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The Algorithm is Changing. Are You Ready?

This week on The Authentic Media Podcast, we’re diving deep into the power of personal branding and why it’s the new currency in today’s digital landscape. 

I’m joined by my good friend Wesley Collins, co-founder and creative director of IPG Media Co., to talk about the shifts in branding, marketing, and social media—and how you can leverage them to build a brand that stands out and connects with your audience.

One Major Takeaway?
"You’re just ONE video, ONE interaction, or ONE connection away from a life-changing opportunity."

Watch now to learn how to position yourself for success!

📩 Need Help with Your Brand?
Want to take your brand to the next level? Let’s work together! 🚀

Chapters

0:00 - Intro
3:27 - Wesley’s Origin Story
5:29 - Branding is the New Currency
11:24 - Why are Businesses BAD at Social Media?
12:52 - Where to start with Personal Branding
15:53 - Why should we Share our Struggle?
20:01 - Authentic Networking
25:32 - Personal Branding Bundle
26:14 - Branding vs. Marketing
29:21 - Running Successful Ads
34:43 - Tech Resources for Entrepreneurs
39:28 - IPG Media Co
45:45 - Closing Thoughts

Support the show

CONNECT WITH DANIELLE:
Instagram: @daniellejmartintv
Website: https://stan.store/daniellejmartintv

ABOUT THE AUTHENTIC MEDIA PODCAST:
The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.

New episodes every Monday. Subscribe and Build your Brand with Purpose.

Send Me a Text Message Here!

Ever wondered what truly separates branding from marketing?

In this episode of the Authentic Media Podcast, I dive deep into the differences between branding and marketing—two sides of the same coin that every entrepreneur, business owner, and organization must understand. Discover why branding is all about showcasing who you are—your values, mission, and identity—while marketing is focused on promoting what you do and driving action.

If you’re ready to transform your approach and ensure your brand truly reflects who you are, this episode is a must-watch. Drop your thoughts and key takeaways in the comments below—I'd love to hear which point resonated with you the most!

CHAPTERS:

0:00 - Intro
3:05 - Word of the Day
7:09 - Branding vs. Marketing
8:53 - Branding is Your DNA
10:59 - Marketing is Promotion of Identity
14:28 - Branding is Long-Term, Marketing is Short-Term
24:46 - Personal Branding Bundle
25:59 - Branding Builds Trust, Marketing Drives Action
30:35 - Branding Influences Marketing, Marketing Can’t Build A Brand

Register for The Entrepreneur’s Edge Virtual Event.

Support the show

CONNECT WITH DANIELLE:
Instagram: @daniellejmartintv
Website: https://stan.store/daniellejmartintv

ABOUT THE AUTHENTIC MEDIA PODCAST:
The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.

New episodes every Monday. Subscribe and Build your Brand with Purpose.

Send Me a Text Message Here!

What does it truly mean to walk in your purpose and lead with authenticity? 

To honor Black History Month, we sit down with the Greats. 

Dr. Tiffany Anderson is the first African American female superintendent in Kansas and she shares her inspiring journey, the power of being the "first," and why authenticity is essential for leadership.

From walking the Oscars red carpet in her signature white sneakers to building a legacy of servant leadership, Dr. Anderson reminds us: "Be who you are. Don't change to fit someone else's mold."

So, how can you embrace your authenticity to build a brand and legacy that lasts? You'll love every second of this episode, Tune in now and join the conversation!

Don’t forget to like, comment, and subscribe for more authentic conversations.

Learn more about Dr. Tiffany Anderson here.

Grab Dr. Anderson's book.

Support the show

CONNECT WITH DANIELLE:
Instagram: @daniellejmartintv
Website: https://stan.store/daniellejmartintv

ABOUT THE AUTHENTIC MEDIA PODCAST:
The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.

New episodes every Monday. Subscribe and Build your Brand with Purpose.

Send Me a Text Message Here!

In this special episode, we’re bringing you the best moments from the first 10 episodes of the Authentic Media podcast. From powerful stories of entrepreneurship to personal branding insights and inspiring conversations about faith and growth — this is a highlight reel you don’t want to miss!

Have you registered for the Entrepreneur's Edge FREE Webinar: https://authenticmedia.kit.com/0b6885...

