Jon Brooks speaks with Keith Langbo, CEO of Kelaca, about the evolving landscape of recruitment. They discuss the decline in the perceived value of recruitment over the years and explore how AI and data can enhance the hiring process. Keith emphasizes Kelaca's culture-first approach, the importance of understanding client needs, and the potential for predictive hiring in the future. The discussion also touches on the challenges of engaging clients effectively and the role of Kira, Kelaca's innovative tool, in streamlining the recruitment process. Overall, the conversation highlights the need for recruiters to adapt to changing workforce dynamics and to leverage technology to provide greater value to clients and candidates alike.

Takeaways

• Recruitment has lost value over the years, but there's potential to improve.
• AI can enhance the recruitment process by providing better data and insights.
• Kelaca focuses on culture-first recruitment, treating candidates and clients with respect.
• The future of recruitment may involve predictive hiring and a gig workforce.
• Data is crucial for understanding hiring needs and improving recruitment outcomes.
• Engaging clients through discovery and understanding their needs is essential.
• Kira, Kelaca's tool, gamifies the job qualification process for hiring managers.
• Recruiters must balance automation with human interaction in the hiring process.
• Building credibility through case studies and data can differentiate recruitment firms.
• The recruitment industry must adapt to changing workforce dynamics and client expectations.

Chapters

00:00The Value of Recruitment

01:29 How valuable is recruitment?

03:53 Optimism for the Future of Recruitment

08:53 The Role of AI in Recruitment

11:41 Challenges in Recruitment and AI Implementation

14:16 Building Credibility in Recruitment

17:23 The Importance of Culture in Hiring

20:08 Show, Don't Tell: Demonstrating Value

22:49 Giving Away Knowledge to Build Trust

26:58 Recruiters Failing Their Clients

30:44 Navigating the Complexity of Hiring

34:56 Leveraging AI in Recruitment

37:45 Engaging Clients Effectively

46:27 The Future of Predictive Hiring Intelligence

53:49 Top 3 Takeaways