Authentic Media Podcast

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Most people pick one thing and stick with it.

One business. One passion. One path. But what if you didn't have to choose?

Hana Atherton is the founder of The Motorclub, a one-of-a-kind event venue set inside a showroom of classic and collector cars. But that's just one part of her story.

She's also a Licensed Master Social Worker serving children in foster care, a real estate investor flipping houses across Houston, and the Director of Philanthropy for Houston Business Women.

She's living proof that you don't have to pick just one passion. You can build businesses, serve your community, and create meaningful spaces, all at the same time.

In this episode, Hana shares:

• How she built The Motorclub inside a classic car showroom (and why the concept works)
• What it's like co-owning Retrospect Motorworks with her husband while managing multiple ventures
• How her social work background shapes the way she builds businesses and serves the community
• Why she refuses to choose between her passions—and how she balances them all
• What leading philanthropy for Houston Business Women has taught her about creating real impact

Here's the truth: You don't have to fit into one box. You can be passionate about cars, real estate, social work, and community, and build a life around all of it.

Hana's doing it, and she's breaking down exactly how.

TIMESTAMPS:

03:18 Motor Club Origin Story

04:54 Cars and Childhood Roots

06:42 Multiple Passions Mindset

07:52 Real Estate Renovation Lessons

09:45 Nonprofit Career Path

12:36 Philanthropy and Giving Back

14:52 Behind the Venue Experience

16:10 Working With Your Spouse

18:32 Turning Passion Into Business

18:58 Multi Passion Careers

20:41 Managing The Chaos

21:45 Self-Care That Works

24:19 Reset Your Environment

28:13 Lists Time Blocking

29:18 Networking For Visibility

Connect with Hana on IG: @hana.atherton

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CONNECT WITH DANIELLE:
Instagram: @daniellejmartintv
Website: https://stan.store/daniellejmartintv

ABOUT THE AUTHENTIC MEDIA PODCAST:
The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.

New episodes every Monday. Subscribe and Build your Brand with Purpose.

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You think event planning is just about making things look pretty, but what if that's not what makes an event actually work?

Ema Poi isn't your typical event curator. She spent over a decade in customer experience analytics and telecom strategy before founding Emaculate Conceptions, bringing all that data-driven thinking into how she designs experiences.

This isn't about aesthetics. It's about strategy, intentionality, and creating moments that leave a lasting impact.

In this episode, Ema breaks down:

• Why data and analytics make events more effective (not just prettier)
• How she transitioned from telecom strategy to event curation
• The power of networking and being in rooms you need to be in to expand
• The difference between planning an event and designing an experience
• How she balances running her firm with serving on prestigious Houston boards
• Why most people are missing the strategy behind high-impact events

Ema serves on the boards of Houston Business Women and Texas Young Professionals, and holds a foundational role as the Event Director for The Standard. 

Whether she’s strategizing engagement or designing a large-scale event, Ema’s work is always "Ema-ginative" by concept and perfectly executed by design. 

TIMESTAMPS:

05:52 How Her Event Business Began

11:30 Perfection Standards and Faith

17:53 Networking and Being in Rooms

25:36 From Sales to CX Analytics

27:34 Reading Pain Points to Sell

29:58 Why Customer Experience Slips

31:01 Client First Mindset

31:48 Customer Experience Wins

33:08 Ritz Carlton Standards

34:13 Event Planning Process

36:19 Designing Event Flow

39:19 Feedback Over Pretty

42:30 Collaboration And Transparency

Connect with Ema Poi: @poi.fectlyposh @emaculate.conceptions

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CONNECT WITH DANIELLE:
Instagram: @daniellejmartintv
Website: https://stan.store/daniellejmartintv

ABOUT THE AUTHENTIC MEDIA PODCAST:
The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.

New episodes every Monday. Subscribe and Build your Brand with Purpose.

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Everyone says TV is dead. Social media is king. Traditional news doesn't matter anymore. Nobody's watching. But what if that's not the whole story?

With 19 years in broadcast media, in this episode, Erica Simon, Emmy Award-winning anchor at ABC13 in Houston, breaks down what's really happening in the news industry and what it means for anyone building a brand, a business, or a media presence today.

Erica has been inside one of the most-watched local news stations in the country for nearly two decades. She knows what audiences actually want, what content creators get wrong about traditional media, and why showing up authentically on camera is still the most powerful thing you can do for your brand.

