Shoptalk 2025 Exclusive: Shein's Strategy Head Peter Pernot-Day on the Future of Fashion

Chris and Anne sit down with Shein’s Head of Strategy & Corporate Affairs, Peter Pernot-Day, live from the Avalara podcast studio at Shoptalk 2025, to explore how Shein's radically different approach to production and customer experience sets it apart. The discussion covers everything from small-batch on-demand design to retail data engineering and personalization—plus how Shein is thinking about tariffs, technology, and customer loyalty in 2025 and beyond.

📍 Timestamps:

(0:05) Live from Shoptalk 2025 at the Avalara booth

(0:22) Peter’s background & Shein 101

(1:12) What “on-demand fashion” really means

(2:48) Technology that drives Shein’s efficiency

(3:59) Shein’s response to the affordability crisis

(5:00) Advice for other retailers: embrace data engineering

(6:15) Personalization & the "experience gap" in e-commerce

(7:42) Photo search and recommender system innovations

(8:37) The role of customer feedback in design

(9:34) Tariffs, De Minimis, and regulatory planning

(10:56) Peter’s favorite thing about Shoptalk: Serendipity

#shoptalk #shein #retailtech

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