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Are ads worth it?

In this episode of the Authentic Media Podcast, Danielle J. Martin sits down with Alissa Menke of Cohort Digital to unpack the real benefits of running paid ads. 

From Facebook and LinkedIn to YouTube and Google search, Alissa explains how ads can guarantee visibility, provide data you can actually use, and help you grow without wasting your energy on aimless posting.

You’ll learn:
- Why paid ads beat guesswork every time
- The difference between awareness campaigns vs. conversion campaigns
- How to decide if your business is ready for ads
- The organic + paid strategy that actually works

If you’ve ever wondered how to take your content further and put it in front of the right people, this episode is for you.

#PaidAds #AuthenticMediaPodcast #MarketingStrategy

Support the show

RESOURCES & LINKS:

• Watch the episode on our Youtube Channel.
• Leave A Review: If you liked what you heard, share your top takeaways and leave us a review!
• Follow on Instagram: @AuthenticMediaPodcast

Stay connected with Danielle J. Martin:
Instagram- @DanielleJMartinTV
TikTok- @DanielleJMartinTV
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In this episode of the Authentic Media Podcast, I sit down with Matt Pivarnik, former CEO of the Greater Topeka Partnership. We recorded this conversation while he was transitioning out of Topeka and into a new role in Myrtle Beach. Even though we’re airing it later than planned, his reflections on leadership, community, and legacy are as timely as ever.

Matt opens up about:

•  The bittersweet process of leaving Topeka after nearly a decade of impact
• What it really takes to shift a city’s brand and mindset
• The power of radical collaboration and building the Greater Topeka Partnership
• Why metrics like poverty reduction matter more than recognition
• His vision for the next generation of leaders

If you’re an entrepreneur, a leader, or someone passionate about building a lasting impact where you live, this episode is for you.

Subscribe to the channel for more faith-driven conversations on branding, leadership, and purpose.

#AuthenticMediaPodcast #Leadership #CommunityImpact #Topeka #BrandWithPurpose

Support the show

RESOURCES & LINKS:

• Watch the episode on our Youtube Channel.
• Leave A Review: If you liked what you heard, share your top takeaways and leave us a review!
• Follow on Instagram: @AuthenticMediaPodcast

Stay connected with Danielle J. Martin:
Instagram- @DanielleJMartinTV
TikTok- @DanielleJMartinTV
Facebook - Danielle J. Martin

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Whether you’re a startup entrepreneur or a business owner considering a rebrand, this episode will give you practical strategies for building a lasting brand.

In this episode, Danielle J. Martin sits down with Cody Foster, Co-Founder of Advisors Excel, to unpack the timeless principles of building a brand with purpose, values, and authenticity.

Cody shares powerful insights on:
✅ Why doing what you say you’ll do is the true foundation of any brand
✅ How to balance personal branding with building businesses that serve communities
✅ The right (and wrong) time to rebrand
✅ Scaling a business while staying true to your core values
✅ Why excellence and consistency are non-negotiable

From real estate and restaurants to community development and financial marketing, Cody has built an empire rooted in Faith, hard work, and service. This conversation will challenge you to think bigger about your brand, your business, and your legacy.

Check out Cody's Podcast here: https://www.youtube.com/ ⁨@thebusinessofadvicepodcast3819⁩  

Support the show

RESOURCES & LINKS:

• Watch the episode on our Youtube Channel.
• Leave A Review: If you liked what you heard, share your top takeaways and leave us a review!
• Follow on Instagram: @AuthenticMediaPodcast

Stay connected with Danielle J. Martin:
Instagram- @DanielleJMartinTV
TikTok- @DanielleJMartinTV
Facebook - Danielle J. Martin

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If you’ve ever felt disconnected from your brand, pressured to compromise your values, or unsure how to stand out in a crowded space, this episode is for you!

What if the biggest branding strategy in 2025 isn’t about algorithms or aesthetics, but about Obedience? 

In this episode, Danielle J. Martin gets real about why obedience is the ultimate branding advantage and how aligning with your values can transform not just your business, but your life.

We discuss the following:

• Why negotiating your values to “fit in” leads to burnout.
• How obedience opens doors, grants access, and positions you for opportunities only you can walk into.
• The difference between followers vs. authority in today’s noisy, AI-driven branding landscape.
• Practical ways to build an authentic brand that reflects your story, style, and strategy.
• Danielle’s personal testimony of surrender, rebranding, and walking boldly in faith.

