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In this episode of Slightly Under Asking, we sit down with Scottsdale luxury real estate agent and team leader Shay Noonan to talk about the power of setting boundaries and niching down in your business. Shay shares how focusing geographically, saying “no” to the wrong clients, and building a clear brand has transformed her career and her team’s growth.

We dive into:

How to niche down without losing opportunities

Why setting boundaries creates more business, not less

The role of social media and community branding in lead generation

Strategies for breaking into luxury real estate

Lessons on referrals, listings, and building a team with intention

If you’re an agent wondering how to grow without burning out, this conversation is packed with tactical advice and real-world examples.