295: How 12RND Fitness Founder Tim West Beat His Competitors to the Punch

Believe it or not, there are many parallels between the world of boxing and the world of entrepreneurship. Tim West is familiar with both.

As the founder of the fastest-growing global boxing franchise, 12RND Fitness, West has had his feet squarely planted in both realms for many years.

He started his journey working in brick-and-mortar fitness centers before jumping into tech entrepreneurship, and eventually launched 12RND Fitness in 2014, which quickly exploded across Australia and is now expanding globally. In fact, West is in the process of opening up their first locations in New Zealand, Singapore, London, and Los Angeles this year.

In this interview, West dives deep into his thoughts on the franchising model, his biggest lessons from working in tech, and his approach to overcoming obstacles. Check out the full conversation below!

Key Takeaways How West worked his way up the rungs of the fitness ladder—from aspiring professional athlete to strength and conditioning coach

Why he jumped at the opportunity to open up one of the first franchises for Jetts Fitness, the first 24-hour gym in Australia

West’s first foray into tech, and the most important lessons he picked up along the way

Why West decided to return to brick-and-mortar fitness, and how he came up with the MVP for 12RND Fitness

How West pressure-tested his business model across Australia

The reason West tested his business for two whole years before opening up to franchisees

A sneak peek into West’s data-driven approach to working with franchisees

Why West is grateful for his struggles