Prospects are more informed before the point of purchase than at any other point in history. Forrester reports that potential buyers are now 70% to 90% of the way through the sales process when they finally connect to a salesperson. What’s more: potential customers reward businesses that provide them with honest and helpful content. Do you have content ready for the entire path? Just how do you go about winning with content marketing? 
 
In this session you will learn: 
How to move your prospect from awareness to consideration to decision 
The best types of content to create for people AND search engines 
How you can help produce the right content -- even if you think your business is boring! 
How to generate 100’s content ideas

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/