00:00 Podcast Introduction and Bonnie Siegel Introduction

02:47 Bonnie’s background and how she got into politics

06:37 Key facets of an effective brand

10:05 Problems with both party’s current outreach to Millennials

14:07 It takes a different vocabulary to communicate effectively with Millennials

18:30 How to approach the Republican branding problem with Millennials

24:15 What do Republican campaigns need to start doing differently in order to engage Millennials?

36:03 Once we identify areas of agreement with Millennials, how do we communicate the broader implications of that policy agreement?

45:02 How do we avoid the “New Coke” or IHOP vs IHOb problem while tweaking the Republican brand to appeal to Millennials?

52:55 How do we guard against the attack that we’re selling out as we change our language to better communicate with Millennials?

59:36 What’s at stake if we don’t attract Millennials to the Republican Party?

1:01:05 Final thoughts on How Republicans can win with Millennials

1:02:33 Where you can find Bonnie Siegel and Political Branding Associates online