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Amanda Sapp is a Houston-based media strategist, broadcaster, and community-centered communications leader with more than 12 years of experience amplifying voices that matter. 

As Founder & CEO of ASAPP Media Group, she leads a boutique firm dedicated to strategic storytelling, brand visibility, and community impact for nonprofits, public-facing leaders, and entrepreneurs.

In this episode, you'll learn:
→ What media authority actually means (and what it's NOT)
→ Why building relationships beats building follower counts
→ How to stop hiding your story and start letting it work for you
→ The mindset shift that separates people who build platforms from people who watch them
→ Why your ego is the biggest obstacle to your next level

Amanda hosts “Here & Now with Amanda Sapp” on KPFT 90.1 FM and Amplify with Amanda Sapp, a multistreamed weekly program reaching audiences across YouTube, Facebook, and LinkedIn.

If you're a woman entrepreneur trying to get visible, get credible, and get paid, This conversation is for you.

TIMESTAMPS

01:17 Owning Your Story

03:09 What Media Authority Means

04:25 Building Platforms Offline

06:23 Launching ASAP Media Group

10:46 Getting Pushed Into More

12:32 Ego and Asking for Help

16:04 Setting the Atmosphere

18:45 The Book That Changed Her

19:39 Choosing Yourself First

21:29 Learning to Be Book

23:17 Storytelling Creates Impact

25:25 Belief and Taking Action

27:35 Vulnerability and Your Tribe

30:40 Strategic Visibility Basics

33:37 Women’s Media Strategy Mistakes

37:44 Structure Over More Money

Connect with Amanda:
📱 Instagram: @theamandasapp

🎙️ ABOUT THE AUTHENTIC MEDIA PODCAST
Helping women entrepreneurs build a visible, profitable brand, on camera, on social, and on YouTube. God's way. Not the world's way.

📲 Follow Danielle: @daniellejmartintv

#MediaAuthority #WomenEntrepreneurs #PersonalBrand #AuthenticMediaPodcast #ContentStrategy #FaithAndBusiness #BrandVisibility #HoustonBusiness00:00 Virality Versus Authority

Support the show

CONNECT WITH DANIELLE:
Instagram: @daniellejmartintv
Website: https://stan.store/daniellejmartintv

ABOUT THE AUTHENTIC MEDIA PODCAST:
The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.

New episodes every Monday. Subscribe and Build your Brand with Purpose.

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This week, we're sitting down with Sarah Smith, founder and CEO of SpeakerBox Media. From launching a business with $500 in 2018 to scaling a podcast studio from 100 to 4,000 square feet (even through the pandemic), Sarah shares the exact framework she used to turn her zone of genius into a profitable, scalable business. 

Also, you'll learn more about how we're talking about having your authority before external recognition arrives. Sarah defines authority personally as knowing your zone of genius and professionally as aligning what you do best with what the market values enough to pay for.

TIMESTAMPS:

01:56 What Authority Means

03:37 Identity Before Titles

15:46 Podcasting as Authority Asset

19:52 Why Corporate Podcasts

24:48 Followers vs Advocates

27:31 Unlearning External Validation

29:49 Rooted Validation

36:56 Visibility Buzzword

39:42 When to Go Visible

42:31 Owned vs Earned Media

47:14 Imposter Syndrome Advice

If you're a business owner, founder, or corporate professional wondering how to build authority, grow a podcast for your business, or create owned media that builds trust at scale, this episode is your masterclass.

Connect with Sarah: @speakerboxsarah | https://speakerboxmedia.com/.

Support the show

CONNECT WITH DANIELLE:
Instagram: @daniellejmartintv
Website: https://stan.store/daniellejmartintv

ABOUT THE AUTHENTIC MEDIA PODCAST:
The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.

New episodes every Monday. Subscribe and Build your Brand with Purpose.

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From creating vision boards and completing a Daniel Fast… to pitching herself into Great Day Houston and later taking a leap of faith to join OWN’s Ready to Love, Alexis reveals what it really looks like to walk by Faith instead of fear.

