Is the idea of "work-life balance" a myth for entrepreneurs? In this episode of ThoughtWave, Chris Leithe and Dr. Aaron Dinin tackle this hot topic. Discover why achieving balance might not be what you think—and how your entrepreneurial drive could be masking deeper challenges. Learn actionable tips on leveraging time, resources, and even AI to lighten your load, all while navigating the emotional and physical toll of pursuing your passion. Whether you're struggling with burnout, questioning your efficiency, or simply wondering if balance is overrated, this episode is packed with insights that will leave you rethinking the way you approach work and life. Don't miss it!

What’s harder than starting a business? Knowing when to walk away. In this episode of ThoughtWave, Chris Leithe and Dr. Aaron Dinin dive into the art of knowing when it’s time to quit your startup. They explore the dangerous allure of “zombie companies,” the power of aligning with your values, and the tough decisions successful entrepreneurs must make to grow. Whether you’re an entrepreneur stuck in the grind or someone reflecting on life goals, this episode is your wake-up call to rethink the mantra of “never give up.”

🔑 Key Takeaways:

Why quitting isn’t failure but a strategic move.

How to identify if your startup is a “zombie company.”

The role of values in making business decisions.

Real-life stories of entrepreneurs who quit smartly and thrived.

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"How Should I Price My Products?" | ThoughtWave Podcast with Chris Leithe & Aaron Dinin

Pricing your product sounds simple — just pick a number, right? Wrong! In this episode of ThoughtWave, Chris Leithe and Dr. Aaron Dinin dive into the art and science of pricing strategies that actually work. They unpack everything from psychological tricks that make customers feel good about their purchases to the hidden dangers of pricing models that drive people away.

You’ll hear practical tips on avoiding the dreaded “ick” factor in pricing, why some luxury brands can charge 10x more (and sell better), and what entrepreneurs need to know about packaging their offerings for maximum impact.

If you're an entrepreneur, small business owner, or just curious about the psychology behind pricing decisions, you won’t want to miss this episode! Hit play, and let’s rethink how you price your products to scale your business!

Don’t forget to subscribe and share if you find value in this episode. Let’s ride the ThoughtWave together!

In this episode of ThoughtWave, Dr. Dinin and Chris Leithe tackle one of the most fundamental challenges for entrepreneurs: how to price, package, and sell your product effectively. They dive into frameworks for understanding value, setting price points, and identifying the ideal customer profile (ICP) to streamline the sales process. Through real-world anecdotes—from startups pricing their software at just the right threshold to lessons learned on focusing efforts on qualified leads—they reveal the importance of empathy, active listening, and confidence in selling.

The conversation unpacks critical strategies like the “so what” exercise for uncovering value, the role of psychology in pricing, and how the best salespeople prioritize asking questions over pitching features. Whether you’re a founder refining your sales process, a team leader optimizing revenue, or someone overcoming hesitancy to make the ask, this episode offers actionable insights to help you sell with purpose and integrity.

As always, if ThoughtWave helps sharpen your entrepreneurial instincts, don’t forget to subscribe, share, and let us know what topics you’d like to explore next!

In this episode of ThoughtWave, Dr. Dinin and Chris dive into the art of reaching customers at the perfect moment, dissecting strategies that merge creativity with tactical precision. From leveraging life transitions like new home purchases to tapping into the untapped value of local community platforms, they explore how businesses can position themselves to solve problems when and where customers need it most. They share real-world examples, from porch piracy solutions to leveraging NIL opportunities for college athletes, illustrating how entrepreneurs can identify and capitalize on moments of change to scale their ventures.

With actionable insights on balancing proactive community-building with opportunistic guerrilla marketing, this episode is a must-listen for founders and audience builders eager to amplify their impact. As always, the hosts remind us that growth isn’t magic—it’s about doing the work, learning from the grind, and refining strategies over time.

If ThoughtWave sparks a new idea or helps refine your entrepreneurial approach, share the podcast, leave a review, and let us know what you'd love to explore next!

