156 – How Sada Taps into The Power of Ecosystems to Drive Their Greatest Results

SADA's ISV & Marketplace Leader Joins Ultimate Guide to Partnering®

Software is eating the world, and the capital markets fueling the growth are taking notice of the power of ecosystems. My next guest on Ultimate Guide to Partnering® is no stranger to this world of ecosystems. Adam Massey joins this episode for a unique conversation, given his role leading ecosystem strategy at Google and now leading ISV strategy at a top Google Partner, SADA. In this episode, you'll learn how SADA taps into the power of Ecosystems to drive their greatest results.

In Adam's words

Adam Massey is a 22-year enterprise software veteran with a career that spans large companies such as Oracle, Interwoven, and Google and several high-growth startups and co-founding a company. Adam spent 12 years at Google Cloud, where he originally joined to help launch the Google Workspace enterprise business in 2007 and played a pivotal role in growing it to a market-leading, multi-billion dollar business. Along the way, he played key leadership roles in both Sales and Alliances and built the Google Cloud channel and partner business from the ground up.

What You’ll Learn

* His career journey at Google and the path to Sada (3:03)

* The evolution of Ecosystems to fuel the growth? (5:47)

* Building practice and process around its trusted advisor status (11:13)

* Allan Adler's Capital Markets Quote and the shifts (14:27)

* Why Marketplaces? (18:07)

* Fundamental Principles of Partnership (20:40)

* Partners that didn't get it right with Google (24:19)

* Spark that got him on this path (26:15)

* Final advice for partners (29:38)

I hope you enjoy and learn from this amazing business leader as much as I enjoyed welcoming him to Ultimate Guide to Partnering®.

Quote From This Episode

“really focus on what your business objectives are as a company, not from a partnership perspective, but what are the like the sea level or you comparatives you have as a company, and think about how ecosystem can create force multipliers around those imperatives start there, and the more strategic alignment you have, and you can look at your ecosystem as a strategic way to create leverage and growth, acceleration and success for your customers. That is where to focus. And that will enable you to ensure that you've got really, really good alignment with what's most important for you as a business and your ecosystem development. And I think that will make your roadmap extremely clear. "

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