The J Curve with Olga Maslikhova

How Sami Tripled Gross Margin in Brazil's $60B Private Health Insurance Market w / Dr. Vitor Asseituno


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Dr. Vitor Asseituno is the CEO and Co-Founder of Sami, Brazil's fastest-growing health insurance startup. Sami has raised $65M total funding and serves 20,000+ customers across 11 Brazilian cities in the $60B private health insurance market.

Key Insights & Takeaways:

1. The "pipeline mathematics" behind turning 100+ VC rejections into Series B success

2. Investor psychology: what resonates when pitching complex healthcare business models

3. How embracing broker networks after everyone said "avoid them" drives 50%+ of sales

4. AI workflow implementation: $800+ monthly savings per clinician and 30% EMR compliance improvement

5. Loss ratio optimization tactics: the specific changes that improved margins from 85% to 53%

6. Why regional focus beats national scale in Brazil's complex healthcare market

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The J Curve with Olga MaslikhovaBy Olga Maslikhova