YOU'LL LEARN:
→ Why TV news is not dying — and what the data actually shows
→ What 19 years as a broadcast anchor taught Erica about commanding attention on camera
→ The biggest mistake entrepreneurs make when they try to get media coverage
→ How to build a personal brand that gets you taken seriously by journalists and producers
→ What traditional media and social media have in common (and where most people miss it)

TIMESTAMPS:
04:10 Credibility And Sources
06:46 AI And Fake Content
08:43 Called To Stay In News
13:10 Faith And Purpose
18:35 Covering Tragedy On Air
22:18 Unexpected Emmy Win
27:08 What’s Next at 40
27:55 God’s Timing in Career
28:54 Postpartum Anxiety Triggers
31:56 Speaking Up and Boundaries
37:36 Advice for Aspiring Journalists
42:55 Credibility and Social Media
45:30 Balance and Self Care

CONNECT WITH ERICA:
Instagram: @ericasimonabc13
ABC13 Houston: abc13.com

READY TO SHOW UP CONFIDENTLY ON CAMERA?
→ Join the FREE 5-Day Camera Charisma Challenge: https://www.cameracharismachallenge.com/
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#TVNews #BroadcastMedia #PersonalBranding #WomenInMedia #EricaSimon #ABC13 #EmmyAward #ContentCreation #MediaCoach #WomenEntrepreneurs #OnCameraConfidence #AuthenticMediaPodcast #HoustonMedia

Support the show

CONNECT WITH DANIELLE:
Instagram: @daniellejmartintv
Website: https://stan.store/daniellejmartintv

ABOUT THE AUTHENTIC MEDIA PODCAST:
The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.

New episodes every Monday. Subscribe and Build your Brand with Purpose.

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If you've been playing small with what God gave you, this episode is your conviction and your confirmation.

Ayisha Nicole is a Dallas-based Wardrobe Stylist, Consultant, and Content Creator known for her transformative approach to personal style. She is passionate about empowering individuals to step into the fullest expression of themselves, using style as a tool to unlock confidence and authenticity from within.

This conversation goes beyond fashion. It's about Purpose, Identity, and the moment you stop treating your gift like a hobby and start taking it seriously as an assignment.

In this episode, we discuss: 

• Why your gift is not optional 
• The difference between using your gift and honoring it 
• What happens when faith and visibility intersect 
• How Ayisha helps clients align their style with their identity
• Different ways to work with Ayisha

TIMESTAMPS:
01:15 Image and Presence
03:55 Rooted Identity and Confidence
07:48 Finding Yourself Again
10:46 Faith and Your Why
12:35 Zero Dollars to Breakthrough
17:31 How Her Styling Works
21:20 Style as Self Care
24:03 Where Her Fashion Began
27:18 Content Consistency Systems
29:06 Faith Driven Posting Mindset
33:48 Show Up For Your Purpose
47:44 Work With Aisha Nicole
50:13 Styling Packages Explained

Connect with Ayisha here: @_ayishanicole | https://www.ayishanicoleofficial.com/

Connect with Danielle: @daniellejmartintv

Support the show

CONNECT WITH DANIELLE:
Instagram: @daniellejmartintv
Website: https://stan.store/daniellejmartintv

ABOUT THE AUTHENTIC MEDIA PODCAST:
The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.

New episodes every Monday. Subscribe and Build your Brand with Purpose.

Send Me a Text Message Here!

If you've spent money on paid ads and wondered why they're not working — this episode will tell you exactly why, and what to fix first.

In this episode, Jessica Martin-Howell is the founder of ELEVATE x Marketing and Executive Director of Houston Business Women. Jessica breaks down the foundation every business owner must build before running a single dollar in paid ads.

Most entrepreneurs skip straight to advertising before their brand, content, and offer are ready to convert. Jessica explains why that's the most expensive mistake you can make — and what to do instead.

YOU'LL LEARN:
→ The #1 reason most paid ads fail (and it has nothing to do with your budget)
→ Why posting every day can actually hurt your reach — and what to do instead
→ The truth about email lists vs. social media: which one actually converts to paying clients
→ How to build brand presence authentically so that when you're ready for ads, they work
→ The exact foundation to build before you spend another dollar on advertising

TIMESTAMPS:

04:40 Visibility As Next Step

05:09 Biggest Digital Mistake

06:07 What Digital Marketing Is

07:11 Startup Vs Mid Size Plans

08:58 Organic Content On Budget

09:42 Posting Frequency Myth

10:27 Followers Vs Quality

11:32 Own Your Platform

14:26 Funnels And Content Phases

17:33 Organic Vs Paid Ads

21:42 How Elevate Began

26:05 Agency Leadership Edge

27:21 Houston Businesswoman Community

30:28 Networking for the Hesitant

CONNECT WITH JESSICA:
Instagram: @jessicamartinhowell

READY TO SHOW UP ON CAMERA AND BUILD YOUR BRAND?
→ Join the FREE 5-Day Camera Charisma Challenge: https://www.cameracharismachallenge.com/
→ Download the FREE Content Creation Equipment List: https://stan.store/daniellejmartintv/p/my-personal-equipment-list

#PaidAds #DigitalMarketing #MarketingStrategy #WomenEntrepreneurs #PersonalBranding #ContentMarketing #EmailMarketing #SocialMediaStrategy #WomenInBusiness #BrandBuilding #MediaCoach #AuthenticMediaPodcast #MarketingForEntrepreneurs

Support the show

CONNECT WITH DANIELLE:
Instagram: @daniellejmartintv
Website: https://stan.store/daniellejmartintv

ABOUT THE AUTHENTIC MEDIA PODCAST:
The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.

