In 1984 McDonalds would run a marketing promotion they expected to increase traffic, give out free food, and promote the Olympics. But a series of world events stemming from 1979 ended up costing McDonalds millions.
Listen to the whole story on today's episode of Facts-Chology!
Head over to FactsChology.Com to find out more or email us at [email protected] to give us your ideas and questions for future topics!
And if you like the show consider subscribing to catch the latest episodes every Mon, Wed, and Friday
Sources
https://www.nytimes.com/1984/08/10/business/advertising-big-mac-s-olympic-giveaway.html
https://opportunitymarketing.co.uk/blog/fantastically-flawed-marketing-campaigns-mcdonalds-1984-olympics
https://www.history.com/this-day-in-history/carter-announces-olympic-boycott
https://www.eatthis.com/big-mac-cost/
https://www.latimes.com/sports/olympics/la-sp-mcdonalds-olympics-20170616-story.html
https://ycharts.com/companies/MCD/revenues_annual
https://www.mashed.com/148375/the-truth-about-how-many-burgers-mcdonalds-has-sold/
https://everysecond.io/mcdonalds
https://www.economist.com/big-mac-index
https://en.wikipedia.org/wiki/History_of_McDonald%27s#Timeline
Support the show (https://www.patreon.com/Factschology)