The eCommerce Growth Show UK

The eCommerce Growth Show UK

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The eCommerce Growth Show UK episodes

  • What's in the Box? The Black Friday Madness - Yetkin Yüce

    Welcome to the special episode of the eCommerce Growth Show!

    In this episode, we have a special guest who is familiar with vampires and the walking deads. Onur Teler, VP of Marketing from Segmentify, and Yetkin Yüce, Product Manager, have a thrilling conversation on a variety of topics, mainly on Black Friday and eCommerce.

    Teler and Yüce speak about the main challenges of the Black Friday and Cyber Monday periods and how the challenges shifted after the pandemic, Black Friday’s impact on the Walking Dead Universe, the comparison of Black Friday and Cyber Monday with the last Saturday before Christmas, and how to get benefit from personalisation technologies on websites.

    #ecommerce #globalcommerce #technology #blackfriday #cybermonday #personalisation

    19 min
  • Examining SEO Trends and Competitor Evaluations - Ozan Ketenci - ZEO Agency

    Welcome to the second episode in the SEO series of our eCommerce Growth Show UK! 

    We speak with Ozan Ketenci of ZEO Agency. 


    Ozan shares insights and approaches to understanding the differences between business and SEO competitors. He emphasizes the importance of starting with a SERP analysis. This episode details the investments in SEO from keywords and content, to tools and resources.


    Watch to learn the steps involved with keeping up with SEO trends and conducting competitor evaluations.


    -About Segmentify

    If you’re looking for a personalization solution to increase sales, boost customer engagement and provide better insights into your customers than other solutions then look no further.


    Imagine a tool that already knew your customer's preferences before they landed on your site, and was able to recommend the right products to the right customer at the right time. Segmentify creates a personalized shopping experience across every customer touchpoint in real-time, giving you the best advantage over your competition.


    Powered by machine-learning technology, Segmentify tracks and targets individual website visitors according to their unique online buying habits better than any personalization platform on the market. Don’t take our word for it - Forbes mentioned us as one of the top machine learning companies to watch!


    Follow Us: https://www.segmentify.com/

    LinkedIn: https://www.linkedin.com/company/segmentify

    Twitter: https://twitter.com/segmentify

    Instagram: https://www.instagram.com/segmentify

    Facebook: https://www.facebook.com/Segmentify/

    34 min
  • Customer Journey Mapping - Winning Potential Consumers - Christopher Hofman - IMPACT Extend

    Welcome to the first episode in the SEO series of our eCommerce Growth Show UK!

    This episode is the first delivered jointly by Kamal and Segmentify. Speaking with Christopher Hofman, the lead SEO Consultant by IMPACT Extend. 

    Christopher shares a method of understanding your prospects' conversation with Google in a new way and enabling the data by visualizing it.

    Watch for the steps involved with customer journey mapping with Google, grouping the keywords into intentions, and the process to improve them organically.

    37 min
  • How to Be Different and Re-Invent the Marketplace? - Cas Paton - OnBuy.com

    Welcome to the first episode in the fifth series of our The eCommerce Growth Show UK!

    This episode is the first delivered jointly by Joanne from Checkout.com and Kamal, Segmentify. Speaking with Cas Paton, the founder and CEO of OnBuy.com, the fastest-growing marketplace in the world. 

    Cas, whose career is routed within various online industries, ranging from Ecommerce, marketplaces and web development. While his experience is primarily built within online business, his fast paced and ever-dynamic career has brought forth foundations within retail, distribution, logistics, international sales and marketing. 

    Watch for details of the Onbuy.com journey from launch in 2016 to Deloitte Fast 50 in 2021 with 479% growth. We hear about some challenges of operating a marketplace, caring for both retailers and consumers, financing and forecasting, growth and culture management

    1 hr

About The eCommerce Growth Show UK

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Browse all our current episodes, as well as pre-register for upcoming podcasts as we’re joined by eCommerce experts spanning a variety of interesting backgrounds. Plug in at your leisure for the latest thought leadership topics for your eCommerce brand to help you keep abreast of the industry and pick up those all important marginal gains to help you continue to grow!