Most sales teams don’t struggle from lack of leads.
They struggle from a lack of qualified leads.
In this episode of the CEO Sales Strategies Podcast, Doug C. Brown speaks with Maeve Ferguson—founder of The Client Engine™—about how score-based diagnostics and AI segmentation are revolutionizing the way we qualify B2B buyers.
Whether you're leading an enterprise sales team or scaling a high-ticket consulting offer, this episode will help you:
✅ Understand why forms and funnels fail to qualify
✅ Use diagnostics to separate low vs. high-intent buyers
✅ Align sales and marketing on what a real lead looks like
✅ Increase revenue per rep by improving qualification
🔗 Listen to the full episode + show notes:
https://ceosalesstrategies.com/score-based-enterprise-sales-prospecting
About Our Guest:
Maeve Ferguson helps 7- and 8-figure entrepreneurs eliminate wasted time and scale their revenue by building personalized, score-based buyer systems that convert.
🔔 Subscribe for more B2B sales strategies every week:
https://www.youtube.com/@ceosalesstrategies
#b2bsales #EnterpriseSales #SalesLeadership #LeadQualification #MaeveFerguson #CEO #HighIntentLeads #ScoreBasedSelling #DougCBrown
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