Alexis “Fly” Jones is an award-winning TV producer and public relations professional with over 20 years of experience creating culture-forward storytelling, live segments, and brand-elevating content across news, entertainment, and corporate media. 

She spent eight years as a producer in a Top 8 market at CBS KHOU 11 News on Great Day Houston alongside host Deborah Duncan, sharpening a signature style that blends heart, pace, and audience-first storytelling.

In this episode, we talk about:
• Overcoming imposter syndrome
• Trusting God in seasons of transition
• How favor creates opportunities
• Leaving comfort to pursue purpose
• Building confidence without validation
• Gift vs talent explained
• Fasting for clarity and direction
• Protecting your peace, boundaries, and circle

If you’ve ever questioned whether you belong in the room… this episode is your reminder that purpose doesn’t always come with permission first.

TIMESTAMPS:
00:00 Imposter Syndrome Intro
00:21 Meet Alexis Fly Jones
01:25 How We Met
02:31 Gift Over Resume
07:10 Leaving Great Day Houston
09:33 "Ready to Love" Leap
11:04 Reality TV Behind The Scenes
12:19 60 Seconds To Fly Origin
16:12 Opportunity vs Imposter Syndrome
21:06 Build Your Own Doors
22:00 Gift vs Talent
24:11 Worth Without Earning
25:02 Finding Yourself Through Fasting
29:36 Wilderness Season To Purpose
31:49 Staying Visible Online
35:20 First Love Yourself Season
39:44 Confidence Beats Imposter Syndrome
41:26 Authenticity And Ambition
43:11 Know Your Value In Love

Connect with Alexis Fly Jones: @thealexis_fly

Support the show

CONNECT WITH DANIELLE:
Instagram: @daniellejmartintv
Website: https://stan.store/daniellejmartintv

ABOUT THE AUTHENTIC MEDIA PODCAST:
The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.

New episodes every Monday. Subscribe and Build your Brand with Purpose.

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If your content looks good but still isn’t converting…this episode is for you.

This week, we sit down with Chris Green, founder of The Visual Code, to break down why content fails to convert, even when you're posting consistently.

Chris shares how intentional storytelling, trust-building, and on-camera delivery helped scale an automotive brand from $2M to $18M, and how those same principles helped a real estate client generate over $150M in sales in just four years.

This conversation goes deeper than “content tips.”

It’s about understanding:

•  Why most entrepreneurs create without strategy 
•  The difference between a videographer and a director 
•  Why quality beats quantity 
•  How to use reciprocity to build trust before selling 
•  Why your on-camera cadence and belief matter 
•  The mistake people make relying on teleprompters 
•  How to create content that actually moves people to action 

TIMESTAMPS:

00:00 Why Content Fails

01:29 Origin of Visual Code

02:25 Scaling to 18 Million

03:49 Into Real Estate

05:34 Content That Converts

07:23 Authority and Community

11:45 Solve Real Problems

13:34 Creative Listing Hooks

16:08 Director vs Videographer

18:25 Scripts Not Teleprompters

22:36 DIY Content Mistakes

24:02 TVC Timing Value Consistency

25:07 Consistency Over Trends

25:58 Direction Is the Difference

27:20 Fix Your Lead Funnel

29:51 Show Your Face On Camera

31:58 Quality Versus Quantity

35:45 Systems Posting and Retainers

37:52 Who Is Chris Really

Connect with Chris: @directorgreen

Support the show

CONNECT WITH DANIELLE:
Instagram: @daniellejmartintv
Website: https://stan.store/daniellejmartintv

ABOUT THE AUTHENTIC MEDIA PODCAST:
The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.

New episodes every Monday. Subscribe and Build your Brand with Purpose.

Send Me a Text Message Here!

What happens when the business you built no longer feels aligned with who you’re becoming? In this episode, Precious Azuree, a Clarity Coach, leadership strategist, and AI-driven business consultant, helps entrepreneurs, nonprofits, and leaders move from confusion to clarity with intention.

Known for helping high-capacity leaders align vision, operations, leadership, and purpose, Precious shares the real reason so many women feel stuck in transition: too much noise, too many options, and an identity tied to productivity instead of purpose.

