Did you know that Google was called ‘BackRub’ before it was changed to Google? And Amazon was almost called ‘Relentless’ before Jeff Bezos went back to the drawing board? Everything in life requires branding of some sort. Your business, your products, services, projects, even yourself believe it or not. In this day and age with social media and so many things happening online, we create these online representations of ourselves, we essentially BRAND ourselves. But sometimes the way we brand our products or services leads to the demise of our business and we want to avoid that. So today’s episode is all about rebranding: what it is, how to know if you need to rebrand, and how to overcome the fear of change and risk-taking.

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