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How She Built a Multi-Million Dollar Cleaning Business
⭐️ Get More Google Reviews On Autopilot — Only Pay When You Get Reviews: https://link.reviewharvest.com/yt
🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/local
From Small Beginnings to 29 Years of Success in the Cleaning Industry | Built Local Podcast
What does it take to run a thriving home cleaning business for nearly 30 years? In this episode of the Built Local Podcast, I sit down with Robin Murphy, franchise owner of Maid Brigade in White Plains, NY, and Manchester, CT.
Robin shares how she and her husband grew their business from mailing flyers in 1996 to generating millions in revenue, all while building a culture where employees feel valued and customers feel cared for. You’ll hear the truth about the cleaning industry, how they’ve overcome hiring challenges, and why treating staff like family is the secret to customer loyalty.
We also dive into the misconceptions people have about house cleaning, the surprising impact it has on health and well-being, and how Maid Brigade has become one of the most trusted names in their communities.
If you’re in the home service industry—or just want to hear an inspiring story about leadership, culture, and longevity—this episode is for you.
Timestamps
0:00 Intro – Culture matters in business
1:20 Meet Robin Murphy & Maid Brigade
3:10 Starting in 1996 – flyers, phone books, and early growth
5:30 Challenges & learning to build processes
7:40 Customers vs. employees – which is harder?
10:00 Building a strong company culture
13:00 Taking care of staff so they take care of customers
16:00 Above-and-beyond customer stories (saving a baby, delivering meds)
19:00 Awards & recognition – Best Places to Work, Best Cleaning Company
21:00 Misconceptions about house cleaning
24:00 How Review Harvest boosted their Google reviews
27:00 Marketing strategies that drive customers
29:00 Advice for starting a cleaning business in 2025
30:30 Goals for the future & closing thoughts
About Maid Brigade
Maid Brigade has served families across New York and Connecticut for nearly three decades. With a focus on employee care, customer trust, and green cleaning practices, they’ve built a reputation as the most trusted name in local home cleaning.
👉 Learn more about Maid Brigade Westchester, NY: https://www.maidbrigade.com/ny/westchester/
👉 Learn more about Maid Brigade Manchester, CT: https://www.maidbrigade.com/ct/manchester/
View all episodes
By Clay⭐️ Get More Google Reviews On Autopilot — Only Pay When You Get Reviews: https://link.reviewharvest.com/yt
🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/local
From Small Beginnings to 29 Years of Success in the Cleaning Industry | Built Local Podcast
What does it take to run a thriving home cleaning business for nearly 30 years? In this episode of the Built Local Podcast, I sit down with Robin Murphy, franchise owner of Maid Brigade in White Plains, NY, and Manchester, CT.
Robin shares how she and her husband grew their business from mailing flyers in 1996 to generating millions in revenue, all while building a culture where employees feel valued and customers feel cared for. You’ll hear the truth about the cleaning industry, how they’ve overcome hiring challenges, and why treating staff like family is the secret to customer loyalty.
We also dive into the misconceptions people have about house cleaning, the surprising impact it has on health and well-being, and how Maid Brigade has become one of the most trusted names in their communities.
If you’re in the home service industry—or just want to hear an inspiring story about leadership, culture, and longevity—this episode is for you.
Timestamps
0:00 Intro – Culture matters in business
1:20 Meet Robin Murphy & Maid Brigade
3:10 Starting in 1996 – flyers, phone books, and early growth
5:30 Challenges & learning to build processes
7:40 Customers vs. employees – which is harder?
10:00 Building a strong company culture
13:00 Taking care of staff so they take care of customers
16:00 Above-and-beyond customer stories (saving a baby, delivering meds)
19:00 Awards & recognition – Best Places to Work, Best Cleaning Company
21:00 Misconceptions about house cleaning
24:00 How Review Harvest boosted their Google reviews
27:00 Marketing strategies that drive customers
29:00 Advice for starting a cleaning business in 2025
30:30 Goals for the future & closing thoughts
About Maid Brigade
Maid Brigade has served families across New York and Connecticut for nearly three decades. With a focus on employee care, customer trust, and green cleaning practices, they’ve built a reputation as the most trusted name in local home cleaning.
👉 Learn more about Maid Brigade Westchester, NY: https://www.maidbrigade.com/ny/westchester/
👉 Learn more about Maid Brigade Manchester, CT: https://www.maidbrigade.com/ct/manchester/