In the first of the new vlogs we've introduced for the third series of the eCommerce Growth Show, our customer, Paul O'Hea, Pharmacist and Co-Owner of Inish Pharmacy, talks to Phill about his insights on finding ways to ever improve the way in which different customer groups are served using our platform. Watch or listen on your favourite channel for some great discussion around how Paul was able to draw from the business's on and offline customer service operations to identify and better serve their eco-friendly customers, resulting in a 75% conversion of all baskets in this segment!