.
In real estate, we're seeing faster transactions made possible because of technology. The real estate purchase cycle is going to be halved, which means faster commission cheques in future. Manual, time-intensive paper work is going extinct.
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I see agents trip up over technology all the time. Nowhere is the Digital Divide more apparent than in real estate.
The Digital Divide is real; it's about those who know how to use technology and those who don't.
Many realtors think that they must have a degree in IT to make their life easier online!
That may be because they still struggle with simple tech like email or passwords.
So they're telling themselves that they're 'tech idiots'. I've even heard it directly from one of my own agents.
They are blaming themselves for being slow whenever they see 10-year-old kids playing with their smartphones like ducks taking to water.
Well, I'm telling you, it's okay. You're better at many things they struggle at. Here's the good news; technology, like most things in life, gets better with use. The more you use it, the easier it gets!
Yet agents always secretly admire anyone with IT savvy. They go 'WOW' whenever they see young people showing off their tech wizardry. They even buy all these shiny new gadgets that they may not know how to operate. They buy because they have the money (compared to those youngsters).
But when I ask my agents to automate their time-consuming but low-piad tasks, they struggle.
And it was the same thing with my 55-years-old agent Fred Teo, from Knight Frank.
One day he just gave up trying to add his credit card online.
But that didn't stop him from selling 3 Homes in just 5 DAYS.
Not 5 months or 5 weeks. 5 DAYS!
How did he do it?
The secret is, ironically, in technology! Allow me to explain.
What this means is that he focused on the ONLY thing that really matters: Clients' Satisfaction.
Why is that?
Fred recognised something what many amateur agents don't; that technology is just a TOOL. It is not how powerful the tool is, it about how you USE it that matters.
But here's something for you to think about...
We're already witnessing the exponential rate of advancements in Technology. And in the future, we're going to rely even more on technology. For the first time in human history, technology is solving real world problems, that was not possible barely a hundred years ago.
In real estate, we're seeing faster transactions made possible because of technology. The real estate purchase cycle is going to be halved, which means faster commission cheques in future. Manual, time-intensive paper work is going extinct.