We're delighted to welcome Janay Smith, Director of Social at SHADOW, onto this episode of the Social Pros podcast.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

ICUC

Full Episode Details

A variety of opinions, fresh ideas and different perspectives is so important in a team of social pros… which is why we were so inspired by how our guest on this episode manages her team and cultivates success.

Janay Smith, Director of Social at SHADOW, joins us to talk about her career so far, top tips for multitasking and coping with burnout, plus how to attain and recognize success in this fast-paced social environment.

She also reveals why community is at the root of all good social and that now is the time to relinquish control!

In This Episode:

• 0:00 – Introduction

• 5:22 – Introducing Janay and Shadow

• 7:48 – How Shadow navigate clients through social

• 11:31 – How she approaches staffing

• 15:24 – Dealing with burnout

• 18:18 – Biggest trends on social

• 20:54 – Recognizing success with staff

• 24:04 – Indicating success

• 25:23 – Launching Sunbum's TikTok

• 31:01 – Exploring Shadow's social

• 35:29 – Janay's final two

• 39:56 – Outro

Resources

• Schedule a consultation with ICUC

• Grab your free Social Media Audit Bundle

• Follow Janay on LinkedIn

• Shadow

• Follow Shadow on Instagram

• Follow Shadow on Twitter

Visit SocialPros.com for more insights from your favorite social media marketers.