New episodes every Monday. Subscribe and Build your Brand with Purpose.

Send Me a Text Message Here!

In this episode, former FOX and NBC news anchor Brianna Dahlquist breaks down what PR actually is (hint: it's not press releases), how to position yourself for media attention without looking desperate/

After 8 years in the news industry, Brianna knows what the media actually want, and what makes them hit delete on your pitch in 3 seconds.

Brianna is the Founder & CEO of Agency 28 PR, where she helps nonprofits, athletes, and purpose-driven brands craft stories the media can't ignore.

Here's what you'll learn:

• Why "branding" and "PR" are NOT the same (and how confusing them costs you opportunities)
• The #1 reason reporters ignore your pitches (and who you should actually be emailing)
• What makes a story "newsworthy" vs. just... noise
• Why most entrepreneurs are one professional headshot away from being taken seriously

The truth? Your story is sitting there. You just don't know how to tell it yet.

This conversation will change that.

TIMESTAMPS:

02:16 Newsroom Roots

03:39 Branding + Marketing+ PR Defined

08:21 Leaving The News

11:31 Ladder Traps

13:24 Permission To Pivot

15:04 Behind The Pivot

23:11 Order Over Chaos

24:42 Social Media Presence

24:46 Start With Identity

26:32 Perfection Trap

28:06 AI Without Losing Voice

29:30 Pitching The Right People

31:11 Make It Newsworthy

33:19 PR Readiness Checklist

42:25 Faith Fueled Excellence

47:14 Clarity Stillness Worship

Connect with Brianna here: @briannadahlquist | https://agency28pr.com/

🎯 Ready to master your on-camera presence? https://www.cameracharismachallenge.com/

Support the show

CONNECT WITH DANIELLE:
Instagram: @daniellejmartintv
Website: https://stan.store/daniellejmartintv

ABOUT THE AUTHENTIC MEDIA PODCAST:
The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.

New episodes every Monday. Subscribe and Build your Brand with Purpose.

Send Me a Text Message Here!

At 25, JaLeah Davis became the youngest person in the country to own a television station. Before you say that's impossible — she already did it.

In this episode, JaLeah Davis — Forbes 30 Under 30 honoree, founder of Eyeconic Television (Channel 15, Houston), and film director behind the powerful new film House of Brown, shares about what it actually takes to build a media empire from nothing but vision and faith.

JaLeah doesn't talk theory. She talks from a résumé that includes going from employee to VP at 22 and TV station owner at 25, reaching 3.2 million viewers on a fully antenna-based network.

YOU'LL LEARN:
→ Why overthinking kills more dreams than failure ever will
→ How to get comfortable being uncomfortable (and why that's the only real path forward)
→ The step-by-step journey from employee to VP to TV station owner — by 25
→ How to use faith as a business strategy, not just a mindset
→ What most aspiring media entrepreneurs get wrong before they even start

TIMESTAMPS:
TIMESTAMPS:
04:01 Why Start a TV Station
04:40 Learning Every Role
07:02 Leaving to Build Legacy
09:10 The Station for Sale Moment
13:37 Check Written on the Spot
25:11 Comfort Is the Enemy
25:41 Studio Robbery Lesson
26:37 Restitution After Theft
28:00 Burglary Breaks Lease
29:25 Forbes Call Comeback
32:19 Building Credibility Teams
34:52 Relationships Over Transactions
40:04 Iconic Collective Agency

CONNECT WITH JALEAH:
Instagram: @Mediaeyecon | @EyeconicStudio
Visit Eyeconic Studio: 6115 Skyline Dr., Houston, TX 77057

READY TO BUILD YOUR BRAND ON CAMERA?
→ Join the FREE 5-Day Camera Charisma Challenge: https://www.cameracharismachallenge.com/

Support the show

CONNECT WITH DANIELLE:
Instagram: @daniellejmartintv
Website: https://stan.store/daniellejmartintv

ABOUT THE AUTHENTIC MEDIA PODCAST:
The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.