Stay connected with Danielle:

• Instagram: @daniellejmartin
• Learn more about Authentic Media: https://daniellejmartin.com/authentic-media/

Support the show

RESOURCES & LINKS:

• Watch the episode on our Youtube Channel.
• Leave A Review: If you liked what you heard, share your top takeaways and leave us a review!
• Follow on Instagram: @AuthenticMediaPodcast

Stay connected with Danielle J. Martin:
Instagram- @DanielleJMartinTV
TikTok- @DanielleJMartinTV
Facebook - Danielle J. Martin

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Welcome to Season 2 of the Authentic Media Podcast, where Story, Style, and Strategy meet Purpose.

We’re stepping into this new season with deeper conversations, purposeful storytelling, and practical strategies to help you brand with intention and live in alignment with who you’re called to be.

New episodes will be released in the following days, so subscribe, hit the bell, and join me on this journey of branding with Purpose!

Listen on Apple: https://podcasts.apple.com/us/podcast/authentic-media-podcast/id1558719454

Listen on Spotify: https://open.spotify.com/show/5epOVwzJs5ikVuIqzxY0L3

Follow on Instagram: @authenticmediapodcast     

Support the show

RESOURCES & LINKS:

• Watch the episode on our Youtube Channel.
• Leave A Review: If you liked what you heard, share your top takeaways and leave us a review!
• Follow on Instagram: @AuthenticMediaPodcast

Stay connected with Danielle J. Martin:
Instagram- @DanielleJMartinTV
TikTok- @DanielleJMartinTV
Facebook - Danielle J. Martin

Send Me a Text Message Here!

Ever wondered how to build a podcast that’s real, raw, AND ridiculously funny? In this episode, I sit down with my good friends Caleb and Levi, the creators of the That’s How You Feel podcast — and let’s just say, things get hilariously real REAL fast. 😂

From going viral over a conversation about kiwis (yes, kiwis) to navigating harsh internet comments, Caleb and Levi open up about: 

• How to start a podcast without all the fancy equipment
• Why authenticity is scary but powerful 
• What it’s like to grow a show from scratch
• The worst (and wildest) internet comments they’ve received
• Creating content that’s relevant without losing yourself in trends

We talk about building your brand your way, finding your voice, handling criticism, and why sometimes the smallest moments (like a Costco trip!) become the biggest stories. If you’re a creator, podcaster, or someone who’s just trying to be bold and show up as yourself — this one’s for you.

👀 Plus, Caleb reveals why he really wants to be famous (spoiler: it's the money 😂), Levi drops wisdom about grief and growth, and we all agree that confidence is key—even when you’re wearing questionable jeans.

🎧 Tune in. Laugh with us. Learn from us. And be reminded that your voice matters.

👇 WATCH NOW and don’t forget to: 💬 Drop a comment with your favorite moment

📌 Need a photoshoot that tells your story?
Click the link in the description to book your branded shoot with Danielle J. Martin!

#PodcastTips #AuthenticBranding #StartAPodcast #ContentCreation #FaithBasedBrand #RealTalk #ThatsHowYouFeelPodcast #AuthenticMediaPodcast #BlackPodcasters #FunnyPodcast

Support the show

RESOURCES & LINKS:

• Watch the episode on our Youtube Channel.
• Leave A Review: If you liked what you heard, share your top takeaways and leave us a review!
• Follow on Instagram: @AuthenticMediaPodcast

Stay connected with Danielle J. Martin:
Instagram- @DanielleJMartinTV
TikTok- @DanielleJMartinTV
Facebook - Danielle J. Martin

Send Me a Text Message Here!

When it comes to growing a brand, what’s the difference between PR and marketing? If you’re a business owner, entrepreneur, or creator looking to build your brand and get your story out there, this episode is for you!

This week, we’re sitting down with India Yarbrough, a powerhouse in the PR world and founder of Local Lens PR, Topeka’s first PR agency. India breaks down the difference between branding, marketing, and PR—how they work together, and why public relations is the missing piece many business owners overlook.

We dive into:

•  How PR helps you build trust and credibility
• Why branding is your foundation before PR can even begin
• The importance of relationships in public relations
• How PR amplifies your brand voice and gets your story in front of the right people
• India’s inspiring journey to launching her own PR agency (and the breakthrough moment that changed everything)

This episode is powerful, emotional, and packed with gems to help you understand the role PR plays in growing your brand authentically.

💬 What was your biggest takeaway? Drop a comment below!

