In 1984 McDonalds would run a marketing promotion they expected to increase traffic, give out free food, and promote the Olympics. But a series of world events stemming from 1979 ended up costing McDonalds millions. 

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Sources
https://www.nytimes.com/1984/08/10/business/advertising-big-mac-s-olympic-giveaway.html

https://opportunitymarketing.co.uk/blog/fantastically-flawed-marketing-campaigns-mcdonalds-1984-olympics

https://www.history.com/this-day-in-history/carter-announces-olympic-boycott

https://www.eatthis.com/big-mac-cost/

https://www.latimes.com/sports/olympics/la-sp-mcdonalds-olympics-20170616-story.html

https://ycharts.com/companies/MCD/revenues_annual

https://www.mashed.com/148375/the-truth-about-how-many-burgers-mcdonalds-has-sold/

https://everysecond.io/mcdonalds

https://www.economist.com/big-mac-index

https://en.wikipedia.org/wiki/History_of_McDonald%27s#Timeline

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