This conversation is for the entrepreneur who’s evolving. The woman is questioning her next move. The leader who feels disconnected from the version of success she once prayed for.

In this episode, we unpack:
 • Why clarity doesn’t come from doing more
 • How to navigate pivots without losing yourself
 • The difference between coaching and consulting
 • Why many women struggle when changing direction or audiences
 • How faith, data, and discernment can work together
 • The emotional side of leadership transitions and grief
 • Why proximity matters when building your next level
 • How to stop attaching your worth to productivity

About Precious Azuree:
Precious Azuree is the founder of The Clarity Coach Enterprises and co-founder of Measure, an award-winning Black woman-led nonprofit focused on eliminating social disparities through evidence-based action. She holds an Applied Generative AI specialization from Purdue University and is a certified John Maxwell Team Leadership Trainer.

If you’ve been feeling unclear, overwhelmed, or disconnected from your next season… this episode will help you reset, refocus, and move forward with intention.

TIMESTAMPS:
01:55 Why We Feel Unclear
02:50 Shifting Your Audience
04:06 Identity Beyond Output
06:20 Anchoring In Christ
07:32 Early Career Pivot
12:54 Stillness And Surrender
15:36 Leaving The Nonprofit
19:51 Feelings Wheel Tool
22:52 Stuck In The Middle
25:15 Vision As Identity
26:55 Women And Self Criticism
27:54 Meet The Clarity Coach
29:02 Brand Trinity Alignment
34:49 Coaching Vs Consulting
37:20 Grace And Hard Questions
41:10 Proximity To Your Future

Connect With Prescious on IG: @preciousazuree

Support the show

CONNECT WITH DANIELLE:
Instagram: @daniellejmartintv
Website: https://stan.store/daniellejmartintv

ABOUT THE AUTHENTIC MEDIA PODCAST:
The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.

New episodes every Monday. Subscribe and Build your Brand with Purpose.

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Novi Jones is the founder of 201 Lofthaus, a premium content studio in Houston, and she's breaking down why posting more content won't fix your inconsistent results, and what actually will.

Because the truth is, most entrepreneurs aren't struggling with consistency. 

They're struggling with clarity and structure.

They're posting and praying instead of creating content that actually converts.

In this episode, Novi reveals:

• Why "just be consistent" is terrible advice if you don't have clarity first
• The real reason talented entrepreneurs still struggle with inconsistent results (it's not talent)
• Her "3 C's" framework: Clarity, Conversations, Consistency—and why they have to happen in that order
• Why content is billboard marketing, not the actual sale (and what to do with it instead)
• The difference between a "small business" mindset and an "enterprise" mindset
• How she built a 6-figure content studio without posting daily or chasing algorithms
• How to scale past the plateau by "firing yourself" with systems and hiring strategically

TIMESTAMPS:

02:41 Cycle of Inconsistency

06:07 Scarcity vs Abundance

09:17 Systems Create Consistency

10:41 Why She Built Studio

12:05 Three Cs Framework

26:23 Authentic vs Professional

28:58 Content to Conversations

31:15 Show Up Without Burnout

33:34 Scaling Past The Plateau

34:46 Fire Yourself With Systems

38:31 Hire For Consistency

43:01 Mentors And Free Blueprints

45:47 Owning Your Superpower

53:03 Advice For The Messy Middle

54:42 Own One Clear Lane

Connect with Novi: @novijones

Book a Tour: https://201lofthaus.com/

Support the show

CONNECT WITH DANIELLE:
Instagram: @daniellejmartintv
Website: https://stan.store/daniellejmartintv

ABOUT THE AUTHENTIC MEDIA PODCAST:
The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.

New episodes every Monday. Subscribe and Build your Brand with Purpose.

Send Me a Text Message Here!

Most people are waiting for the right title and for the right opportunity. 

But what if that's the exact thing keeping you stuck?