In this episode of ThoughtWave, Dr. Dinin and Chris dissect the art and science of business pivots, exploring how these strategic shifts can shape the trajectory of a business. They discuss offensive pivots, like Apple or Meta’s forward-looking adaptations, which seize emerging opportunities and set businesses apart. Defensive pivots, designed to counter threats and maintain market relevance, are highlighted through examples such as Meta introducing Reels to compete with TikTok. The hosts also warn against squirrel pivots, the misguided chase of trends that often derail strategic focus.

Drawing from real-world examples, the conversation emphasizes the importance of aligning pivots with clear goals and values. They stress how seasoned experience, thoughtful decision-making, and strategic investments in expertise can save time, mitigate risks, and accelerate growth. Whether you’re an entrepreneur evaluating a potential shift or striving to avoid shiny-object syndrome, this episode offers actionable insights on how to pivot with purpose.

If ThoughtWave sparks new perspectives on your entrepreneurial journey, share the podcast, leave a review, and let us know what topics you’d like to explore next!

In this episode of ThoughtWave, Dr. Aaron Dinin and Chris Leithe unravel the power and paradox of “free” in business strategy. They dive into why consumers flock to free donuts, how freemium models can fuel audience building, and why the true value of “free” is more than just giving things away—it’s about storytelling, trust-building, and creating memorable experiences.

From Krispy Kreme giveaways to unconventional classroom experiments involving donut chapels, the duo dissects what makes free offerings effective and how businesses can strategically deploy them to drive growth. They also share actionable insights on leveraging free content, lead magnets, and even discounts to generate trust, build audiences, and craft viral stories.

If you’ve ever wondered how to make “free” work for your business without undervaluing your product or service, this episode is a must-listen. And if ThoughtWave has inspired you to rethink how you give and gain value, share the podcast, leave a review, and let us know what topics you’d like us to explore next!

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In this episode of ThoughtWave, Dr. Aaron Dinin and Chris Leithe break down the real business lessons behind the most surprising, yet overlooked, part of our daily choices—whether in the voting booth or the marketplace. They dive into how customer decisions are like votes, evaluating which product or brand offers the most immediate value. From analyzing campaign messaging strategies to exploring the importance of audience building in the era of AI-driven search, Dr. D and Chris give you actionable takeaways for communicating value and staying relevant in an evolving digital landscape.

The conversation heats up with a look into the future of wearable tech, where glasses and other devices might soon enhance how we capture and share our lives, transforming audience engagement along the way. If you're curious about the evolving intersections of tech, entrepreneurship, and everyday decision-making, this episode is a must-listen.

If ThoughtWave has helped you “stay closer to the money” or rethink your approach to business, let us know! Subscribe, like, and share with friends to keep the wave going!

Check out Dr. Dinin's Entrepreneur Office Hours newsletter.

Dr. Dinin and Chris try to understand why the winter holidays have expanded to Halloween and make an argument for why entrepreneurs should embrace it just like Home Depot did. Then they explore the value of selling to your customer's customer as a hack for creating stickiness in your product. They end on a thought wave about the Washington Post's decision not to endorse a presidential candidate and how it relates to the value of targeting niche's versus trying to sell to everyone.

If you like what you're hearing, don't forget to subscribe to ThoughtWave on your podcasting app of choice.

And, if you want more articles, tips, tricks, and advice for founders, entrepreneurs, hackers, hustlers, and people just trying to get "things" done, check out Dr. Dinin's weekly Entrepreneur Office Hours newsletter.

Dr. Dinin and Chris managed to make it back for a second episode. We're already more successful than 50% of all podcasts!

On this episode, we discuss the entrepreneurial implications of the FTC's new ban on fake reviews and fake social media followers. How is anyone going to growth hack anymore?

We also explore the continued emergence of "fractional" work and how a wave of new technologies and new working practices has opened the door for entrepreneurs -- both the ones hiring and the ones looking for jobs -- to leverage the value of part-time employment across multiple different firms.