"How Should I Price My Products?" | ThoughtWave Podcast with Chris Leithe & Aaron Dinin

Pricing your product sounds simple — just pick a number, right? Wrong! In this episode of ThoughtWave, Chris Leithe and Dr. Aaron Dinin dive into the art and science of pricing strategies that actually work. They unpack everything from psychological tricks that make customers feel good about their purchases to the hidden dangers of pricing models that drive people away.

You’ll hear practical tips on avoiding the dreaded “ick” factor in pricing, why some luxury brands can charge 10x more (and sell better), and what entrepreneurs need to know about packaging their offerings for maximum impact.

If you're an entrepreneur, small business owner, or just curious about the psychology behind pricing decisions, you won’t want to miss this episode! Hit play, and let’s rethink how you price your products to scale your business!

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