RTÉ’s Joe Hoban and Tracey Diamond share how their award-finalist campaign “We’re here to be better, for you” became the start of a new era for public service media.

In this episode of Transform Gov, Maeve Kneafsey asks:

✔️ Why did RTÉ choose to go public with such a bold message?

✔️ How can public organisations communicate honestly without making things worse?

✔️ What role does digital strategy play in winning back younger audiences?

✔️ How can you create impact on a minimal budget?

Watch for practical insights every public sector leader and communications team can use — whether you’re facing a crisis or building public trust from the ground up.

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