CHAPTERS:
0:00 - Episode 7
3:31 - Episode 5 with Kelli Higgins
8:57 - Episode 2 with Jessica Savard
14:45 - Episode 3 with Anthony Blanco
19:22 - Episode 10
23:19 - Episode 4 with Mikaela Gibbs
25:55 - Personal Branding Bundle
26:38 - Episode 1
28:02 - Episode 8 with Kirsten Flory and Anthony Blanco
33:01 - Episode 7
37:32 - Episode 4 with Mikaela Gibbs
41:33 - Episode 9 with Carter Gaskins
45:50 - Episode 6 with Anthony Blanco

Support the show

CONNECT WITH DANIELLE:
Instagram: @daniellejmartintv
Website: https://stan.store/daniellejmartintv

ABOUT THE AUTHENTIC MEDIA PODCAST:
The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.

New episodes every Monday. Subscribe and Build your Brand with Purpose.

Send Me a Text Message Here!

When was the last time you truly believed in something you couldn’t see yet? 

We dive deep into the journey of becoming your highest self and building an authentic personal brand rooted in faith, belief, and transformation. Whether you're launching your brand from scratch or rebranding to align with your evolving identity, this episode is packed with inspiration and practical strategies to help you take the next step.

What You'll Learn:
✨ How belief forms the foundation of a strong brand
✨ The importance of doing the inner work to unlock clarity and creativity
✨ Why personal growth goes hand-in-hand with brand development
✨ Tips and actionable strategies for stepping boldly into your purpose

Chapters

0:00 - Intro
8:55 - Belief is the Foundation of a Strong Brand
15:43 - Personal Growth happens alongside Brand Development 
22:56 - Personal Branding Bundle
23:38 - Believe It Before You See It
31:38 - Faith Over Fear
36:45 - Strengthen Your Belief

Support the show

CONNECT WITH DANIELLE:
Instagram: @daniellejmartintv
Website: https://stan.store/daniellejmartintv

ABOUT THE AUTHENTIC MEDIA PODCAST:
The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.

New episodes every Monday. Subscribe and Build your Brand with Purpose.

Send Me a Text Message Here!

We uncover the raw truths behind physical and mental pain. Carter Gaskins, the creative force behind Gaskings Photography Collection and host of the newly launched 'Strong Mental Mindset' podcast, gets real about his mental health journey.

From enduring the heartbreaking loss of his son to battling agoraphobia, anxiety, and depression, Carter’s story is one of resilience and faith. He reveals how prayer, self-belief, and therapy became his anchors through life’s storms and opens up about the role of community and authenticity in personal branding.

Whether you're a business owner navigating your own mental health or someone seeking inspiration, Carter's insights on healing, growth, and building a strong mental mindset will leave you motivated and empowered.

Follow Carter:
IG: https://www.instagram.com/Gaskinsphotographycollection
Facebook: https://www.facebook.com/carter.gaskins.3
Website: https://www.gaskins-photography.com/

Book Your Personal Branding Session with Us: https://forms.gle/GJz5sfz7z8c94HNS9

Support the show

CONNECT WITH DANIELLE:
Instagram: @daniellejmartintv
Website: https://stan.store/daniellejmartintv

ABOUT THE AUTHENTIC MEDIA PODCAST:
The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.

New episodes every Monday. Subscribe and Build your Brand with Purpose.

Send Me a Text Message Here!

This week on the Authentic Media Podcast, we’re diving into the secrets to making 2025 your best year yet!

Join Danielle, Kirsten Flory, and Anthony Blanco as we break down the core principles of success: authenticity, clarity, and building a strong network. We’re keeping it real with conversations on personal branding, financial freedom, and time management—because let’s face it, we all need help with that!

Plus, get ready for inspiring stories, actionable tips you can start using today, and an exciting announcement about our upcoming virtual live event, The Entrepreneur’s Edge! This event is all about helping you level up your branding, coaching, and wealth-building game.

Register for The Entrepreneur’s Edge Virtual Event.

Chapters
0:00 - Introductions
7:27 - Get Clarity on your Vision
13:13 - Build a Magnetic Brand
23:31 - Lifestyle vs. Generosity Marketing
29:08 - Personal Branding Bundle
29:51 - Maximize your Time and Energy
44:06 - Networking
50:08 - Lessons and Advice

Support the show

CONNECT WITH DANIELLE:
Instagram: @daniellejmartintv
Website: https://stan.store/daniellejmartintv

ABOUT THE AUTHENTIC MEDIA PODCAST:
The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.