📌 Want to connect with India?
📩 Work with India

🎥 More from Authentic Media:
💡 Brand Identity & Strategy Sessions – Learn More
📸 Personal Brand Photoshoots – Book Here
📖 Personal Brand Workbook (Coming Soon!) – Join the Waitlist

If you haven’t already, subscribe to our channel for more episodes on branding, media, and entrepreneurship! 🎙✨

#PublicRelations #MarketingVsPR #Branding #Entrepreneurship #AuthenticMediaPodcast

Support the show

RESOURCES & LINKS:

• Watch the episode on our Youtube Channel.
• Leave A Review: If you liked what you heard, share your top takeaways and leave us a review!
• Follow on Instagram: @AuthenticMediaPodcast

Stay connected with Danielle J. Martin:
Instagram- @DanielleJMartinTV
TikTok- @DanielleJMartinTV
Facebook - Danielle J. Martin

Send Me a Text Message Here!

The Algorithm is Changing. Are You Ready?

This week on The Authentic Media Podcast, we’re diving deep into the power of personal branding and why it’s the new currency in today’s digital landscape. 

I’m joined by my good friend Wesley Collins, co-founder and creative director of IPG Media Co., to talk about the shifts in branding, marketing, and social media—and how you can leverage them to build a brand that stands out and connects with your audience.

One Major Takeaway?
"You’re just ONE video, ONE interaction, or ONE connection away from a life-changing opportunity."

Watch now to learn how to position yourself for success!

📩 Need Help with Your Brand?
Want to take your brand to the next level? Let’s work together! 🚀

Chapters

0:00 - Intro
3:27 - Wesley’s Origin Story
5:29 - Branding is the New Currency
11:24 - Why are Businesses BAD at Social Media?
12:52 - Where to start with Personal Branding
15:53 - Why should we Share our Struggle?
20:01 - Authentic Networking
25:32 - Personal Branding Bundle
26:14 - Branding vs. Marketing
29:21 - Running Successful Ads
34:43 - Tech Resources for Entrepreneurs
39:28 - IPG Media Co
45:45 - Closing Thoughts

Support the show

RESOURCES & LINKS:

• Watch the episode on our Youtube Channel.
• Leave A Review: If you liked what you heard, share your top takeaways and leave us a review!
• Follow on Instagram: @AuthenticMediaPodcast

Stay connected with Danielle J. Martin:
Instagram- @DanielleJMartinTV
TikTok- @DanielleJMartinTV
Facebook - Danielle J. Martin

Send Me a Text Message Here!

Ever wondered what truly separates branding from marketing?

In this episode of the Authentic Media Podcast, I dive deep into the differences between branding and marketing—two sides of the same coin that every entrepreneur, business owner, and organization must understand. Discover why branding is all about showcasing who you are—your values, mission, and identity—while marketing is focused on promoting what you do and driving action.

If you’re ready to transform your approach and ensure your brand truly reflects who you are, this episode is a must-watch. Drop your thoughts and key takeaways in the comments below—I'd love to hear which point resonated with you the most!

CHAPTERS:

0:00 - Intro
3:05 - Word of the Day
7:09 - Branding vs. Marketing
8:53 - Branding is Your DNA
10:59 - Marketing is Promotion of Identity
14:28 - Branding is Long-Term, Marketing is Short-Term
24:46 - Personal Branding Bundle
25:59 - Branding Builds Trust, Marketing Drives Action
30:35 - Branding Influences Marketing, Marketing Can’t Build A Brand

Register for The Entrepreneur’s Edge Virtual Event.

Support the show

RESOURCES & LINKS:

• Watch the episode on our Youtube Channel.
• Leave A Review: If you liked what you heard, share your top takeaways and leave us a review!
• Follow on Instagram: @AuthenticMediaPodcast

Stay connected with Danielle J. Martin:
Instagram- @DanielleJMartinTV
TikTok- @DanielleJMartinTV
Facebook - Danielle J. Martin

Send Me a Text Message Here!

What does it truly mean to walk in your purpose and lead with authenticity? 

To honor Black History Month, we sit down with the Greats. 

Dr. Tiffany Anderson is the first African American female superintendent in Kansas and she shares her inspiring journey, the power of being the "first," and why authenticity is essential for leadership.

From walking the Oscars red carpet in her signature white sneakers to building a legacy of servant leadership, Dr. Anderson reminds us: "Be who you are. Don't change to fit someone else's mold."

So, how can you embrace your authenticity to build a brand and legacy that lasts? You'll love every second of this episode, Tune in now and join the conversation!

Don’t forget to like, comment, and subscribe for more authentic conversations.

Learn more about Dr. Tiffany Anderson here.

Grab Dr. Anderson's book.

Support the show

RESOURCES & LINKS:

• Watch the episode on our Youtube Channel.
• Leave A Review: If you liked what you heard, share your top takeaways and leave us a review!
• Follow on Instagram: @AuthenticMediaPodcast

Stay connected with Danielle J. Martin:
Instagram- @DanielleJMartinTV
TikTok- @DanielleJMartinTV
Facebook - Danielle J. Martin