In this episode, we’re joined by Circle Developer Grant recipient Sida (Stella) Zheng, Co-Founder of Rosen Bridge, an AI and blockchain-powered social app designed to connect people worldwide, regardless of language, and facilitate secure Bitcoin and USDC transfers. Sida explains how Circle’s tools and infrastructure like Circle’s Programmable Wallets have helped Rosen Bridge develop a secure, user-friendly app that functions like popular social media platforms while enabling seamless USDC transfers. She also shares their strategy for tailoring the app’s user interface to appeal to women and how this approach supports their expansion goals.

(02:09) The company’s name is inspired by the Einstein-Rosen Bridge, symbolizing seamless transitions from Web2 to Web3.

(03:08) People in Latin America love stablecoins because they allow them to diversify when they can’t hold US assets.

(04:09) Educating non-crypto users remains a challenge, but Rosen Bridge tackles this by lowering barriers to blockchain adoption and simplifying processes for first-time users.

(06:37) The app’s geo-localized design allows users to navigate a world map and connect with people nearby or across the globe.

(07:07) Rosen Bridge removes language barriers with AI-powered chat translation for real-time global conversations.

(07:23) Users can securely trade Bitcoin and USDC directly within a chat, simplifying cross-border transactions.

(09:40) Circle’s Programmable Wallets simplify blockchain interactions, allowing login with email or Google credentials.

(13:00) Rosen Bridge’s UI focuses on simplicity, cuteness, and approachability, attracting female users who interact more and help make the platform viral.

(13:07) The app’s design hides blockchain complexities, allowing non-crypto users to log in and use the platform with ease, similar to Web2 apps like Google or Venmo.

Sida (Stella) Zheng -

https://www.linkedin.com/in/sida-stella-zheng/

Circle Programmable Wallets -

https://www.circle.com/es-la/programmable-wallets

Rosen Bridge | LinkedIn -

https://www.linkedin.com/company/gorosen/

Rosen Bridge | Website -

https://www.gorosen.xyz/

Polygon Blockchain -

https://polygon.technology/

Thanks for listening to the Circle Builders Series. To learn more about Circle, please visit www.circle.com/developers. If you enjoyed this episode, please leave a 5-star review on your favorite podcast platform, and be sure to subscribe so you never miss any insightful conversations.

#DigitalCurrency #BlockchainTechnology #Web3