New episodes every Monday. Subscribe and Build your Brand with Purpose.

Send Me a Text Message Here!

Is your brand a reflection of your calling, or just what you think people want to see? 

In this episode, Abrielle Laurent breaks down exactly how to build a luxury brand that positions you as the expert, even if you're still figuring out what your "thing" is. Your brand isn't colors and logos, it's the foundation everything else sits on.

In this episode of the Authentic Media Podcast, Abrielle Laurent shares how she went from assistant principal to creative director and founder of A. Laurent Creative Co. and Eden Eleven, and how she helps entrepreneurs move from visibility to legacy through her signature branding methodology. Abrielle also serves as Director of Marketing for the Houston Business Women team.

YOU'LL LEARN:

• The #1 mistake women entrepreneurs make with their brand (and why it's not what you think)
• What branding actually is and why it's deeper than colors, logos, and fonts
• How to tap into your creative genius and highest potential before you touch Canva
• How to find the why behind your business and why that matters more than your offer

TIMESTAMPS:

00:44 What Luxury Branding Means

06:01 From Planner To Brand Strategy

08:30 Common Branding Mistakes

10:31 Branding Vs Marketing Explained

11:35 Finding Your Creative Genius

15:50 DIY Branding On A Budget

17:43 Signs You Outgrew Your Brand

21:00 Showing Up Authentically Online

23:13 Luxury Branding Defined

24:49 Four Phases Framework

29:47 Motherhood And Resilience

35:02 Belief Statements And Action

41:24 Branding Start With Your Why

CONNECT WITH ABRIELLE

Instagram: @a.laurentcreative.co

Connect with Danielle on IG: ‪@DanielleJMartin‬

🎯 Ready to master your on-camera presence?
Join my 5-Day Camera Charisma Challenge: https://brand.daniellejmartin.com/home-page-8404

Support the show

CONNECT WITH DANIELLE:
Instagram: @daniellejmartintv
Website: https://stan.store/daniellejmartintv

ABOUT THE AUTHENTIC MEDIA PODCAST:
The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.

New episodes every Monday. Subscribe and Build your Brand with Purpose.

Send Me a Text Message Here!

In this episode, Carli LeBlanc breaks down exactly how to build a content strategy that turns viewers into paying clients, even if you're still working your 9-to-5.

In this episode of the Authentic Media Podcast, Carli LeBlanc shares how she went from biochemistry grad to CEO of CD Creative Co. and Co-Founder of Batched, and how she helps women entrepreneurs create strategic content, not just pretty.

You'll learn:
- The #1 mistake women entrepreneurs make with their content (and why talking to everyone means reaching no one)
- The real difference between strategic content creation and just posting on social media
- How to show up confidently on camera without scripts, without perfection, and without losing yourself to AI
- Why you don't have to be full-time to build a successful business
- When to start charging for your time and how to stop giving it away for free

TIMESTAMPS:
03:28 Pre Med Origin Story
03:36 Losing Her Father
05:54 From Medicine To Media
07:55 Pivoting For Family
14:25 Content That Converts
16:32 Strategy Vs Posting
19:10 Common Audience Mistake
20:55 Talking Head Coaching
23:01 Why Faceless Fails
24:54 Balance And Outsourcing
26:57 Time Blocking Routine
28:30 Outsourcing Low Energy Tasks
32:02 Find Your Best Platform
39:59 Charging For Discovery Calls
44:47 Kingdom Mindset On Pricing

Connect with Carli on IG:  @cd.creativeco
Learn more about Batched here.

Connect with Danielle on IG:  @DanielleJMartintv

🎯 Ready to master your on-camera presence? Join my 5-Day Camera Charisma Challenge.

Support the show

CONNECT WITH DANIELLE:
Instagram: @daniellejmartintv
Website: https://stan.store/daniellejmartintv

ABOUT THE AUTHENTIC MEDIA PODCAST:
The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.

New episodes every Monday. Subscribe and Build your Brand with Purpose.

Send Me a Text Message Here!

First episode drops Monday, February 16. Subscribe now so you don't miss it. 🎙

Season 3 of the Authentic Media Podcast is here, and this season is all about Alignment. 

Real women. Real strategy. Real impact beyond the scroll. Every guest this season has one thing in common: they stopped hiding and started leading.

If you're a creator or a business owner who's ready to stop overthinking, stop doing everything at once, and start showing up with clarity and confidence, this season was made for you.

Support the show

CONNECT WITH DANIELLE:
Instagram: @daniellejmartintv
Website: https://stan.store/daniellejmartintv

ABOUT THE AUTHENTIC MEDIA PODCAST:
The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.

New episodes every Monday. Subscribe and Build your Brand with Purpose.