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Why has Reddit become a power player in AI search? Because its structure, user-generated discussions, and lived-experience answers align closely with how AI systems evaluate trust, context, and relevance.
In this episode of Found in AI, Cassie is joined by SEO strategist Beth Chernes to break down why Reddit now appears so frequently in AI-powered search experiences—including Google’s AI Overviews—and what that means for founders and marketers trying to stay visible.
The conversation explores how the Google–Reddit partnership is reshaping discovery, how Reddit data is used to train large language models, and why transparency and participation matter more than promotional tactics on user-generated platforms.
In this episode, you’ll learn:
- Why Reddit is dominating Google’s AI Overviews right now
- How Reddit data is training large language models — and what that means for brands
- The right and wrong ways to participate in subreddits
- How to use Reddit for social listening and pain-point research
- Why transparency matters more than ever on community-driven platforms
- How to think about ROI from Reddit without spamming or self-promotion
- One small Reddit experiment anyone can run this week
If you’re trying to understand why Reddit shows up so often in AI-generated answers and how to use the platform without getting banned, downvoted, or ignored, this episode offers a practical, realistic starting point.
Let’s connect:
LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com
Keywords: AI Search, Reddit Marketing, Google–Reddit Partnership, Generative Search, AEO, GEO, AI Visibility, User-Generated Content, SEO Strategy, Subreddit Research, Social Listening, B2B Marketing, Search Trends, Digital Visibility
P.S. Is your brand losing its "Answer Authority"?
Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).
Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/
View all episodes
By Cassie ClarkSend us a text
📬 Love the podcast? You’ll love the newsletter.
 Get the weekly 3-2-1 on AI search + marketing: Subscribe
Why has Reddit become a power player in AI search? Because its structure, user-generated discussions, and lived-experience answers align closely with how AI systems evaluate trust, context, and relevance.
In this episode of Found in AI, Cassie is joined by SEO strategist Beth Chernes to break down why Reddit now appears so frequently in AI-powered search experiences—including Google’s AI Overviews—and what that means for founders and marketers trying to stay visible.
The conversation explores how the Google–Reddit partnership is reshaping discovery, how Reddit data is used to train large language models, and why transparency and participation matter more than promotional tactics on user-generated platforms.
In this episode, you’ll learn:
- Why Reddit is dominating Google’s AI Overviews right now
- How Reddit data is training large language models — and what that means for brands
- The right and wrong ways to participate in subreddits
- How to use Reddit for social listening and pain-point research
- Why transparency matters more than ever on community-driven platforms
- How to think about ROI from Reddit without spamming or self-promotion
- One small Reddit experiment anyone can run this week
If you’re trying to understand why Reddit shows up so often in AI-generated answers and how to use the platform without getting banned, downvoted, or ignored, this episode offers a practical, realistic starting point.
Let’s connect:
LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com
Keywords: AI Search, Reddit Marketing, Google–Reddit Partnership, Generative Search, AEO, GEO, AI Visibility, User-Generated Content, SEO Strategy, Subreddit Research, Social Listening, B2B Marketing, Search Trends, Digital Visibility
P.S. Is your brand losing its "Answer Authority"?
Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).
Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/