New episodes every Monday. Subscribe and Build your Brand with Purpose.

Send Me a Text Message Here!

This week we're discussing 5 Personal Branding Mistakes to avoid in 2025. Danielle J. Martin discusses the importance of developing a personal brand that is true to who you are both online and offline.

She emphasizes the significance of maintaining an up-to-date digital persona, understanding your why, and the common pitfalls people face when building their personal brand. Danielle outlines five key mistakes to avoid in 2025: thinking it's too late to start, not asking for help, being unwilling to pivot, neglecting your visual identity, and spreading yourself too thin. Tune in to gain insights on how to enhance your brand and make a lasting impression.

Interested in building your Personal Brand in 2025? Click here.

CHAPTERS
00:00 Introduction to The Authentic Media Podcast
00:53 The Importance of Personal Branding
04:12 Start with Your Why
05:08 Five Biggest Mistakes in Personal Branding
13:32 The Power of Asking for Help
19:27 Embracing Change and Pivoting
23:51 Investing in Your Visual Identity
32:00 Doing Less to Achieve More
35:40 Conclusion and Final Thoughts

Support the show

CONNECT WITH DANIELLE:
Instagram: @daniellejmartintv
Website: https://stan.store/daniellejmartintv

ABOUT THE AUTHENTIC MEDIA PODCAST:
The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.

New episodes every Monday. Subscribe and Build your Brand with Purpose.

Send Me a Text Message Here!

In this week's episode of The Authentic Media Podcast, Danielle and business coach Anthony Blanco continue their lively conversations about business—something they love to jam on regularly.

Together, they dive deep into what truly drives business success. Anthony highlights why leadership often outweighs scalability and tackles the impatience many entrepreneurs face while chasing shortcuts to success.

With over 20 years of coaching experience, Anthony shares his insights alongside Danielle, as they explore topics like building sustainable systems, designing a balanced life, and climbing the economic value ladder. From enhancing your digital presence to mastering leadership development, this episode is packed with actionable strategies to level up your business and life.

Connect with Anthony Blanco:
Podcast: The Coaching Department
IG: @anthonyblanco_coach

Support the show

CONNECT WITH DANIELLE:
Instagram: @daniellejmartintv
Website: https://stan.store/daniellejmartintv

ABOUT THE AUTHENTIC MEDIA PODCAST:
The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.

New episodes every Monday. Subscribe and Build your Brand with Purpose.

Send Me a Text Message Here!

Whether you're new to online business or ready to take yours to the next level, Kelli's story is proof that with focus and strategy, financial freedom is within reach!

In Episode 5 of The Authentic Media Podcast, Danielle J. Martin sits down with Kelli Higgins, founder of Elevated Agent and a top 1% Etsy seller, to uncover the secrets of creating a six-figure online business from home. Kelli shares her inspiring journey of building a thriving business selling Canva templates for real estate agents. Discover how she overcame early hurdles, mastered branding, carved out a profitable niche, and developed her powerful 'sticky web' strategy to attract and retain clients. This episode is packed with actionable tips on branding, marketing, and mindset shifts, perfect for entrepreneurs who want to design their dream life through digital products.

Want to launch a Podcast in 2025? Or do you want to focus on rebranding yourself?

Connect with Kelli Higgins:
IG: @elevatedagent
Website: https://elevatedagent.co/

CHAPTERS:
0:00 - Welcome Kelli Higgins
3:07 - What is Elevated Agent?
9:58 - Creating Products Customers Love
18:48 - The Importance of Niching Down
21:32 - Challenges of Selling Digital Products
27:39 - The Podcast Blueprint
28:21 - Creating a Life You Love
34:48 - Marketing Strategies
38:54 - Kelli’s Team Structure
46:28 - Growth from the Beginning
51:54 - Closing Thoughts

Support the show

CONNECT WITH DANIELLE:
Instagram: @daniellejmartintv
Website: https://stan.store/daniellejmartintv

ABOUT THE AUTHENTIC MEDIA PODCAST:
The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.

New episodes every Monday. Subscribe and Build your Brand with Purpose.