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In this episode, former FOX and NBC news anchor Brianna Dahlquist breaks down what PR actually is (hint: it's not press releases), how to position yourself for media attention without looking desperate/

After 8 years in the news industry, Brianna knows what the media actually want, and what makes them hit delete on your pitch in 3 seconds.

Brianna is the Founder & CEO of Agency 28 PR, where she helps nonprofits, athletes, and purpose-driven brands craft stories the media can't ignore.

Here's what you'll learn:

• Why "branding" and "PR" are NOT the same (and how confusing them costs you opportunities)
• The #1 reason reporters ignore your pitches (and who you should actually be emailing)
• What makes a story "newsworthy" vs. just... noise
• Why most entrepreneurs are one professional headshot away from being taken seriously

The truth? Your story is sitting there. You just don't know how to tell it yet.

This conversation will change that.

TIMESTAMPS:

02:16 Newsroom Roots

03:39 Branding + Marketing+ PR Defined

08:21 Leaving The News

11:31 Ladder Traps

13:24 Permission To Pivot

15:04 Behind The Pivot

23:11 Order Over Chaos

24:42 Social Media Presence

24:46 Start With Identity

26:32 Perfection Trap

28:06 AI Without Losing Voice

29:30 Pitching The Right People

31:11 Make It Newsworthy

33:19 PR Readiness Checklist

42:25 Faith Fueled Excellence

47:14 Clarity Stillness Worship

Connect with Brianna here: @briannadahlquist | https://agency28pr.com/

🎯 Ready to master your on-camera presence? https://www.cameracharismachallenge.com/

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Website: https://stan.store/daniellejmartintv

ABOUT THE AUTHENTIC MEDIA PODCAST:
The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.

New episodes every Monday. Subscribe and Build your Brand with Purpose.