"An echo chambers a metaphorical description of a situation in which information ideas or beliefs are amplified or reinforced by communication and repetition inside a defined system." What that means is we sit and we talk to those who have the same ideas and belief systems that we have and through our conversations with them, they reinforce our beliefs. So, when we don't step outside that echo chamber we never really get other ideas or thoughts. When you don't open yourself up to the opportunity to have a deep discussion and solid disagreements where you can come to the consensus you're stuck in that echo chamber. Today on the funnel we discuss how sales management can avoid the echo chamber altogether.