Welcome to the special episode of the eCommerce Growth Show!

In this episode, we have a special guest who is familiar with vampires and the walking deads. Onur Teler, VP of Marketing from Segmentify, and Yetkin Yüce, Product Manager, have a thrilling conversation on a variety of topics, mainly on Black Friday and eCommerce.

Teler and Yüce speak about the main challenges of the Black Friday and Cyber Monday periods and how the challenges shifted after the pandemic, Black Friday’s impact on the Walking Dead Universe, the comparison of Black Friday and Cyber Monday with the last Saturday before Christmas, and how to get benefit from personalisation technologies on websites.

#ecommerce #globalcommerce #technology #blackfriday #cybermonday #personalisation