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This week, we're sitting down with Sarah Smith, founder and CEO of SpeakerBox Media. From launching a business with $500 in 2018 to scaling a podcast studio from 100 to 4,000 square feet (even through the pandemic), Sarah shares the exact framework she used to turn her zone of genius into a profitable, scalable business. 

Also, you'll learn more about how we're talking about having your authority before external recognition arrives. Sarah defines authority personally as knowing your zone of genius and professionally as aligning what you do best with what the market values enough to pay for.

TIMESTAMPS:

01:56 What Authority Means

03:37 Identity Before Titles

15:46 Podcasting as Authority Asset

19:52 Why Corporate Podcasts

24:48 Followers vs Advocates

27:31 Unlearning External Validation

29:49 Rooted Validation

36:56 Visibility Buzzword

39:42 When to Go Visible

42:31 Owned vs Earned Media

47:14 Imposter Syndrome Advice

If you're a business owner, founder, or corporate professional wondering how to build authority, grow a podcast for your business, or create owned media that builds trust at scale, this episode is your masterclass.

Connect with Sarah: @speakerboxsarah | https://speakerboxmedia.com/.

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CONNECT WITH DANIELLE:
Instagram: @daniellejmartintv
Website: https://stan.store/daniellejmartintv

ABOUT THE AUTHENTIC MEDIA PODCAST:
The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.

New episodes every Monday. Subscribe and Build your Brand with Purpose.