One of the biggest struggles of people who veer away from real estate is not having enough knowledge about the industry. Thus, realtors can take advantage of dabbling into content marketing to help others deal with this doubt and turn them into clients. Josh Culler, President at Culler Media, sits down with Mitch Stephen to share his own content marketing strategies, from focusing on answering frequently asked questions, using analytical tools, determining the target market, to choosing which online platforms to concentrate on. Josh also underlines the most important ingredient in making content marketing work: baring your real self to your audience without any filters.

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