Sierra Henry is a dynamic sports storyteller, content creator, and media professional whose work bridges the worlds of athletics, entertainment, and culture. She became the first female sports director at KTXS. She worked as an ESPN+ color analyst. She's now the Coordinator of Sports Information at Texas Southern University.

And while doing all of that? She built SportsBae, a multimedia brand connecting sports, personality, and pop culture on her own terms.

She didn't ask for permission. She didn't wait for validation. She just started building.

In this episode, she's breaking down exactly how she did it.

Here's what Sierra reveals:

• Why waiting for permission is the #1 thing keeping you from building your brand
• What it actually looks like to build before you feel ready (and why that's the only way it works)
• The truth about being the "first" in any space—and what people don't see behind the titles
• How she turned SportsBae from a concept into something real while working full-time
• What she would NOT waste time on if she were building a sports media brand today
• The one belief about breaking into sports media that's actually keeping women stuck
• What the woman watching this needs to finally realize about herself

🎯 Ready to master your on-camera presence? Join my 5-Day Camera Charisma Challenge: https://www.cameracharismachallenge.com/

TIMESTAMPS:

01:23 Telling Untold Stories

03:19 No Opportunities Create One

06:16 Motherhood Fueled Hustle

08:06 First Female Sports Director

09:44 Unseen Wins and Bias

19:29 Role Player Mindset

20:31 Collaboration and Team Power

22:04 Scaling Sports Bay

22:12 ABC Podcast Restrictions

24:51 Keeping the Sports Bay Name

28:42 Stop Over Networking

36:09 Be Yourself to Stand Out

38:23 Don't Hate or Wait

Connect with Sierra: https://www.instagram.com/sportsbae__/

Support the show

CONNECT WITH DANIELLE:
Instagram: @daniellejmartintv
Website: https://stan.store/daniellejmartintv

ABOUT THE AUTHENTIC MEDIA PODCAST:
The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.

New episodes every Monday. Subscribe and Build your Brand with Purpose.

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Your ads aren't converting because your offer is the problem, not your budget.

In this episode, Caleb Thompson is the Founder and CEO of CT Solutions. He went from chasing freelance videography gigs to helping companies scale through content and paid ads by doing one thing differently: repositioning his skills into a market-driven offer.

Caleb makes a bold argument that most entrepreneurs aren't ready to hear: Passion alone doesn't make people care. Not when audiences see thousands of ads daily, and trust is at an all-time low. The entrepreneurs winning right now aren't the most talented. They're the most valuable to the market. This episode will show you how to become that.

YOU'LL LEARN:
→ Why passion alone doesn't pay the bills (and what actually does)
→ How commoditization is changing the game for service providers
→ The positioning shift that turns your skill into a scalable offer
→ Why understanding your client's problem better than they do is your biggest competitive advantage
→ The truth about running ads on a bad offer — and how to fix the offer first

TIMESTAMPS:
03:28 Why Positioning Matters
04:31 Passion Versus Market
06:26 Finding Real Problem
08:51 Sell Outcomes Not Jargon
13:10 From AV To Video
14:57 Desperation To Mentors
16:50 Find Your ICA Fast
18:21 How Specific To Get
20:51 Coaching Without Cash
22:30 Ads Need Positioning
26:53 When To Run Ads
28:26 Trust Building FAQ Videos
30:01 Biggest Positioning Mistakes

CONNECT WITH CALEB:
Instagram: @therealcalebt

READY TO SHOW UP CONFIDENTLY ON CAMERA?
→ Join the 5-Day Camera Charisma Challenge: https://www.cameracharismachallenge.com/
→ Download the FREE Content Creation Equipment List: https://stan.store/daniellejmartintv/p/my-personal-equipment-list

Support the show

CONNECT WITH DANIELLE:
Instagram: @daniellejmartintv
Website: https://stan.store/daniellejmartintv

ABOUT THE AUTHENTIC MEDIA PODCAST:
The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.

New episodes every Monday. Subscribe and Build your Brand with Purpose.

Send Me a Text Message Here!

Most people pick one thing and stick with it.

One business. One passion. One path. But what if you didn't have to choose?

Hana Atherton is the founder of The Motorclub, a one-of-a-kind event venue set inside a showroom of classic and collector cars. But that's just one part of her story.

She's also a Licensed Master Social Worker serving children in foster care, a real estate investor flipping houses across Houston, and the Director of Philanthropy for Houston Business Women.

She's living proof that you don't have to pick just one passion. You can build businesses, serve your community, and create meaningful spaces, all at the same time.

In this episode, Hana shares:

• How she built The Motorclub inside a classic car showroom (and why the concept works)
• What it's like co-owning Retrospect Motorworks with her husband while managing multiple ventures
• How her social work background shapes the way she builds businesses and serves the community
• Why she refuses to choose between her passions—and how she balances them all
• What leading philanthropy for Houston Business Women has taught her about creating real impact

Here's the truth: You don't have to fit into one box. You can be passionate about cars, real estate, social work, and community, and build a life around all of it.

Hana's doing it, and she's breaking down exactly how.

TIMESTAMPS:

03:18 Motor Club Origin Story

04:54 Cars and Childhood Roots

06:42 Multiple Passions Mindset

07:52 Real Estate Renovation Lessons

09:45 Nonprofit Career Path

12:36 Philanthropy and Giving Back

14:52 Behind the Venue Experience

16:10 Working With Your Spouse

18:32 Turning Passion Into Business

18:58 Multi Passion Careers

20:41 Managing The Chaos

21:45 Self-Care That Works

24:19 Reset Your Environment

28:13 Lists Time Blocking

29:18 Networking For Visibility

Connect with Hana on IG: @hana.atherton

🎯 Ready to master your on-camera presence? https://www.cameracharismachallenge.com/

📧 Download my FREE Content Creation Equipment List: https://stan.store/daniellejmartintv/p/my-personal-equipment-list

Support the show

CONNECT WITH DANIELLE:
Instagram: @daniellejmartintv
Website: https://stan.store/daniellejmartintv

ABOUT THE AUTHENTIC MEDIA PODCAST:
The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.

New episodes every Monday. Subscribe and Build your Brand with Purpose.

Send Me a Text Message Here!

You think event planning is just about making things look pretty, but what if that's not what makes an event actually work?

Ema Poi isn't your typical event curator. She spent over a decade in customer experience analytics and telecom strategy before founding Emaculate Conceptions, bringing all that data-driven thinking into how she designs experiences.

This isn't about aesthetics. It's about strategy, intentionality, and creating moments that leave a lasting impact.

In this episode, Ema breaks down:

• Why data and analytics make events more effective (not just prettier)
• How she transitioned from telecom strategy to event curation
• The power of networking and being in rooms you need to be in to expand
• The difference between planning an event and designing an experience
• How she balances running her firm with serving on prestigious Houston boards
• Why most people are missing the strategy behind high-impact events

Ema serves on the boards of Houston Business Women and Texas Young Professionals, and holds a foundational role as the Event Director for The Standard. 

Whether she’s strategizing engagement or designing a large-scale event, Ema’s work is always "Ema-ginative" by concept and perfectly executed by design. 

TIMESTAMPS:

05:52 How Her Event Business Began

11:30 Perfection Standards and Faith

17:53 Networking and Being in Rooms

25:36 From Sales to CX Analytics

27:34 Reading Pain Points to Sell

29:58 Why Customer Experience Slips

31:01 Client First Mindset

31:48 Customer Experience Wins

33:08 Ritz Carlton Standards

34:13 Event Planning Process

36:19 Designing Event Flow

39:19 Feedback Over Pretty

42:30 Collaboration And Transparency

Connect with Ema Poi: @poi.fectlyposh @emaculate.conceptions

🎯 Ready to master your on-camera presence? Join my 5-Day Camera Charisma Challenge.

📧 Download my FREE Content Creation Equipment List.

Support the show

CONNECT WITH DANIELLE:
Instagram: @daniellejmartintv
Website: https://stan.store/daniellejmartintv

ABOUT THE AUTHENTIC MEDIA PODCAST:
The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.

New episodes every Monday. Subscribe and Build your Brand with Purpose.